Experience

Ray Sono

• Germany
• IT Services and IT Consulting
• 100 - 200 Employee

• Principal Consultant | Lead Go to Market

  • Jun 2023 - Present

  Cologne, North Rhine-Westphalia, Germany

• Principal Consultant

  • Feb 2022 - Jul 2023

  Cologne, North Rhine-Westphalia, Germany Working as a principal consultant in the intersections of … > digital & brand strategy > content strategy > content and storytelling formats > social media strategy > performance marketing

• Senior Consultant & Team Lead

  • Mar 2017 - Jan 2022

  Munich Area, Germany Setup social team with 5 employees in 2018 and scaling up to 25 people in 2022 - as a team effort with fellow team leads. Including recruiting, staffing and employee development. Lead and involvement in several pitches for new and existing customers. B2C Customers: BMW Germany, Lufthansa, Deutsche Bahn, Motel One, Bayern Tourism, Miles & More, Disney // B2B Customers: Linde Group, MAN Truck & Bus, Deutsche Bank, BSH, Viessmann, Boehringer Ingelheim



Self-employed

• Freelancer // Digital Strategy, Product Owner, Go-To-Market, Social ...

  • Feb 2010 - Present

  Cologne, North Rhine-Westphalia, Germany



Social Media Akademie

• Germany
• Higher Education
• 1 - 100 Employee

• University Lecturer

  • May 2012 - Present

  Mannheim Area, Germany



Rising Media

• United States
• Events Services
• 1 - 100 Employee

• AFBMC Conference Chairperson

  • Dec 2011 - Oct 2021

  Remote Conference Chair for the German "#AFBMC" Conference. The biggest social media marketing conference within the German speaking markets. In charge of program, content, communication, online marketing, social media and speaker management. As well as developing the conference from a 100+ event to one of the social media industry events with over 1.000 attendees, twice a year.



AllSocial

• Germany
• Advertising Services
• 1 - 100 Employee

• Founder & Chief Editor

  • Jul 2009 - Jul 2021

  Munich Area, Germany Founded the blog in 2009. Sold to MecklerMedia in 2011 with rebranding to “allfacebook.de” // Editor in Chief over 10 years with around 1.700 articles published // Product owner, brand development and content strategy // Reaching around 150.000 unique visitors a month, Newsletter with 25.000 subscribers, 100.000 social media followers // ...



Privatuniversität Schloss Seeburg

• Austria
• Education Management
• 1 - 100 Employee

• University Lecturer

  • 2015 - 2019

  Salzburg Kurs Online Marketing.



Campus M21

• Germany
• Education Management
• 1 - 100 Employee

• University Lecturer

  • Sep 2013 - Mar 2014

  Munich Responsibility for teaching and creating a online marketing class at the Campus M21 Munich.



Lufthansa

• Germany
• Airlines and Aviation
• 700 & Above Employee

• Social Media Strategist (External)

  • Sep 2011 - Sep 2012

  Frankfurt Area, Germany Temporary & External Social Media Strategist on the topics Social CRM, global & local social media strategy, ...



Facebookmarketing.de

• Founder

  • May 2009 - Mar 2011

  Munich Area, Germany



Ray Sono

• Germany
• IT Services and IT Consulting
• 100 - 200 Employee

• Information Architect

  • Mar 2009 - Sep 2010

  Website User Expierence, Social Media Strategy, Social Media Optimization for several customers like: Deutsche Bahn, Bosch AG, Linde AG, BMW Group, ProSiebenSat.1 Media, Nokia Siemens Networks, Siemens, ...



Karanga GmbH

• Trainee Online Advertisment

  • Mar 2006 - Aug 2006

  Munich Area, Germany Development of online marketing campaigns for 'PosterXXL'.