Experience

GeelongPort

• Australia
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Corporate Affairs Manager

  • Jul 2022 - Present



Wilson Security

• Australia
• Security and Investigations
• 700 & Above Employee

• National Marketing Manager

  • Aug 2021 - Jul 2022

  As National Marketing Manager, I drove the areas of growth marketing, external communications, branding, proactive PR and CSR at Wilson Security. Managing a team of three, I was responsible for defining the marketing strategy and executing data-driven initiatives throughout the marketing funnel to help attract, engage and convert prospects. This included: - Strategic ownership of all integrated marketing activity on owned, earned and paid communication platforms. - Content management across owned channels to improve lead quality and conversion - SEO, landing pages, website UX and social media content. - Advising, leading and collaborating with cross-functional partners to prioritise high-impact activities. - Driving success using data from Google Analytics, web measurement tools, Salesforce, Pardot and other marketing automation platforms. - Communicating key performance data, insights, actionable recommendations and initiatives to the leadership team and the broader business.



Danihers Facility Management

• Australia
• Facilities Services
• 1 - 100 Employee

• Head of Marketing, Engagement and Sustainability

  • Jun 2019 - Aug 2021

  In this role I oversaw the marketing, communications, sustainability and employee engagement functions of the business. Managing a small team, I was a key member of the senior leadership team. I was responsible for driving my functions to reinforce brand awareness, build company culture and strengthen communities where Danihers operates. I evaluated best practice solutions, maintained strategic stakeholder relationships and developed strategies, presentations and bid submissions to achieve business plan goals and key growth targets.

• Strategy and Engagement Manager

  • Aug 2018 - May 2019

  Reporting to the General Manager, I was a key member of the leadership team actively involved in strategic-level decision making and driving solutions to deliver priority business programs. I was responsible for building engagement and ensuring the success of important programs in the areas of community, sustainability, employee engagement and innovation. A key focus of the role was collaborating with stakeholders to understand their needs and ensure stakeholders are effectively prepared to transition through change programs.



Danihers Facility Management

• Australia
• Facilities Services
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2013 - Jun 2018

  In this newly created position, I planned and developed Danihers’ brand presence, market position and strategic marketing programs from the ground up. Reporting to the Managing Director, I was a key advisor on the management team, involved in business-wide strategic planning. I was responsible for the company’s communication, digital marketing, advertising and social media. I supported business development with innovative sales collateral, compelling content, bids / tender development, and unique promotional campaigns for customer retention. I also planned and executed targeted events to generate leads in key markets.



South Western Melbourne Medicare Local

• Marketing and Communications Lead

  • Mar 2013 - Nov 2013

  Reporting to the General Manager of Corporate Services and managing a small team, I was responsible for all traditional marketing and communications activities. Responsibilities included strategic planning and stakeholder analysis; providing communications advice to management; increasing SWMML’s public profile; and integrated communications planning to improve the health awareness of local communities via media relations, promotional campaigns, content and advertising. Reporting to the General Manager of Corporate Services and managing a small team, I was responsible for all traditional marketing and communications activities. Responsibilities included strategic planning and stakeholder analysis; providing communications advice to management; increasing SWMML’s public profile; and integrated communications planning to improve the health awareness of local communities via media relations, promotional campaigns, content and advertising.



Target Australia

• Australia
• Retail
• 700 & Above Employee

• Corporate Affairs Advisor

  • Apr 2008 - Apr 2013

  At Target I managed key strategic communications projects from analysis, conception and planning through to implementation. I managed the internal communications program for 24,000 team members as well as driving communications for a range of projects to support the company's transformation. I also provided strategic advice to management and other stakeholders across the business; developed strong media relationships and proactively identified potential reputation issues and solutions. At Target I managed key strategic communications projects from analysis, conception and planning through to implementation. I managed the internal communications program for 24,000 team members as well as driving communications for a range of projects to support the company's transformation. I also provided strategic advice to management and other stakeholders across the business; developed strong media relationships and proactively identified potential reputation issues and solutions.



Barwon Water

• Australia
• Utilities
• 200 - 300 Employee

• Corporate Communications Officer

  • Apr 2003 - Apr 2008

  I designed, developed and executed communications programs, including a revamped internal communications strategy, community awareness campaigns, stakeholder consultation, corporate launches and exhibits - all with the aim of meeting our regional customers’ needs and building the organisation’s image. I managed media strategies for communication plans and projects; updated the corporate Internet and intranet sites; and created and designed promotional material and newsletters. I designed, developed and executed communications programs, including a revamped internal communications strategy, community awareness campaigns, stakeholder consultation, corporate launches and exhibits - all with the aim of meeting our regional customers’ needs and building the organisation’s image. I managed media strategies for communication plans and projects; updated the corporate Internet and intranet sites; and created and designed promotional material and newsletters.



Citect Pty Limited (Australia)

• Australia
• IT Services and IT Consulting

• Marketing Communications Coordinator

  • Mar 2000 - Apr 2003