Jessica Potts
Growth Marketing Director at SEA Studios, PC- Claim this Profile
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Topline Score
Bio
Tamara Vrooman Lucas
Jessica has been so wonderful to work with! She created a detailed and well thought out marketing strategy for our start up. She continues to be a source of support and ideas as we grow. She is creative and helpful and a delight to work with as we expand and pivot our messaging and marketing approaches.
Tracy Ng
Jessica is an amazing product manager and marketer who is also a true business 'partner'. We worked together to grow the Fandango gift card program at third party retail through Incomm, and I would hold her very much responsible for the aggressive YOY growth secured under her care. She took the time to thoroughly understand our unique business model, and worked diligently to secure both distribution and marketing opportunities, being Fandango's brand ambassador to internal and external partners, and frequently helping us navigate nuanced relationships / discussions to find the best solution for all parties. Jessica can always be trusted to be a savvy advisor, making recommendations to help steer your program or proposal to success, or consulting with you / brainstorming ways to maximize value. Jessica's honest, open and results-driven approach, paired with her truly collaborative spirit - and a great sense of humor to keep things light on the most stressful of projects - is very much appreciated throughout our time working together. Our sales success, and our most innovative marketing programs, could not have happened with her. I would not hesitate to recommend Jessica for any product or marketing role.
Tamara Vrooman Lucas
Jessica has been so wonderful to work with! She created a detailed and well thought out marketing strategy for our start up. She continues to be a source of support and ideas as we grow. She is creative and helpful and a delight to work with as we expand and pivot our messaging and marketing approaches.
Tracy Ng
Jessica is an amazing product manager and marketer who is also a true business 'partner'. We worked together to grow the Fandango gift card program at third party retail through Incomm, and I would hold her very much responsible for the aggressive YOY growth secured under her care. She took the time to thoroughly understand our unique business model, and worked diligently to secure both distribution and marketing opportunities, being Fandango's brand ambassador to internal and external partners, and frequently helping us navigate nuanced relationships / discussions to find the best solution for all parties. Jessica can always be trusted to be a savvy advisor, making recommendations to help steer your program or proposal to success, or consulting with you / brainstorming ways to maximize value. Jessica's honest, open and results-driven approach, paired with her truly collaborative spirit - and a great sense of humor to keep things light on the most stressful of projects - is very much appreciated throughout our time working together. Our sales success, and our most innovative marketing programs, could not have happened with her. I would not hesitate to recommend Jessica for any product or marketing role.
Tamara Vrooman Lucas
Jessica has been so wonderful to work with! She created a detailed and well thought out marketing strategy for our start up. She continues to be a source of support and ideas as we grow. She is creative and helpful and a delight to work with as we expand and pivot our messaging and marketing approaches.
Tracy Ng
Jessica is an amazing product manager and marketer who is also a true business 'partner'. We worked together to grow the Fandango gift card program at third party retail through Incomm, and I would hold her very much responsible for the aggressive YOY growth secured under her care. She took the time to thoroughly understand our unique business model, and worked diligently to secure both distribution and marketing opportunities, being Fandango's brand ambassador to internal and external partners, and frequently helping us navigate nuanced relationships / discussions to find the best solution for all parties. Jessica can always be trusted to be a savvy advisor, making recommendations to help steer your program or proposal to success, or consulting with you / brainstorming ways to maximize value. Jessica's honest, open and results-driven approach, paired with her truly collaborative spirit - and a great sense of humor to keep things light on the most stressful of projects - is very much appreciated throughout our time working together. Our sales success, and our most innovative marketing programs, could not have happened with her. I would not hesitate to recommend Jessica for any product or marketing role.
Tamara Vrooman Lucas
Jessica has been so wonderful to work with! She created a detailed and well thought out marketing strategy for our start up. She continues to be a source of support and ideas as we grow. She is creative and helpful and a delight to work with as we expand and pivot our messaging and marketing approaches.
Tracy Ng
Jessica is an amazing product manager and marketer who is also a true business 'partner'. We worked together to grow the Fandango gift card program at third party retail through Incomm, and I would hold her very much responsible for the aggressive YOY growth secured under her care. She took the time to thoroughly understand our unique business model, and worked diligently to secure both distribution and marketing opportunities, being Fandango's brand ambassador to internal and external partners, and frequently helping us navigate nuanced relationships / discussions to find the best solution for all parties. Jessica can always be trusted to be a savvy advisor, making recommendations to help steer your program or proposal to success, or consulting with you / brainstorming ways to maximize value. Jessica's honest, open and results-driven approach, paired with her truly collaborative spirit - and a great sense of humor to keep things light on the most stressful of projects - is very much appreciated throughout our time working together. Our sales success, and our most innovative marketing programs, could not have happened with her. I would not hesitate to recommend Jessica for any product or marketing role.
Experience
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SEA Studios, PC
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United States
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Architecture and Planning
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1 - 100 Employee
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Growth Marketing Director
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Jul 2021 - Present
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Brand X Consultants
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www.brandxconsulants.com
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Managing Partner
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Nov 2015 - Jul 2021
At Brand X we aim to help passionate business owners reach their customers through effective communication. We help our clients achieve maximum effectiveness in tapping their desired demographics every day through non-traditional channels and utilizing ever-changing technologies. At Brand X, we have a system of identifying and laying out your customer and product strategies to start attracting customers and increasing revenues. We guarantee that all messaging that leaves your Company is Brand Specific, has Value and Stays on Message to build an evergreen, profitable brand.
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InComm Payments
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United States
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Financial Services
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700 & Above Employee
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National Account Manager
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Jun 2012 - Apr 2015
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Product Manager- Gift Cards
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Jun 2012 - Apr 2015
Manage product placement and promotional marketing activities for pre-paid card products, overseeing 19 accounts that represent more than $50 million in annual revenue. Partner with Fortune 500 companies in the entertainment, restaurant and retail industries to market, brand and promote their gift card programs through pharmacy (CVS, Walgreens, Rite Aid), big box (Walmart, Sam’s Club, Target, BJ’s) convenience and grocery store channels. Conduct extensive financial forecasts for each product line. Initiate and facilitate collaborative efforts between clients and merchants to identify additional revenue generating opportunities.• Grew business 131% in the first year by identifying new product placement opportunities with existing and new retailers and by optimizing promotional initiatives during peak seasons. Experienced similar success in year two to exceed company average sales increases by 22%.• Conceptualized and secured client buy-in for a co-branding digital strategy between two national entertainment companies, which has the potential to increase revenue 120% for the client company.• Sold-in $500k in promotional funding in 2014 by conducting extensive forecasting and analysis that resulted in over $25 million in sales.• Consistently evaluate consumer buying trends and advise clients on product pricing and packaging options, which enables them to enhance their market presence and revenue growth.• Played a key role in negotiating the launch of a leading fast food company’s gift card into a big box discount program, which generated approximately $5 million. Participated in other launches that experienced similar success.
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Education
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2001 - 2003
Savannah College of Art and Design
Bachelor of Fine Arts - BFA
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