Stephen Kraus
Assistant Professor at University of San Francisco School of Management- Claim this Profile
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Bio
Steve L.
There is no more able advocate of a company's thinking and research than Steve Kraus. He understands what motivates people, how to express that motivation in visualizations and concepts, applies thoughtful and diligent analysis to his writing and speaking, and works hard to get it right, every day. He's a committed and brilliant colleague who knows data and puts it to work.
Bob Shullman
When I first met Steve and spent some time getting to know him, it was obvious to me that he would bring extraordinary talents to Mendelsohn. Fortunately I was allowed to bring him on board as our Chief Research & Insights Officer and he really delivered for the company and me. Steve has the research savvy that an insights-oriented research executive requires, and is an outstanding communicator as well (both in person and as an author). Last but not least, he is a great person as well!
Steve L.
There is no more able advocate of a company's thinking and research than Steve Kraus. He understands what motivates people, how to express that motivation in visualizations and concepts, applies thoughtful and diligent analysis to his writing and speaking, and works hard to get it right, every day. He's a committed and brilliant colleague who knows data and puts it to work.
Bob Shullman
When I first met Steve and spent some time getting to know him, it was obvious to me that he would bring extraordinary talents to Mendelsohn. Fortunately I was allowed to bring him on board as our Chief Research & Insights Officer and he really delivered for the company and me. Steve has the research savvy that an insights-oriented research executive requires, and is an outstanding communicator as well (both in person and as an author). Last but not least, he is a great person as well!
Steve L.
There is no more able advocate of a company's thinking and research than Steve Kraus. He understands what motivates people, how to express that motivation in visualizations and concepts, applies thoughtful and diligent analysis to his writing and speaking, and works hard to get it right, every day. He's a committed and brilliant colleague who knows data and puts it to work.
Bob Shullman
When I first met Steve and spent some time getting to know him, it was obvious to me that he would bring extraordinary talents to Mendelsohn. Fortunately I was allowed to bring him on board as our Chief Research & Insights Officer and he really delivered for the company and me. Steve has the research savvy that an insights-oriented research executive requires, and is an outstanding communicator as well (both in person and as an author). Last but not least, he is a great person as well!
Steve L.
There is no more able advocate of a company's thinking and research than Steve Kraus. He understands what motivates people, how to express that motivation in visualizations and concepts, applies thoughtful and diligent analysis to his writing and speaking, and works hard to get it right, every day. He's a committed and brilliant colleague who knows data and puts it to work.
Bob Shullman
When I first met Steve and spent some time getting to know him, it was obvious to me that he would bring extraordinary talents to Mendelsohn. Fortunately I was allowed to bring him on board as our Chief Research & Insights Officer and he really delivered for the company and me. Steve has the research savvy that an insights-oriented research executive requires, and is an outstanding communicator as well (both in person and as an author). Last but not least, he is a great person as well!
Experience
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University of San Francisco School of Management
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San Francisco, California, United States
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Assistant Professor
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Apr 2020 - Present
Teach graduate-level classes on marketing and market research. Helped launch USF’s new graduate business program: The Master of Science in Marketing Intelligence. Outstanding teaching evaluations and a strong track record of helping students get jobs. Teach graduate-level classes on marketing and market research. Helped launch USF’s new graduate business program: The Master of Science in Marketing Intelligence. Outstanding teaching evaluations and a strong track record of helping students get jobs.
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Next Level Sciences
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San Francisco Bay Area
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Chief Executive Officer
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May 2020 - Present
Founded consulting firm focused on helping companies grow their reputation and revenues through market research, consumer insights and thought leadership. Clients include the U.S. Census Bureau, big data startups, and a large technology company. Founded consulting firm focused on helping companies grow their reputation and revenues through market research, consumer insights and thought leadership. Clients include the U.S. Census Bureau, big data startups, and a large technology company.
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Market Research Institute International
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San Francisco Bay Area
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Executive Director
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Apr 2021 - Dec 2022
Executive Director for a non-profit organization devoted to market research education and training. Our courses helped over 9,800 research/insights professionals from 107 countries sharpen their skills, enhance their careers, and take leadership roles in the field. Grew course enrollments 50% during my tenure. Executive Director for a non-profit organization devoted to market research education and training. Our courses helped over 9,800 research/insights professionals from 107 countries sharpen their skills, enhance their careers, and take leadership roles in the field. Grew course enrollments 50% during my tenure.
