Experience

dtona

• Mexico
• Software Development
• 1 - 100 Employee

• • Jan 2019 - Present

• • Nov 2018 - Present

  Communication, PR and Marketing advisor building creative strategies for customers of tourism, financial, and technology sectors.


Secretaría de Turismo
• Government Administration
• 1 - 100 Employee
• Director de Estrategia Digital

  • Aug 2016 - Nov 2018


Guerra Castellanos y Asociados

• Mexico
• Public Relations and Communications Services
• 1 - 100 Employee

• Junior Associate

  • Nov 2014 - Aug 2016

  Junior Associate at Guerra Castellanos & Asociados Head of all Digital Area (Guerra Digital) Social Media Strategy for customers like Comex, GC&A, IDAQUIM and others. Traditional PR strategy and execution for customers like Parsons International, Dell Computers, and KCSM. Junior Associate at Guerra Castellanos & Asociados Head of all Digital Area (Guerra Digital) Social Media Strategy for customers like Comex, GC&A, IDAQUIM and others. Traditional PR strategy and execution for customers like Parsons International, Dell Computers, and KCSM.



Broken Neck Radio

• Presentador de radio

  • Jan 2015 - Jun 2016

  Radio host for the Canadian online radio metal station Broken Neck Radio Radio host for the Canadian online radio metal station Broken Neck Radio



Taxibeat

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Community & Growth Manager

  • Jul 2013 - Oct 2014

  - Brand development, web site traffic, social networks growth, and advertising revenue. - In charge of online/offline strategies for MKT, Advertising, Communication, Social Media and PR - Coordinated publications with top media outlets. - Responsible for more than over 3,000 drivers recruited and 50,000+ passenger downloads. - Content creator for owned communication channels including: website, blogs, social networks and app. - Created strategic alliances with key players to boost value proposition in marketplace. - Coordinated and won 2 awards for Taxibeat México. AMIPCI award for "Innovation" and CNN Expansión award for the best app 2013. Show less

• Senior Account Executive

  • Nov 2012 - Apr 2013

  - PR Strategy for Telcel and Dell. - Support on the development of brand strategy. - Strategic Consulting, including business plan & sales strategy development. - Media Relations - Event management - PR Strategy for Telcel and Dell. - Support on the development of brand strategy. - Strategic Consulting, including business plan & sales strategy development. - Media Relations - Event management



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • Apr 2011 - Nov 2012

  - PR Strategy for Norton, Opera, Navteq, Nokia, Citrix, and more. - Support on the development of brand strategy. - Strategic Consulting, including business plan & sales strategy development. - Media Relations - Event management - PR Strategy for Norton, Opera, Navteq, Nokia, Citrix, and more. - Support on the development of brand strategy. - Strategic Consulting, including business plan & sales strategy development. - Media Relations - Event management



MARCOM RP

• Public Relations and Communications Services
• 1 - 100 Employee

• Commercial Manager and Senior Account Executive

  • Aug 2008 - Apr 2011

  - PR Strategy for Norton, Opera, Navteq, Nokia, Citrix, and more. - Support on the development of brand strategy. - Strategic Consulting, including business plan & sales strategy development. - Media Relations - Event management - PR Strategy for Norton, Opera, Navteq, Nokia, Citrix, and more. - Support on the development of brand strategy. - Strategic Consulting, including business plan & sales strategy development. - Media Relations - Event management



NFL Mexico

• Marketing Coordinator

  • Aug 2006 - Aug 2007

  - Prospect of potential clients - National sales promotion activities - MNF/Cinemex project leadership - Coordination for Super Bowl Fiesta event - Prospect of potential clients - National sales promotion activities - MNF/Cinemex project leadership - Coordination for Super Bowl Fiesta event