Senior Marketing Coordinator

• Aug 2022 - Present

Marketing & Bids Coordinator

• Mar 2021 - Aug 2022

Digital Marketing Assistant

• Nov 2019 - Mar 2021

Working alongside the Senior Partners and Client Services Manager, I was the sole marketing personnel for the three Scottish Haines Watts offices. Main responsibilities currently include; DIGITAL CHANNEL MANAGEMENT - Planning and executing the marketing strategy across all digital channels with a goal to increase brand recognition and brand strength in Scotland. - Aligning business goals with marketing outputs - Measuring the outcome of strategic moves through analytics, such as Google Analytics. - SEO management and website content creation. SOCIAL MEDIA - Manage both the Twitter and LinkedIn pages for Haines Watts Scotland - Creating and executing content strategy across both channels - Coaching staff on improving their presence online and utilising their profiles as brand extensions. INTERNAL COMMUNICATIONS - Creation of a monthly staff newsletter across all three offices - Running of charity and social events in the office.

Resourcer

• May 2019 - Nov 2019

I provided varied support to the marketing manager, recruitment team and administration during my time in this role. Key projects included: WEBSITE REDESIGN - Assess shortcomings of the organisation's website in terms of strategic goals. - Develop a strategic improvement plan to improve website traffic and benefit of the website as a support tool for sales staff. - Execute changes and record results. DATABASE OPTIMISATION - Assessment of the data issues within the database - included duplicate candidate profiles. - Planned and executed update strategy - removing over 400 duplicate profiles. - Introduction of a future prevention plan for employees. EMAIL CAMPAIGNS - Introduction of several email campaigns to improve efficiency in-house - Email campaign content creation. - Measurement of effectiveness by recording candidate's actions before and after the change.

Customer Digital Intern

• Jun 2018 - Aug 2018

At Standard Life Aberdeen, I spent 10 weeks as a summer intern within the Customer Digital team. My main goal during my time there was to analyse the current secure website and its' contact features, internally and externally, and suggest improvements that could be made. Main projects included; EXTERNAL AND INTERNAL ANALYSES - Carried out analysis of competitors and wider external environment's online service proposition. - Analysed customer-facing staff members' perception to the effectiveness of various elements of the current service proposition. - Gathered views from proposition architects within my team on their views and compared. - Gathering views from the front-line staff uncovered issues that were not considered by members of the customer digital team. CHANGE MANAGEMENT - Coordinated key stakeholders in the delivery of a new change to the online service proposition. - Worked on the project from its conception/planning to the execution of a trial period before being rolled out across the organisation. USER EXPERIENCE/WEBSITE EFFICIENCY - Using data, I identified areas of the secure website that needed updating to ensure positive user experience and internal efficiency by preventing unnecessary customer service calls. - With updates in placed, I measured and recorded the effectiveness of the changes using Google Analytics.

Home Sales Consultant

• Feb 2016 - Jun 2018

During my time at university I worked within a Next retail store. Duties and responsibilities included; providing service to customers wishing to inquire or order furniture within the store, operating the till, ordering furniture and processing finance applications on behalf of the customer. During my time at university I worked within a Next retail store. Duties and responsibilities included; providing service to customers wishing to inquire or order furniture within the store, operating the till, ordering furniture and processing finance applications on behalf of the customer.