Brand Manager

• Jan 2023 - Present

Marketing Manager

• Mar 2021 - Sep 2022

Laybuy is an innovative, fully integrated payment platform designed with simplicity at its core. Laybuy’s mission is to revolutionise the way customers spend across all sectors of the market and provide a solution that is tailored to both customers and merchants needs. Managed PR agency. Launched Master Your Money with celebrity Laura Whitmore and influencer Ellie-Austin Williams which delivered 182m OTS coverage for our brand and educational financial wellbeing campaign. Social, Digital and Performance management. Segmenting target audience, active and look-a-likes. Led strategy and creative direction for Laybuy's first national Out Of Home campaign with QR code functionality. Led for sports marketing activations with Manchester City and Manchester United. Delivering on seasonal contractual obligations and leveraging sponsorship deal, implementing activations and maintaining partnership relationships. Show less

Senior Marketing Manager / Brand Manager / Project Manager

• Sep 2019 - Dec 2020

Freelance marketing manager, supporting brands with marketing communications, vision and mission development, identification of target audiences and strategies to grow and increase brand awareness. Freelance marketing manager, supporting brands with marketing communications, vision and mission development, identification of target audiences and strategies to grow and increase brand awareness.

Commercial Marketing Manager

• Dec 2019 - May 2020

Briefed the new digital product launch, crafted a go-to-market strategy, and commissioned a new website. Influenced senior stakeholders by hosting roundtable reviews for the development, creation and completion of brand vision and mission, tone of voice and visual guidelines. Support the overall marketing of ITV’s family of channels and programmes to commercial customers including media agencies, advertisers and creative agencies. Worked closely with other ITV departments including Events, Research and Creative to produce key marketing collaterals. Engage external teams with briefs, and manage delivery of project objectives. Show less

Global Wholesale Marketing Manager - Footwear

• Jun 2018 - Sep 2019

Partnered with Product Director and CEO to adapt the global Lacoste marketing footwear strategy for global wholesale, Delivered 13%+ growth season on season. Collaborated with global marketing to fully develop, create and distribute the GTM strategy for UK and global wholesale. Managed and lead the marketing coordinator towards promotions and personal development growth. Managed the delivery of seasonal catalogue online and the distribution of copies globally. Drove organisational change, improved efficiencies and reduced business expenses by implementing the first fully digital seasonal catalogue. Including bespoke 3D video and product cards. Show less

Marketing Manager EMEA – Keds & Sperry at Wolverine World Wide

• Jun 2014 - May 2018

Managed EMEA marketing strategy and Omni-channel 360 implementation for 20+ partners across 30+ countries. Led the rollout of global marketing plans for the UK owned market. Managed 10+ local collaboration. Introductions, negotiations, and all 360 GTM strategy plans including, social media, POS/assets, press trips/packs, product cards, product shoots, sell in assets and influencer management. Managed a regional marketing budget and the return on investment against KPI's. International travel, market assessment reviews and local sales meetings. Building strong key stakeholder relationships. Show less

INT Visual Operations Co-ordinator - Miss Selfridge, Evans and Wallis

• Jan 2013 - May 2014

International Operational Assistant

• Jun 2012 - Dec 2012

Assistant Manager - Joules Wimbledon

• Jan 2012 - May 2012

Concession Manager

• Dec 2010 - Dec 2011

Sales Assiatant

• Jun 2005 - Sep 2010