Experience

Three Bird Nest
• United States
• Retail Apparel and Fashion
• 1 - 100 Employee
• Jr. Director of Marketing

  • Mar 2021 - Present


The Abbi Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Content Director

  • Feb 2020 - Mar 2021

  Oversees content efforts across social media, paid media, email marketing, and integrated content campaigns.

• Social Media Director

  • Aug 2017 - Feb 2020

  ADDY 2018 Award Winner for Social Media ContentSocial Media Director for the Abbi Agency working directly with clients to help blend analytics and aesthetics to achieve their brand goals. I manage a team of 3 other social media coordinators. We provide our clients with social media strategies and audits which in turn drive our content creation and the goals connected to them. On top of creating content (video, copy, and photo) I also execute data driven social media ad-buys across Facebook, Instagram, Twitter, and LinkedIn. I have presented educational seminars on behalf of The Abbi Agency providing social media insights and knowledge to our team, our clients, and the community at large.

• Social Media Specialist

  • Apr 2017 - Aug 2017



Influential

• United States
• Marketing Services
• 200 - 300 Employee

• Campaign Manager

  • Jul 2016 - Mar 2017

  By using a blend of analytics and creative conceptualizing, I managed influencer branded campaigns across social media. Brands I worked with include National Geographic, JVC, and Warner Bros. Executed campaigns from creative conception, brand pitching, execution, to recap. Campaigns had the goal of matching not only the brand’s aesthetic, but the brand’s personality traits. To achieve this, we used psychographic data from IBM Watson. Campaigns used a combination of Facebook whitelisting, Instagram ads, Twitter ads, and even Snapchat campaigns. KPIs included impression guarantees, engagement goals, and brand awareness. Led client recaps showcasing successes and learnings in order to improve overall strategy.



Remark Media

• Spain
• Advertising Services
• 1 - 100 Employee

• Senior Video Editor

  • May 2015 - Jul 2016

  Video editor, content creator, and writer for Remark Media. Remark's portfolio includes finance sites Banks.com and irs.com, fashion and e-commerce site Bikini.com, comedy and horror channel SlapTV.com, and the recently acquired travel site Vegas.com. My role at Remark has been overseeing editing and distribution of video content across the companies' properties. While assisting SlapTV, I have been directly responsible for assisting the dramatic increase of their social traction. The content I have created has received attention, and requested acquisition, from Blumhouse Studios, CryptTV, Snapchat, and Playboy. I work daily using Adobe Premiere, After Effects, and Photoshop. I oversee the distribution of content across social networks as well as on Google Adwords and TrueView. I also have experience using Drupal based websites.

• Digital Content Creator & Social Media Manager

  • Jul 2014 - May 2015

  Edited and distributed video content across the company’s properties. Personally created content that received attention and request of acquisition from Blumhouse Studios, CrypTV, Snapchat, and Playboy.com. Oversaw the distribution of content across social networks as well as on Google Adwords and TrueView.

• Digital Media Intern & Content Curator

  • Mar 2014 - Jul 2014

  Responsible for curating trending articles and videos for Remark Media’s Horror/Comedy website SlapTV.



Trinity Services Inc.

• United States
• Individual and Family Services
• 200 - 300 Employee

• QDDP

  • May 2013 - Dec 2013

  As a QDDP (Qualified Developmental Disabilities Professional) for a JDT (jobs and day training) program for adults with special needs, I have had a myriad of responsibilities. My main responsibility has been meeting with the state of Nevada in behalf of the individuals at our day facility to discuss their accomplishments, as well as any other concerns that may involve them. Our individuals are given habilitation programs to help them grow and learn new skills. My responsibility is to create these programs for them, monitor their progress, and create reports every quarter to present to their team as well as the state. While in this position I have upgraded their program by providing them with new technology from a fundraiser which I ran for them. This job has required creativity, skills with technology, patience, and compassion.

• ILC

  • Jul 2010 - Apr 2013

  I worked for two and a half years as an independent living coordinator for individuals with developmental disabilities. Responsibilities for this position have included running habilitation programs for our individuals. I also helped our individuals with their day to day needs.



Hotlap.co

• Spain
• Oil and Gas
• 1 - 100 Employee

• Videographer

  • Jan 2012 - May 2013

  As a videographer for Hotlap.co I provided specialized videos for the company. The videos were used to promote their newly launched product/website. As a videographer for Hotlap.co I provided specialized videos for the company. The videos were used to promote their newly launched product/website.

• Videographer

  • May 2011 - Dec 2012

  As a videographer for The Abbi Agency I wrote, filmed, and edited videos for clients of theirs. These videos were used as PR tools to help them with their image. The videos were used on their own websites as well as connected social media sites. As a videographer for The Abbi Agency I wrote, filmed, and edited videos for clients of theirs. These videos were used as PR tools to help them with their image. The videos were used on their own websites as well as connected social media sites.



SNCAT

• United States
• Renewables & Environment

• Video Editor

  • May 2007 - Aug 2008

  Content creator for local clients as well as a live television control room operator. Content creator for local clients as well as a live television control room operator.