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Jumpshot Inc
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San Francisco Bay Area
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Head of Digital Insights
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Nov 2018 - Mar 2020
Thought leader, chief evangelist, and lead content marketer. Led marketing efforts that drove a 2X increase in revenue and 7X increase in leads during my first year. Wrote articles, produced videos, gave conference presentations, hosted a webinar series, and wrote the company newsletter (60K+ subscribers). Thought leader, chief evangelist, and lead content marketer. Led marketing efforts that drove a 2X increase in revenue and 7X increase in leads during my first year. Wrote articles, produced videos, gave conference presentations, hosted a webinar series, and wrote the company newsletter (60K+ subscribers).
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Similarweb
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San Francisco Bay Area
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Chief of Insights
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Apr 2017 - Sep 2018
Chief evangelist and head of thought leadership efforts at SimilarWeb, a market intelligence firm that aims to track usage of every website and app in the world. Chief evangelist and head of thought leadership efforts at SimilarWeb, a market intelligence firm that aims to track usage of every website and app in the world.
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Ipsos Connect
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San Francisco Bay Area
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SVP & Chief Insights Officer
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Oct 2010 - Apr 2017
Led the Ipsos Affluent Survey USA -- the longest-running, most widely-used study of Affluent Americans, which has tracked their lifestyles, media habits and purchase patterns for more than 40 years. Authored all reports, White Papers, and press releases. Hosted quarterly "POV Forum" series; gave presentations and moderated panels on trends in financial services, travel, automotive and other categories. Also directed Women, Power & Money – a multi-wave study tracking the attitudes and… Show more Led the Ipsos Affluent Survey USA -- the longest-running, most widely-used study of Affluent Americans, which has tracked their lifestyles, media habits and purchase patterns for more than 40 years. Authored all reports, White Papers, and press releases. Hosted quarterly "POV Forum" series; gave presentations and moderated panels on trends in financial services, travel, automotive and other categories. Also directed Women, Power & Money – a multi-wave study tracking the attitudes and marketplace impact of women around the world. Show less Led the Ipsos Affluent Survey USA -- the longest-running, most widely-used study of Affluent Americans, which has tracked their lifestyles, media habits and purchase patterns for more than 40 years. Authored all reports, White Papers, and press releases. Hosted quarterly "POV Forum" series; gave presentations and moderated panels on trends in financial services, travel, automotive and other categories. Also directed Women, Power & Money – a multi-wave study tracking the attitudes and… Show more Led the Ipsos Affluent Survey USA -- the longest-running, most widely-used study of Affluent Americans, which has tracked their lifestyles, media habits and purchase patterns for more than 40 years. Authored all reports, White Papers, and press releases. Hosted quarterly "POV Forum" series; gave presentations and moderated panels on trends in financial services, travel, automotive and other categories. Also directed Women, Power & Money – a multi-wave study tracking the attitudes and marketplace impact of women around the world. Show less
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Harrison Group
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San Francisco Bay Area
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Vice President
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Oct 2007 - Sep 2010
Led the Survey of Affluence and Wealth in America, a widely-cited syndicated study. Authored two books and all reports, while also leading custom research and consulting engagements. Led the Survey of Affluence and Wealth in America, a widely-cited syndicated study. Authored two books and all reports, while also leading custom research and consulting engagements.
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AbsolutData Research & Analytics
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Alameda, CA
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Director of Research Services
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Nov 2006 - Sep 2007
Directed all US-based research activities for an India-based market research start-up. Managed global teams of researchers, statisticians and programmers to work on projects 24/7. Directed all US-based research activities for an India-based market research start-up. Managed global teams of researchers, statisticians and programmers to work on projects 24/7.
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President
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Mar 2003 - Nov 2006
Founded consulting firm; published book and e-newsletter (40K subscribers) on science-based approaches to goal-setting, sales training and professional development. Founded consulting firm; published book and e-newsletter (40K subscribers) on science-based approaches to goal-setting, sales training and professional development.
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Partner
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1997 - 2003
Research Director and public face of The Yankelovich Monitor, a multi-decade tracking study of consumer attitudes, lifestyles and values (now known as the Kantar Monitor). Spoke and published widely on consumer trends and generational marketing. Research Director and public face of The Yankelovich Monitor, a multi-decade tracking study of consumer attitudes, lifestyles and values (now known as the Kantar Monitor). Spoke and published widely on consumer trends and generational marketing.
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Education
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Harvard University
Ph.D., Social psychology -
University of Florida
Visiting Assistant Professor -
University of Florida
B.S., Psychology
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