Donna Kowalewski
Environmental Communications Specialist at Vermont Law and Graduate School- Claim this Profile
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Bio
Sarah K. Nathan, Ph.D.
Donna has been a valuable member of Bay Path's enrollment marketing team at a time when the University has experienced tremendous growth. Managing the unique marketing needs for 20+ graduate programs - in addition to the traditional residential undergraduate college - certainly requires excellent organizational skills and attention to detail. In this fast paced and demanding environment, Donna works to assure brand consistency, oversees marketing efforts valued at $2,000,000 each year, and has developed new and up-dated over 100 unique pieces of collateral material. Donna understands the complexities of an integrated marketing program and has also overseen the development and execution of radio pieces, print ads, and digital video content. I am delighted to recommend Donna!
Sarah K. Nathan, Ph.D.
Donna has been a valuable member of Bay Path's enrollment marketing team at a time when the University has experienced tremendous growth. Managing the unique marketing needs for 20+ graduate programs - in addition to the traditional residential undergraduate college - certainly requires excellent organizational skills and attention to detail. In this fast paced and demanding environment, Donna works to assure brand consistency, oversees marketing efforts valued at $2,000,000 each year, and has developed new and up-dated over 100 unique pieces of collateral material. Donna understands the complexities of an integrated marketing program and has also overseen the development and execution of radio pieces, print ads, and digital video content. I am delighted to recommend Donna!
Sarah K. Nathan, Ph.D.
Donna has been a valuable member of Bay Path's enrollment marketing team at a time when the University has experienced tremendous growth. Managing the unique marketing needs for 20+ graduate programs - in addition to the traditional residential undergraduate college - certainly requires excellent organizational skills and attention to detail. In this fast paced and demanding environment, Donna works to assure brand consistency, oversees marketing efforts valued at $2,000,000 each year, and has developed new and up-dated over 100 unique pieces of collateral material. Donna understands the complexities of an integrated marketing program and has also overseen the development and execution of radio pieces, print ads, and digital video content. I am delighted to recommend Donna!
Sarah K. Nathan, Ph.D.
Donna has been a valuable member of Bay Path's enrollment marketing team at a time when the University has experienced tremendous growth. Managing the unique marketing needs for 20+ graduate programs - in addition to the traditional residential undergraduate college - certainly requires excellent organizational skills and attention to detail. In this fast paced and demanding environment, Donna works to assure brand consistency, oversees marketing efforts valued at $2,000,000 each year, and has developed new and up-dated over 100 unique pieces of collateral material. Donna understands the complexities of an integrated marketing program and has also overseen the development and execution of radio pieces, print ads, and digital video content. I am delighted to recommend Donna!
Credentials
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Certification for Online Teaching
Bay Path UniversitySep, 2020- Oct, 2024
Experience
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Vermont Law and Graduate School
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United States
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Higher Education
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200 - 300 Employee
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Environmental Communications Specialist
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Sep 2022 - Present
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Elms College
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United States
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Higher Education
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200 - 300 Employee
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Multimedia Writer
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Sep 2021 - Sep 2022
Promote a strong brand through consistent messaging as collateral copywriter, biannual magazine editor, website content writer for best SEO, speechwriter, and video script writer. Promote a strong brand through consistent messaging as collateral copywriter, biannual magazine editor, website content writer for best SEO, speechwriter, and video script writer.
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Bay Path University
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United States
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Higher Education
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400 - 500 Employee
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Enrollment Marketing Project Manager & Media Specialist
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Jun 2014 - Sep 2021
Assured branding integrity and managed the creative direction and all the production process points for enrollment marketing including working with numerous internal and external vendors. In addition, I maintained a number of budgets totaling over $4 million.
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Marketing Production Coordinator
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Jan 2011 - Jun 2014
Responsible for maintaining fluid and comprehensive communication flow that promotes brand awareness through the web, print, and video; from start to finish, including budget estimates to on-budget completion.
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Independent Producer
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1990 - 2009
Specialized in videos for educational and non-profit institutions such as the Printing House for the Blind, The Deaf Community Center, and Jefferson County Public Schools. Specialized in videos for educational and non-profit institutions such as the Printing House for the Blind, The Deaf Community Center, and Jefferson County Public Schools.
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Associate
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2003 - 2006
Responsible for maintaining websites, vendor relations, and photoshop work for ads. Responsible for maintaining websites, vendor relations, and photoshop work for ads.
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Louisville Science Center
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Multimedia Coordinator
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1991 - 1998
In charge of computer interactive exhibits, multimedia exhibits, graphics, photo acquisition and telelinking theatre as part of a four person team to develop and construct 5.5 million dollar "World We Create" exhibit with design company, Ralph Applebaum & Associates. In charge of computer interactive exhibits, multimedia exhibits, graphics, photo acquisition and telelinking theatre as part of a four person team to develop and construct 5.5 million dollar "World We Create" exhibit with design company, Ralph Applebaum & Associates.
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Audio/Video Technician and Editor
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1988 - 1991
Complete production skills from Editor and Sound Technician to Video & Camera assist. Complete production skills from Editor and Sound Technician to Video & Camera assist.
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Education
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2014 - 2017
Bay Path University
Master of Fine Arts (MFA), Creative Nonfiction -
1986 - 1988
Southern Illinois University, Carbondale
BA, Mass Communications and Media Arts/Film
Community
