Rick Reddell

VP, Strategic Accounts West and Emerging Technologies at Denali Advanced Integration
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

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5.0

/5.0
/ Based on 2 ratings
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Jas Sood

Rick is a strong sales leader with a sincere business ethic. He able to drive accountability to the sales rep level while also strategically growing the business . Rick is reliable , trust worthy and an asset to any organization!

Jeremiah Jenson

Rick is an outstanding sales leader who embodies all the elements of customer focus, leadership, and partnership that any company would want. He is a strong leader who is determined to satisfy his customers and deliver results. Rick would make a strong addition to any leadership team.

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Credentials

  • AWS Certified Cloud Practitioner
    Amazon Web Services (AWS)
    Aug, 2019
    - Nov, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 400 - 500 Employee
    • VP, Strategic Accounts West and Emerging Technologies
      • Feb 2023 - Present

      -Promotes Denali’s customer-first approach to support customer satisfaction and strategic account growth -Leads strategy, development, and execution for Western US Sales team members -Accelerates customer time-to-value for emerging technologies through close collaboration with executive stakeholders -Promotes Denali’s customer-first approach to support customer satisfaction and strategic account growth -Leads strategy, development, and execution for Western US Sales team members -Accelerates customer time-to-value for emerging technologies through close collaboration with executive stakeholders

    • Member Of The Board Of Advisors
      • May 2018 - Present

  • Self-employed
    • United States
    • Chief Family Officer (CFO) - Sabbatical
      • Sep 2022 - Feb 2023

      I'm excited to start my new job as Chief Family Officer (CFO)! I’m taking some post-pandemic time off to focus on family, friends, travel, and health. As much as I love the roles I’ve had and the people I’ve been fortunate enough to meet, I’m equally as excited for this next epic phase of life! I'm excited to start my new job as Chief Family Officer (CFO)! I’m taking some post-pandemic time off to focus on family, friends, travel, and health. As much as I love the roles I’ve had and the people I’ve been fortunate enough to meet, I’m equally as excited for this next epic phase of life!

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • ISV Partnership Executive
      • Jul 2019 - Sep 2022

      Responsible for working with top ISV partners to guide their cloud journey and accelerate growth. Helps ISVs adopt new cloud services that differentiate their solutions and improve outcomes for their customers. Responsible for working with top ISV partners to guide their cloud journey and accelerate growth. Helps ISVs adopt new cloud services that differentiate their solutions and improve outcomes for their customers.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Partnership Executive, ISV Strategic Accounts
      • May 2018 - Jul 2019

      Develop go to market partnerships within Oracle's Top ISV Strategic Accounts to embed, bundle, host and distribute software, hardware and related services. Drive significant growth together, leveraging technology and application synergies. Collaborate with partners to deliver new SaaS, Cloud, Hybrid and on-premise solutions for GDPR, Internet Security, IoT, Financial Services, Big Data, Machine Learning, Predictive Analytics, and Information Management. Develop go to market partnerships within Oracle's Top ISV Strategic Accounts to embed, bundle, host and distribute software, hardware and related services. Drive significant growth together, leveraging technology and application synergies. Collaborate with partners to deliver new SaaS, Cloud, Hybrid and on-premise solutions for GDPR, Internet Security, IoT, Financial Services, Big Data, Machine Learning, Predictive Analytics, and Information Management.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • West Region Vice President, Servers and Commercial Accounts
      • Apr 2014 - May 2018

      Executive business leader responsible for leading two discrete sales organizations, one focused on compute sales and the other focused on overall account management. The compute team is chartered with sales of server solutions including rack, tower, blade, converged, hyper-converged, analytics appliances, and mission-critical platforms. The enterprise account management team is responsible for establishing and extending executive relationships with the 220 top commercial customers in the Western US and leveraging those business relationships to drive sales of the entire company portfolio of infrastructure, software, and services. • Maximized shareholder value by exceeding sales goals, resulting in $1.7 billion of revenue and $227 million of annual margin. • Outperformed market growth by 3x to deliver significant and profitable results. • Personally and successfully negotiated numerous opportunities greater than $10 million in size. • Designed, built, and led a new organization focused on sales growth of Western US commercial customers. • Implemented best-in-class pipeline and opportunity management to drive large-scale execution and forecast governance. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • West Region Director, HP Networking
      • Nov 2012 - Apr 2014

      Responsible for leading sales of datacenter, branch, and edge networking solutions. • Successfully grew market share against key competitors Cisco, Arista, and Brocade through differentiated business value.• Transformed an underperforming sales team to one that exceeded revenue and margin goals for 5 consecutive quarters and delivered growth in all segments.• Stabilized high attrition and created a culture of winning and growth.• Developed future sales leaders through mentorship and coaching.• Implemented new sales cadence/methodology for accurate forecasting and predictable results. Show less

    • West Region Director, Business Critical Systems
      • Jun 2011 - Nov 2012

      Responsible for leading sales of mission-critical server solutions, including large-scale database, ERP, and financial systems. • Led sales of HP Business Critical Systems to Global, Commercial, and Government customers.• Responsible for execution of $100 million in annual revenue and $45 million in associated margin.Managed team of 40+ Managers, Specialists, and Architects through 3 District Managers and 1 Pre-Sales Manager. Reported to GM of Americas Sales.

