Amy Friel

Event Manager at Lux Events
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Contact Information
us****@****om
(386) 825-5501
Location
Craigie, Western Australia, Australia, AU
Languages
  • English -

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5.0

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Clare Dawson

Amy is an incredibly passionate and motivated individual who displays high levels of initiative and problem solving. Amy goes above and beyond in her role to always ensure there is a positive result for her client. I am continually impressed with Amy’s ability to approach each event with such a high level of devotion, enthusiasm and energy. She can be relied upon to always go the extra mile, find a solution to any problem and have a positive attitude while doing it. Amy is a very talented, ambitious colleague who shows nothing but passion and dedication to the events industry and is an absolute joy to collaborate with.

Dr Peter Bolan

Amy is intelligent, enthusiastic and dedicated. She is highly capable with excellent interpersonal and communication skills. Amy is also experienced and knowledgeable in core aspects of event management, digital marketing and eBusiness as well as related areas of leisure, tourism and hospitality. I would highly recommend Amy to any employer or business as she would make an invaluable addition to their growth and success.

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Credentials

  • Project Planning Tools
    Torrens University Australia
    Jan, 2022
    - Nov, 2024
  • European Computer Driving License
    ECDL
    Jun, 2014
    - Nov, 2024

Experience

    • Australia
    • Events Services
    • 1 - 100 Employee
    • Event Manager
      • Sep 2022 - Present

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Senior Events Manager
      • Feb 2022 - Present

    • Senior Events Coordinator
      • Mar 2021 - Feb 2022

    • Australia
    • Events Services
    • 1 - 100 Employee
    • Events Marketing Manager
      • Nov 2019 - Jan 2021

      I was responsible for managing over 20 events per calendar year across Australia, New Zealand andSingapore including: Product launches, lunch & learns, group incentives and team building,summits, conferences, exhibitions and online virtual events. I worked and managed a team,suppliers and clients directly and engage the support of other team members for larger projects.- Responsible for the development and delivery of end to end projects and events- Onsite event management- Create and maintain trusted partner relationships with clients and suppliers- Manage and execute multiple events simultaneously and on time- Budget management- Oversee and manage delivery event communications/ marketing both online and offline- General client account management including leading regulars WIP meetings to ensure allplanning objectives are being met- Proofing and publishing print and online- Ability to use in-house registration and planning software (EventsAir & Aventri)- Update CRM with accurate client data as required- Event Merchandising

    • Events Marketing Coordinator
      • Oct 2016 - Oct 2019

      Forum Group Events are an event marketing and management agency based in Sydney. Trusted by global companies and a NSW Government preferred supplier for event management services, we’re a multi award winning company with a national network alliance that delivers 365 day connected event campaigns. As the extension of your event marketing team, Forum Group Events helps organisations create innovative, world-class experiences that connect, educate and inspire. We’re a team of event experts who help drive business results specialising in the ITC industry, Government and Associations. I was responsible for assisting the Event Managers and the Directors to successfully executemultiple events, in addition to assisting on projects I also had my own clients and events that I hadsole responsibility for managing.- Responsible for the development and delivery of end to end projects and events- Working closely with event managers and directors to execute multiple events simultaneously.- I would assist and coordinate with all aspects of the event- Ensure seamless event execution by acting as a key point of contact- Update CRM with accurate client data as required- Participate in the development of continuous process improvement, identifying time and costefficiencies and supplier sourcing and management- General client account management- Ability to use in-house registration and planning software

    • United Kingdom
    • Government Relations Services
    • 700 & Above Employee
    • Event Coordinator
      • Aug 2013 - Aug 2015

      Responsibilities while working in Events for Belfast City Council included: -planning, managing and executing all production of major city events (civic, annual, special sporting and other). - coordinating and developing with internal and external marketing / communication departments the content programmes, marketing, promotion and branding of all our events. - Liaising with a wide range of external organisations, and internal government departments to create opportunities for them to be involved with events. - Creating press releases - Developing and implementing Event and Marketing plans within budget and within time frames and also managing these budgets. - Liaising with internal and external communications and marketing departments - Event set up, event production and event day coordination / management -To coordinate the arrangement local event organising committee meetings in relation to events and other citywide initiatives. In addition to represent the City Events Unit at various meetings as and to assist in the preparation of delegated authority reports, presentations, running orders, speeches, agendas and deliver briefings where necessary within Council. -Coordinating general administrative support for the unit including, creating reports reports, and administration of social media used by unit, general enquiries by the public and internal/external stakeholders. - Undertaking pre and post event research, recording and collation of information. For example, researching current trends in the event and marketing industry and how to apply them to our event and then examining KPI data post event to measure success.

    • Ireland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Event Manager/ Event Operations Manager/ Event Volunteer
      • Sep 2010 - Mar 2015

      I have been volunteering with Special Olympics since 2010, being in roles from event day volunteer to an Event Manager, responsibilties included; -Work in conjunction with the RDO in the planning and implementation of the Event. -Managing the Event Management Team and working with them to ensure that the event met the standards established by Special Olympics Ireland - Coordinating and implementing marketing strategies surrounding the events. - Ensuring that relevant policies and procedures were implemented and adhered to. - Liaising with external and internal stakeholders to ensure minimum disruption and maximum integration with the venue and other team members.

    • Event Production Manager
      • May 2014 - Sep 2014

      - Coordinating, liaising and working alongside production teams to plan an event logistics - Managing production teams event day for event set up and de-rig - Coordinating, briefing and working alongside artists like Miley Cyrus and their crew event day. - Coordinating, liaising and working alongside production teams to plan an event logistics - Managing production teams event day for event set up and de-rig - Coordinating, briefing and working alongside artists like Miley Cyrus and their crew event day.

    • Event Steward
      • Aug 2013 - Jul 2014

      • Worked as part of a team to ensure crowd safety. • Ensuring crowd control at large outdoor and indoor arena events. • Carry out pre match and post event checks • To control and direct spectators entering and leaving the Stadium • Worked as part of a team to ensure crowd safety. • Ensuring crowd control at large outdoor and indoor arena events. • Carry out pre match and post event checks • To control and direct spectators entering and leaving the Stadium

    • Event Coordinator
      • Mar 2012 - Jun 2014

      I did this role part time alongside other full time roles. Responsibilities included; - Booking weekend entertainment - Coordinating small meetings and conferences - Liaising with clients on their event requirements - Working with other departments within the hotel I.E catering and bookings - Using digital and traditional marketing to promote both the hotel and the hotels events. I did this role part time alongside other full time roles. Responsibilities included; - Booking weekend entertainment - Coordinating small meetings and conferences - Liaising with clients on their event requirements - Working with other departments within the hotel I.E catering and bookings - Using digital and traditional marketing to promote both the hotel and the hotels events.

Education

  • Ulster University
    Bachelor of Science (BS), Leisure and Event Management
    2011 - 2015
  • southern regional college
    national diploma, international travel and tourism
    2009 - 2011

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