Associate Analyst, Programmatic Media Buying

• Jan 2021 - Present

Associate Analyst, SEM & Emerging Media

• Jul 2020 - Dec 2020

Digital Marketing / eCommerce Intern

• Jun 2019 - Aug 2019

• Executed search engine optimization projects including a backlink building campaign, blog article publishing, and Google search result cleanup utilizing SEM Rush and Sitecore platforms.• Developed creative briefs for newsletters and social media assets for delivery to our in-house creative agency.• Assisted with new product launch support for e-commerce channels including Amazon, Walmart.com, and Chewy utilizing the Salsify platform.• Organized weekly and monthly reports on website statistics, paid search ad campaigns, and monthly newsletters to track KPI’s utilizing Google Analytics, Google Ads, and HubSpot.• Coordinated with our graphics and content teams to plan monthly social media calendars. • Assisted the social media team in scheduling monthly social posts on Facebook, Instagram, and Twitter utilizing Sprout Social.

Corporate Marketing Intern

• Jun 2018 - Aug 2018

• Developed promotional videos and slide show content for the main company sales offering.• Wrote email copy for business-to-business promotional campaigns.• Created competitive analysis reports utilizing Microsoft Excel.• Managed the company compound database to identify key sales opportunities utilizing Salesforce.com.• Identified news media contacts to promote the launch of a key nationwide project.