Experience

Twisters Cheer Elite

• Sweden
• Spectator Sports
• 1 - 100 Employee

• Board Member

  • Mar 2023 - Present

  Can hereby announce that I am joining as a board member in the successful cheerleading club Twisters Cheer Elite in Nacka, Stockholm. At the same time, the National Sports Federation RF SISU Stockholm announces that Twisters wins "Children's and youth association of the year" What a great start! Can hereby announce that I am joining as a board member in the successful cheerleading club Twisters Cheer Elite in Nacka, Stockholm. At the same time, the National Sports Federation RF SISU Stockholm announces that Twisters wins "Children's and youth association of the year" What a great start!



RYOULIVE 🖤 We Are Live!

• United States
• Media Production
• 1 - 100 Employee

• Management

  • May 2015 - Present

  “Ryoulive will give you a never before seen interactive live stream experience. Get up-close, personal and live with your favorite artist, athlete or actor, and get behind closed doors to see what happens when the camera usually shuts off. Ryoulive deliver live, heart raising events; before, during and after the show! See the preparations, get first row-access to the event and come with us to the after party live and for free.” “Ryoulive will give you a never before seen interactive live stream experience. Get up-close, personal and live with your favorite artist, athlete or actor, and get behind closed doors to see what happens when the camera usually shuts off. Ryoulive deliver live, heart raising events; before, during and after the show! See the preparations, get first row-access to the event and come with us to the after party live and for free.”



Barncancerfonden

• Sweden
• Non-profit Organizations
• 1 - 100 Employee

• Member of the Board

  • May 2016 - May 2020

  Member of the Board of the Swedish Pediatric Cancer Fund (Barncancerfonden) during 2016 and 2020. The Swedish Pediatric Cancer Fund is a non-profit organization and the largest player in Sweden that funds research on pediatric cancer and also provides social support to children affected by cancer and their families. The most important strategic issues for the funds are how to attract funding for our work and decide how to best use the money. We have been very successful over the past five years and have been able to double our financial resources. Mats Alpberg has a genuine interest in people and the fighting of pediatric cancer and his knowledge in the field is very good. Through being a driving force in creation of new methods for funding and new ways to communicate with potential donors, Mats has contributed greatly to the substantially increased possibility to reach our goals. As a person Mats is very much appreciated by us on the Board and very easy to work with. He is always open to discussions about new ideas, and a strong ideator of his own. Show less



Friends Arena

• Sweden
• Entertainment Providers
• 1 - 100 Employee

• Head of On-Stage Content & Concept Development

  • Jan 2015 - Aug 2015

  Friends Arena focuses on developing completely new event and stage concepts within entertainment and music together with partners. This is my focus right now but if you want to use northern Europe's largest and best multi arena for something epic, big or small, please contact me. Anything is possible! Friends Arena focuses on developing completely new event and stage concepts within entertainment and music together with partners. This is my focus right now but if you want to use northern Europe's largest and best multi arena for something epic, big or small, please contact me. Anything is possible!



SwarmPlanet

• Sweden
• Broadcast Media Production and Distribution

• Vice President Entertainment

  • Sep 2014 - Aug 2015

  Head of Entertainment Vision: Our vision is to change the world of live media distribution. Mission: We are revolutionizing live broadcast via the Internet. The more viewers, the better sound and video quality you get to a lower price than our competitors. SwarmPlanet’s hybrid technology will provide content owners efficient and low-cost delivery of professional and user created content essential. SwarmPlanet is the ultimate Cloud based multicast solution for all live content. Show less



Telia

• Sweden
• Telecommunications
• 700 & Above Employee

• Senior Business and Concept Developer

  • Sep 2013 - May 2014

  Concept and Format development and execution.

• Head of Music Activites and Artist Relations

  • Feb 2004 - May 2014

  Business DevelopmentDevelopment of Strategies and FormatsSenior AdvisorThese past years I have invented, developed and put into practice TeliaSoneras strategy concerning music. This journey has involved the following:• Development of ideas, formats and business. Telia Music. Telia Music Player. Tunigo / Spotify. Way Out West Music Festival. Melodifestivalen. Grammis. Eurovision Song Contest. The Next Big Thing music competition. Telia Star subscription. • Exploration and construction of partner networks and negotiations. • Internal education and promotion• Activation through sponsoring, event, PR, and advertising activities. • On-going development of the music products in order to create and constantly keep effect on our end-customers. In addition to my work with the music business I have been asked to act as a consultant in several start-ups on Telia Sonera Group- and Swedish level. Show less

