Laura Schooling
Consulting Partner at Lundwall Group- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
Topline Score
Bio
Adam Katz
Laura is the best kind of collaborator: a team-builder, a strategic provocateur, and a loyal advocate. She not only identified our company as a flexible, capable partner, she also set us up for success by 1) high-level thinking and planning, 2) paving the way with clear communication, 3) complimenting our capabilities with insider stewardship, and 4) hands-on collaboration and positive attitude. We have now had the pleasure of seeing Laura's work on several projects (including IMAX, CDGA, Stony Brook University, etc.), and they all glow with the kind of purpose that we love to see in commerce and culture. If Laura signs on, you know it will be led with passion and genuine care. I look forward to many more opportunities for partnership in the future.
Sarah Cowperthwaite
After hearing about the genius of Laura Schooling for years, I was thrilled when she agreed to join us as a Strategic Advisor at JumpLine. Her unconventional thinking and ability to simultaneously macro and micro focus on process was exactly what we needed to move our agency into the next phase of success. With her partnership, support, extensive contacts, and dedication we have been able to transform JumpLine as we enter our 16th year in business. Laura is a solution-based consultant and strategist who sees everything through from beginning to end to ensure that the fundamental changes required to thrive are actually implemented and working effectively. I liken Laura to a personal trainer for business! In many ways she is a machine because she operates at such a high efficiency level, but what makes her really special is how she balances her linear brain with her heart and her humor. She cares about the people she chooses to work with, and she is genuinely interested in their personal successes as well as the overarching success of the business.
Adam Katz
Laura is the best kind of collaborator: a team-builder, a strategic provocateur, and a loyal advocate. She not only identified our company as a flexible, capable partner, she also set us up for success by 1) high-level thinking and planning, 2) paving the way with clear communication, 3) complimenting our capabilities with insider stewardship, and 4) hands-on collaboration and positive attitude. We have now had the pleasure of seeing Laura's work on several projects (including IMAX, CDGA, Stony Brook University, etc.), and they all glow with the kind of purpose that we love to see in commerce and culture. If Laura signs on, you know it will be led with passion and genuine care. I look forward to many more opportunities for partnership in the future.
Sarah Cowperthwaite
After hearing about the genius of Laura Schooling for years, I was thrilled when she agreed to join us as a Strategic Advisor at JumpLine. Her unconventional thinking and ability to simultaneously macro and micro focus on process was exactly what we needed to move our agency into the next phase of success. With her partnership, support, extensive contacts, and dedication we have been able to transform JumpLine as we enter our 16th year in business. Laura is a solution-based consultant and strategist who sees everything through from beginning to end to ensure that the fundamental changes required to thrive are actually implemented and working effectively. I liken Laura to a personal trainer for business! In many ways she is a machine because she operates at such a high efficiency level, but what makes her really special is how she balances her linear brain with her heart and her humor. She cares about the people she chooses to work with, and she is genuinely interested in their personal successes as well as the overarching success of the business.
Adam Katz
Laura is the best kind of collaborator: a team-builder, a strategic provocateur, and a loyal advocate. She not only identified our company as a flexible, capable partner, she also set us up for success by 1) high-level thinking and planning, 2) paving the way with clear communication, 3) complimenting our capabilities with insider stewardship, and 4) hands-on collaboration and positive attitude. We have now had the pleasure of seeing Laura's work on several projects (including IMAX, CDGA, Stony Brook University, etc.), and they all glow with the kind of purpose that we love to see in commerce and culture. If Laura signs on, you know it will be led with passion and genuine care. I look forward to many more opportunities for partnership in the future.
Sarah Cowperthwaite
After hearing about the genius of Laura Schooling for years, I was thrilled when she agreed to join us as a Strategic Advisor at JumpLine. Her unconventional thinking and ability to simultaneously macro and micro focus on process was exactly what we needed to move our agency into the next phase of success. With her partnership, support, extensive contacts, and dedication we have been able to transform JumpLine as we enter our 16th year in business. Laura is a solution-based consultant and strategist who sees everything through from beginning to end to ensure that the fundamental changes required to thrive are actually implemented and working effectively. I liken Laura to a personal trainer for business! In many ways she is a machine because she operates at such a high efficiency level, but what makes her really special is how she balances her linear brain with her heart and her humor. She cares about the people she chooses to work with, and she is genuinely interested in their personal successes as well as the overarching success of the business.
Adam Katz
Laura is the best kind of collaborator: a team-builder, a strategic provocateur, and a loyal advocate. She not only identified our company as a flexible, capable partner, she also set us up for success by 1) high-level thinking and planning, 2) paving the way with clear communication, 3) complimenting our capabilities with insider stewardship, and 4) hands-on collaboration and positive attitude. We have now had the pleasure of seeing Laura's work on several projects (including IMAX, CDGA, Stony Brook University, etc.), and they all glow with the kind of purpose that we love to see in commerce and culture. If Laura signs on, you know it will be led with passion and genuine care. I look forward to many more opportunities for partnership in the future.
Sarah Cowperthwaite
After hearing about the genius of Laura Schooling for years, I was thrilled when she agreed to join us as a Strategic Advisor at JumpLine. Her unconventional thinking and ability to simultaneously macro and micro focus on process was exactly what we needed to move our agency into the next phase of success. With her partnership, support, extensive contacts, and dedication we have been able to transform JumpLine as we enter our 16th year in business. Laura is a solution-based consultant and strategist who sees everything through from beginning to end to ensure that the fundamental changes required to thrive are actually implemented and working effectively. I liken Laura to a personal trainer for business! In many ways she is a machine because she operates at such a high efficiency level, but what makes her really special is how she balances her linear brain with her heart and her humor. She cares about the people she chooses to work with, and she is genuinely interested in their personal successes as well as the overarching success of the business.
