Experience

Mercedes-Benz Korea

• South Korea
• Wholesale Motor Vehicles and Parts
• 100 - 200 Employee

• Media Specialist

  • Sep 2019 - Present

  ● Media planning & operation ● Contents Development ● Budget management ● Brand Strategy development ● Agency Management ● Media planning & operation ● Contents Development ● Budget management ● Brand Strategy development ● Agency Management



Cadillac

• United States
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Marketing Communication manager

  • Sep 2017 - Aug 2019

  ● Media planning ( TV / OOH / MGZ / Cinema / Digital ) ● Social channel operation ( Instagram / Facebook / YouTube) ● Content production (PR / article / TV / OOH / MGZ / Cinema / Digital ) ● Agency Management (Media agency , Creative agency) [ Work History ] TV Commercial Produce - 2018 / 2019 ESCALADE x Daniel Henney - 2018 / 2019 CT6 X Ryu JoonYeol - 2018 / 2019 XT5 X Sooyoung 360’ online & offline campaign - My Cadillac X Kwon Hyuksoo - My Smart Cadillac X Kim Jinpyo - Year-end CSR [Dogs Save Dogs] Launch Event Cadillac House Seoul Open Show less



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Brand Manager

  • Sep 2011 - Aug 2017

  ● Market Research & Analysis ● Brand strategy development ● Product Market launch strategy development [Work History] Lead to launch VR (Virtual-Reality) product catalog collaborate with global team ● Market Research & Analysis ● Brand strategy development ● Product Market launch strategy development [Work History] Lead to launch VR (Virtual-Reality) product catalog collaborate with global team