Heather Clarke Axelson

Fundraising Project Manager at Lifesaving Society Ontario
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Carina D'Brass Cassidy

I had the pleasure of working with Heather as a National Account Manager at Canadian Geographic. As a colleague I found Heather to be very collaborative, always willing to lend an ear or provide valuable feedback on projects. As a sales professional Heather strove to provide the best solution for her clients and prided herself on delivering programs which resonated strongly for both the advertiser and magazine. A real team player, Heather values the relationships she develops with both clients and her peers.

David Disher

Having worked with Heather on a number of volunteer based committees within our club,I would have no hesitation in recommending Heather.She is a forward thinking, well organized professional, with integrity and the attention to detail,A class act. David Disher

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Credentials

  • C.A.A.P. - Graduated with Honours
    Institute of Canadian Advertsing

Experience

    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • Fundraising Project Manager
      • Jul 2016 - Present

    • Program/Events Coordinator & Donor Relations Assistant
      • May 2013 - Jul 2016

      I provide support to the Fund Development Officer and Executive Director to assist with planning, management and growth strategies for existing programs and partner agencies as well as ongoing community and fund-raising initiatives. I also support day-to-day office management, donor relations, data base and reporting as well as providing administrative and operational support. I provide support to the Fund Development Officer and Executive Director to assist with planning, management and growth strategies for existing programs and partner agencies as well as ongoing community and fund-raising initiatives. I also support day-to-day office management, donor relations, data base and reporting as well as providing administrative and operational support.

    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Conference and Sponsor Manager
      • May 2013 - Feb 2014

      I assisted the Executive Director and Founder with all components of conference event planning, management and execution, including sponsor and stakeholder management and communication for the one day symposium. I also oversaw onsite and event day planning for speakers, vendors, sponsors, volunteer recruitment, event work back, event day timelines and logistics. I assisted the Executive Director and Founder with all components of conference event planning, management and execution, including sponsor and stakeholder management and communication for the one day symposium. I also oversaw onsite and event day planning for speakers, vendors, sponsors, volunteer recruitment, event work back, event day timelines and logistics.

    • Canada
    • Spectator Sports
    • 1 - 100 Employee
    • Lead Program Developer - Junior Competitive Swim Team
      • 2010 - Jun 2013

      My roles and duties included the program structure and outline, development of strategic plans and objectives, and proposal to Swim Ontario(provincial sanctioning organization), management and finally to implement program launch. Ongoing stockholder management with the Aquatic Director(programming), Club Manager(facilities and finances) and members at large(communication, membership and volunteer recruitment). My roles and duties included the program structure and outline, development of strategic plans and objectives, and proposal to Swim Ontario(provincial sanctioning organization), management and finally to implement program launch. Ongoing stockholder management with the Aquatic Director(programming), Club Manager(facilities and finances) and members at large(communication, membership and volunteer recruitment).

    • Community & Special Event Manager
      • May 2005 - May 2010

      Lead Manager of an annual State Farm sponsored sport and safety skill event for more that 300 elementary school children. Duties involved internal collaboration with - school administration, teachers, students and parent volunteers, external partnership with event sponsor State Farm Insurance as well as bring value add by support from local business and Toronto Police Bicycle Patrol Officers. A 'Bike Share' initiative was implemented to offer students to 'share' their bicycle with a classmate who did not own a bicycle, thus increasing participation and the opportunity for more children to learn Bike Safety Skills Show less

    • Canada
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • National Account Manager, Sales
      • Oct 1996 - Sep 1998

      Managing a national corporate client and agency sales territory which included advertising campaign research, proposal development, sales presentation territory growth as well as client service and stakeholder management. Managing a national corporate client and agency sales territory which included advertising campaign research, proposal development, sales presentation territory growth as well as client service and stakeholder management.

    • Entertainment Providers
    • 100 - 200 Employee
    • National Account Manager, Air Canada Alliance Partners
      • Feb 1995 - Oct 1996

      My roles included collaborating with Air Canada, their alliance partners sales team and advertising agencies to create unique tailored marketing partnerships and multi-media inflight advertising campaigns and build on their existing Air Canada relationship. Creating experiential and value add opportunities to grow the alliance brand and increase product sales while also enhancing the flying experience of the Air Canada passenger and Frequent Flyer audience. And to provide outstanding customer service and stakeholder management. One such partnership was the building of sponsors in the Maple Leaf Business Lounge to include Steelcase office systems, IBM and Sony Music. Show less

Education

  • Rotman School of Management
    Continued Education, Initiative for Women in Business
    2011 - 2011
  • Louisiana State University
    Masters, Sports Administration, Graduate Scholarship
  • The University of Western Ontario
    Honours B.A., Physical Education

Community

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