Experience
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Lundwall Group
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Consulting Partner
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Jun 2022 - Present
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Project 307
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United Kingdom
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Marketing Services
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Strategic Consultant
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Jan 2016 - Present
Project 307 is my strategic consulting agency. Media, entertainment, education, and technology companies work with Project 307 to launch new initiatives, reignite their brands, and enhance their marketing efforts. I've led agency searches, product launches, brand campaigns, leadership training, marketing structuring and recruiting, partnership development, growth plans, sales marketing, and more!Learn more at www.project307.com. Project 307 is my strategic consulting agency. Media, entertainment, education, and technology companies work with Project 307 to launch new initiatives, reignite their brands, and enhance their marketing efforts. I've led agency searches, product launches, brand campaigns, leadership training, marketing structuring and recruiting, partnership development, growth plans, sales marketing, and more!Learn more at www.project307.com.
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Chief Marketing Officer (Jumpstart, now Hearst Autos)
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Jan 2013 - Dec 2015
Enlisted as a change agent to lead Marketing for Hearst's digital automotive division. Aligned marketing, product, and sales, which resulted in the company's best revenue years to date for three consecutive years.Oversaw a high-performance team, including: advertiser solutions (ad product, custom marketing campaigns), creative (design and copy), data solutions (market intelligence and analytics), social, and PR.
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Executive Director of Marketing Services (Hearst Digital Media)
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Dec 2009 - Dec 2012
Led marketing strategy for an integrated sales operation across 25 premium web and mobile sites, and social networks. Directed operations for a 20-person marketing, creative, product development, and research staff. Defined strategic marketing positioning with executive management and established programs and materials that aligned with that plan. Led product launches and strategic partnerships in conjunction with the business development and editorial teams. Established communication goals and worked with PR to establish a consistent presence in the press.Streamlined communication between departments and maximized creative output, resulting in a 40% proposal close ratio and 40% increase in revenue year over year.
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Condé Nast
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United States
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Media Production
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700 & Above Employee
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Merchandising Director (The New Yorker)
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Feb 2007 - Dec 2009
Developed and helped sell customized partnerships, creative in-book and online units, and events for fashion, beauty, retail, luxury goods, consumer electronics, book publishing, and liquor advertisers. Partnerships were created via relationships with artists, galleries, and museums; musicians and record labels; film and production companies; authors; illustrators/cartoonists; and other pop culture institutions and influencers. I created, presented, and executed programs associated with The New Yorker’s signature events: The New Yorker Festival and Passport to the Arts, as well as oversaw all sponsorship aspects of the thought-leader Newhouse Breakfast Series.
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Assoc. Creative Services Director (Condé Nast Digital)
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2005 - 2007
Along with developing custom creative programs across CondéNet properties (Style.com, Men.Style.com, Concierge.com, Epicurious.com), I worked with Condé Nast Media Group to conceive and develop integrated corporate programs. I worked with the online and print sales teams and the merchandising team to formulate, draft, and present advertiser-specific and multi-advertiser programs. Once a program was sold, I created or outsourced content, oversaw design and functionality, and worked with our production team to interface with clients.
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doublespace
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter
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Jan 2004 - Dec 2004
Worked with publishing companies like Rodale, Time, and the ELLE group as an outsourced Creative Services expert to develop print, digital, and event programs for advertisers. As the sole copywriter, I was involved in pitching ideas to publishing clients, and then overseeing the execution of sold programs. Worked with publishing companies like Rodale, Time, and the ELLE group as an outsourced Creative Services expert to develop print, digital, and event programs for advertisers. As the sole copywriter, I was involved in pitching ideas to publishing clients, and then overseeing the execution of sold programs.
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Modern Luxury
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Book and Periodical Publishing
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300 - 400 Employee
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Editor
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Nov 2001 - Sep 2003
Created and launched Front Desk Los Angeles, and built it up to be the number-one visitor magazine in high-end Los Angeles hotels, covering everything from music, art, and nightlife to dining, shopping, and beauty. I was responsible for everything from ideation to final copy proofing. Contributed content to other Modern Luxury publications, including Angeleno, Chicago Social, Riviera, and more. Created and launched Front Desk Los Angeles, and built it up to be the number-one visitor magazine in high-end Los Angeles hotels, covering everything from music, art, and nightlife to dining, shopping, and beauty. I was responsible for everything from ideation to final copy proofing. Contributed content to other Modern Luxury publications, including Angeleno, Chicago Social, Riviera, and more.
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Editor/Producer
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Feb 2000 - Mar 2001
Joint venture between Guitar Center and top music industry executives. Conducted interviews with musicians and music industry experts for an online start up directed at amateur and aspiring professional musicians. Produced online videos and wrote features and record reviews. Joint venture between Guitar Center and top music industry executives. Conducted interviews with musicians and music industry experts for an online start up directed at amateur and aspiring professional musicians. Produced online videos and wrote features and record reviews.
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Rolling Stone
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Book and Periodical Publishing
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100 - 200 Employee
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Advertising Assistant
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1999 - 2000
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Education
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University of California, Davis
Bachelor’s Degree, English Literature -
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University of Michigan - Stephen M. Ross School of Business
Certificate, Leading Diverse Teams & Organizations -
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Wesleyan University
Certificate, Creative Writing -
2012 -
Stanford University
Certificate, Organizational Analysis
Community
