Experience

Philips Benelux

• Netherlands
• Hospitals and Health Care
• 300 - 400 Employee

• Digital Marketing & Etrade Manager

  • Mar 2017 - Present

  - Optimizing & measuring performance of two categories: Beauty & Mother & Child Care (SEA, SEO, Programmatic, Social, R&R, CRM) - Develop & Execute the digital marketing plan - Construction & application of the e-commerce trade plan- Bring the brand strategy alive on our customer’s platform- E-Commerce sales analysis- Monitor product visuals and information, Product pages, Landing pages- Building ad-hoc digital campaigns to improve traffic/sales on the customer’s platform- Forming a Joint Business Partnership



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Digital Marketing Manager

  • Jun 2015 - Mar 2017

  - Management of the Clinique.com Benelux on strategic and operational level- Creation of content for social media & bi-weekly newsletters. Creation, provision and distribution of all communication with target audiences, by the use of digital channels available, and managing customer relationships- Optimizing & measuring performance cross-brand (SEA, SEO, Programmatic, Social) - Develop & Execute the digital marketing plan



Talking French

• Marketing & PR

  • May 2013 - Jun 2015

  Creation, implementation, and maintenance of the corporate website and webshop, at strategic and operational management level.Lead for the full A to Z setup and implementation of the omnichannel client service, including the conduction of trainings for both high-level management as well as shop-level management. Digital Marketing: Liaising and networking with a range of stakeholders including B2B customers, consumers, colleagues, suppliers and partner organizations.Creation & writing content for social media & bi-weekly newsletters. Creation, provision and distribution of all communication with target audiences by the use of analog and digital channels available, and managing customer relationships.Preparation and Organisation of photoshoots on and off-site for season catalogues and webshop.Develop and maintain the marketing & PR calendar and strategy for implementing regional and national actions Develop certain ways for customer retention of the client card by correctly informing and teasing the client at the right timesDefine the marketing budget and set up a strategic marketing plan to develop the name Talking FrenchResponsible for sales channels: retail, wholesale, franchise, concession and outlet→ set up different methodologies for each channel. Manage logistics for delivering targeted marketing POS materials to the appropriate clientsOptimizing the return on PR budget by providing a maximum brand visibility



S.OLIVER GROUP

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing & PR Benelux

  • Dec 2010 - Apr 2013

  Defining and driving the international marketing strategy in the Benelux Client Marketing Strategy (brand awareness, customer retention, communication strategies, etc.)Business Development (marketing budget & plan, sales channels, client feedback scorecard)Project Management (cross-functional teams for several retail/wholesale/concession projects, marketing POS materials logistics, return on PR budget with maximum brand visibility)



Marc O'Polo

• Area Manager Women

  • Sep 2008 - Dec 2010

  Defining and driving sales and communication strategy for increasing sales in the Belux Client Marketing Strategy (brand awareness and increasing sales)Business Development (allocate funds across various apparel collections)Vendor Project Management (Drove cross-functional teams to deliver four collections per year)



Vetoquinol Global

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Apr 2006 - Aug 2008

  Owned strategic planning for launching a host of new products to an international marketplace Client Marketing Strategy (assisting international marketing campaigns and related events)Product Planning (work breakdown structure for each product delivery for master project plan and performance scorecard)Retail Business Development (profitability analysis in the Benelux market )



Porter Novelli

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Oct 2005 - Mar 2006

  Managed accounts in the medical, telecom, and aviation industry



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Internship HR Communications

  • Mar 2005 - Aug 2005