Senior Marketing Manager

• Jan 2023 - Present

Marketing Manager

• Jun 2018 - Jan 2023

Hinge is a leading branding and marketing firm that specializes in the professional services. We regularly publish ground-breaking, original research that explores the marketing characteristics of high growth firms. Using this information, we help firms refocus, re-brand, launch new services, expand into new markets, and take their game to a higher level.At Hinge, I am the primary project manager responsible for the development of all the materials needed for the Hinge’s robust content marketing strategy, including the creation or redevelopment of premium pieces of content, the publication of the original research studies, the production of new e-courses, the writing of new case stories, the maintenance of our business development tools, and the updating of Hinge’s corporate website. I host and producer of all Hinge webinars (2-3 per month). Moreover, I operate as a key client-facing resource with the responsibilities of sharing insights with our clients regarding our research findings and providing advisory on topics ranging from SEO to a B2B content marketing strategy. I also specialize in conducting comprehensive website audits.

Marketing and Communications Coordinator

• Jun 2015 - Jun 2018

Developed and successfully implemented the organization’s first marketing and communication plan. Acted as the curator of all new marketing materials, press releases, social media activity, and website updates. Led all marketing team meetings and ensured that our efforts integrated within the larger strategic plan of the organization. Member of the Senior Leadership Team.• Led initiative to overhaul Brain Injury Services’ website (www.braininjurysvcs.org) which resulted in a dramatic increases of online donations, volunteer inquires, and messages• Consolidated five different communication platforms into one centralized client relationship management system, saving money and integrating communication and fundraising efforts• Transitioned the organization from communicating four times a year through a direct mail newsletter to at least four times a month through email marketing, web articles, and social media campaigns• Increased revenue from year-end appeal by 18.1% vs. last 5-year average• Increased size of social media audience by ~185%. Increased size of email marketing audience by ~16% • Planned our annual charity golf tournament in the absence of an event coordinator; netting ~$50,000 (~19.7% increase from last 5-year average)• Saved the organization thousands of dollars a year on travel expenses by integrating video conference technology

Transition Specialist

• Mar 2013 - May 2015

Guided survivors of brain injury and stroke toward their goal of obtaining meaningful and productive volunteer positions in the community. Utilized job coaching techniques with clients who were struggling to fulfill their volunteer duties. Ensured that all volunteer placements were a win/win for the clients and the volunteer sites.• Responsible for a caseload of ~40 clients within the Volunteer Placement Program• Cultivated relationships with over 100 community agencies who utilized volunteers• Created a new marketing/communications channel for the department; Wrote dozens of articles and stories for the agency to use in their outreach to community partners• Spoke multiple times before Virginia State legislature on behalf of Brain Injury Services; Advocated for brain injury survivors and the financial needs of our organization

Substitute Teacher

• Sep 2012 - Mar 2013

Instructed secondary school students in accordance with their teacher’s directions. Demonstrated flexibility and composure in the absence of lesson plans. Utilized interpersonal skills and various teaching techniques to ensure students finished their work. Instructed secondary school students in accordance with their teacher’s directions. Demonstrated flexibility and composure in the absence of lesson plans. Utilized interpersonal skills and various teaching techniques to ensure students finished their work.