    • United States
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Vice President, IBM Sales
      • May 2010 - Jun 2011

      Recruited to establish and grow a new business unit to diversify and add accretive revenue and margin streams. • Grew revenues from zero to $10 million in the first year. • Responsible for all aspects of business unit sales execution, growth, and business transformation. Built and led a team of 20 Account Executives, Specialists, and Architects. Reported to Owner and CEO. Recruited to establish and grow a new business unit to diversify and add accretive revenue and margin streams. • Grew revenues from zero to $10 million in the first year. • Responsible for all aspects of business unit sales execution, growth, and business transformation. Built and led a team of 20 Account Executives, Specialists, and Architects. Reported to Owner and CEO.

    • United States
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Director of Sales
      • Apr 2006 - May 2010

      Responsible for management of Account Executives, growth of gross margin, and leverage of relationships with top technology partners including IBM, Cisco, and VMware. • Led a team of Account Executives, focused on multi-vendor solution sales. Delivered targeted solutions to new and existing customers. • Accepted the first West Coast Director of Sales position for Mainline and grew the territory from $42M to $57M, requiring a subsequent split into two teams in 2008. Managed team of 22 Account Executives. Reported to SVP of Sales. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Server and Storage Sales Manager
      • Dec 2004 - Apr 2006

      Responsible for sales of IBM server solutions and associated storage offerings. • Directly responsible for over $265 million in server and storage solution sales.• Led top-performing business unit in North America.Managed a team of 11 Specialists, focusing on sales of Intel-based server solutions. Worked extensively with IBM business partners, Systems Integrators, and ISVs to deliver targeted solutions to enterprise customers. Reported to Sr. Director of Sales.

    • Chief of Staff/Business Operations Manager – Systems Group
      • Nov 2003 - Dec 2004

      Responsible for managing all aspects of Sales Operations and Sales Execution for a 400-person, $2.4 billion sales organization.• Implemented and streamlined processes for forecasting, executive communications, expense control, marketing, employee appreciation, pipeline management, and revenue recognition.• Developed and implemented new procedures to simplify forecasting/reporting to maximize efficiency and revenue attainment. • Served as primary business advisor to Regional Vice President of Server and Storage Sales.• In an emergency capacity, simultaneously provided sales leadership to a team of cross-brand Server Sales Specialists in 4Q 2004, leading them to their best performance of the year: $102 Million or 117% of goal.Managed team of 6 Business Unit Managers. Reported to West VP of Sales. Show less

    • Technical Sales Manager/Channel Sales Manager
      • Dec 1998 - Nov 2003

      Built, matured, and led top technical sales talent in support of business growth. • Established a highly-technical systems engineering team to support Intel-based server solutions for a wide variety of customers including Fortune 500 corporations and Internet-based startups. • Effectively managed a $2.5 million expense budget.• Served as national focal point for team productivity and efficiency.Managed a team of 18 Systems Engineers supporting 11 states and a $134 million sales quota. Reported to VP of Technical Sales. Show less

    • Western Marketplace Lead Systems Sales Engineer
      • Jul 1996 - Dec 1998

      Responsible for architecting and differentiating IBM server solutions, supporting 3 Sales Specialists and 10+ Client Managers.• Designed Intel-based server solutions for Fortune 500 customers using IBM hardware and industry-standard software offerings. • Developed and conducted strategic training and education of 160 Systems Engineers nationwide.• Influenced product direction through active participation in advisory committees.• Responsible for technical recruiting and mentoring of new team members. Show less

    • United States
    • Utilities
    • 700 & Above Employee
    • Measurement Applications Engineer/Technical Specialist
      • Jun 1989 - Jul 1996

      Supported Measurement Engineering division projects to drive revenue, minimize costs, and comply with regulatory requirements. • Analyzed and advised on potential projects using cost/benefit analysis. • Performed large-scale statistical analysis using Mainframe and PC-based database tools. • Implemented networks and developed custom engineering applications to solve business problems. Individual contributor. Worked full-time during college and continued employment after graduation. Reported to Manager of Measurement Engineering. Show less

Education

  • California State Polytechnic University-Pomona
    BS in Business Administration, Computer Information Systems

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