• Business Developer

  • Mar 2004 - Sep 2004

  Description:• As part of the Brand Unit management team I was responsible for the Telia profile as expressed through display units (for fairs and exhibitions), clothing and other profiling items. Achievements:• By establishing a structured purchase process where none had been before I narrowed the range of suppliers down from approx. 15 to 1. This meant a decrease in cost from 2 to 1,1 M€/year.• Creation of TeliaSonera Sweden merchandise, system and products. (Restructured and Saved 1.5 M€ first year.) • Creation of TeliaSonera Sweden Event booth modular concept. (Saved 0, 8 M€ first year, used over 5 times more. Created 2008, still in use 2012)• Creator and Head of project management of the largest city LED screen in Scandinavia Stureplan, Stockholm. (As seen in the movie “Millenium”). Show less



Tunigo

• Music

• Co Founder

  • Mar 2010 - May 2013

  Founder of the music playlist service TUNIGO together with Nick Holmsten. “Tunigo helps users find great music for every moment” Founder of the music playlist service TUNIGO together with Nick Holmsten. “Tunigo helps users find great music for every moment”



Halebop

• Sweden
• Telecommunications
• 1 - 100 Employee

• 2002 – 2003 Creative Director, Halebop, Telia Mobile AB,

  • Sep 2001 - Nov 2003

  Marketing, Event, Sales, Sponring • Definition and start-up of Halebop; the brand and the business, involving: • Together with two colleges create the business case for the purchase of Halebop • Responsible for defining and realization of distribution strategy • Responsible for definition and realization of the sales process as a whole (purchasing, negotiating exclusivity, bundle, negotiate retailers, create marketing campaigns) • Responsible for definition and realization of the sponsoring and event strategy • Creative resource / Consultant in several Halebop projects Achievements: • By growing from 0 to 120 000 subscribers in two years Halebop became the fastest growing Swedish mobile telecom service provider ever. Show less



Speedy Tomato

• Stockholm, Sweden

• Creative Director

  • Feb 2000 - Sep 2002

  Business Development within distribution, event, sales, marketing. The Speedy Tomato venture was made within the framework of Telia International AB. I took on my start-up responsibilities in this project as a Senior Consultant, representing my own company (Half Moon Consulting). This involved business development concerning distribution, sales, media, event and marketing strategies. Once passed the start-up phase I was recruited by Speedy Tomato AB to the position as Creative Director. Achievements: • When creating a pan European Store concept I further developed my experience in dealing with International agencies. • My understanding of other companies within the telecom business grew • The purchase of content suppliers for the Speedy Tomato portal gave me a deeper international negotiating experience. With hindsight, we developed a platform and a customer interface that was very similar to today's Facebook. Only that we were a few years too early. A platform for likeminded people. Show less



mobilcom Debitel Group

• Stockholm, Sweden

• Senior Consultant (Debitel AG, Stuttgart)

  • Jan 1999 - Nov 2000

  Half Moon Consulting AB was my own company and the client I was assigned for during this year was Debitel AG in Stuttgart. My mission was to investigate the possibilities of starting a service provider in Sweden and Norway. This work involved business planning, negotiations with potential distribution channels in Sweden, as well as with the potential Swedish business partner Telia. Achievements: Due to a shift of management in Telia, the possibilities of a partnership with Debitel was at this time dissolved. For me the result was anyhow yet another good experience, to be counted in further construction of network within the telecom area, as well as a further experience in international relations and negotiations. Show less



StjärnaFyrkant Sverige AB

• Sweden
• Telecommunications
• 1 - 100 Employee

• Marketing Director & Co Founder

  • Sep 1997 - Oct 1999

  Description:StjärnaFyrkant International AB was an expansion of my former company StjärnaFyrkant Svenska AB. The venture that I initiated and got financed was a franchise concept for distributing mobile services and cell phones. My responsibility as a Marketing Director was to implement the StjärnaFyrkant brand on the Swedish market, as well as to define the franchise concept and its conducting manuals.Achievements:• One year after the initial idea was born, the business was up and running.• After two years 30 StjärnaFyrkant stores were established, some of them the most profitable telecom stores within Sweden at the time• The brand StjärnaFyrkant became well established in the market• The concept is still running today, ten years laterIn addition to these hard fact results, the turnabouts around StjärnaFyrkant did teach me a lot about the ways of risk capitalists and the importance of believing in yourself no matter the prominence of your partners and counterparts. I also got a good insight in corporate law. Show less

• Marketing Director & Co Founder

  • Jan 1994 - Sep 1997

  The company was created after a merger between my former company CarSound AB and another player in the same field. The driving force for making this happen was my wish to expand and to develop my business ideas. Together with my companion I was responsible for the running of three telecom stores in Västerås. This involved on my part the creation and implementation of the brand, as well as initiating sales generating marketing campaigns. I was also managing 17 employees at the time. The turnover in the company was about 3.2 M€ /year.Achievements:• Creation of good business and an excellent brand eventually led to expansion that attracted risk capital• This leadership experience gave me a good insight and interest for the importance of coaching on an individual level. This period made me grow as a leader and develop a good eye for reading people. Show less