Inés Martínez de Puig

Digital Strategist & Account Manager at weincontro agency
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Contact Information
us****@****om
(386) 825-5501
Location
Sant Cugat del Vallès, Catalonia, Spain, ES

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategist & Account Manager
      • May 2022 - Present

      DIGITAL STRATEGIST 📌 Identify key digital marketing opportunities for clients based on data analysis and market trends. 📌 Develop comprehensive digital marketing strategies that align with client objectives and target audiences. 📌 Oversee implementation of digital marketing strategies, including SEO, SEM, SMM, and email marketing. 📌 Stay updated on the latest digital marketing trends and technology to ensure the agency's strategies remain innovative and effective. ACCOUNT & PROJECT MANAGER 📌 Build and maintain strong, long-lasting relationships with clients. 📌 Act as the main point of contact for clients for all account management matters. 📌 Ensure the timely and successful delivery of solutions according to client needs and objectives. 📌 Regularly report to management team on account status and growth opportunities. 📌 Lead project planning sessions and coordinate staff and internal resources. 📌 Manage project progress and adapt work as required. 📌 Collaborate with multidisciplinary teams to deliver comprehensive solutions for clients from various industries. 📌 Ensure all projects align with the aesthetic values of weincontro and its clients. Show less

    • Retail
    • 1 - 100 Employee
    • E-commerce Assistant
      • Sep 2021 - Mar 2022

      📌 Online store management: overseeing day-to-day operations, product listing, content management, pricing, inventory, and order fulfillment. 📌 Sales and revenue optimization: developing strategies for increased sales and maximizing revenue, including pricing, promotions, and upselling/cross-selling. 📌 Digital marketing: planning and executing campaigns for driving traffic, SEO, PPC advertising, email marketing, social media, and affiliate marketing. 📌 Customer experience and support: ensuring a positive online experience, managing reviews, handling inquiries, and resolving complaints. 📌 Analytics and reporting: monitoring KPIs, analyzing data, and making data-driven decisions for marketing, website performance, and sales. 📌 E-commerce platform management: selecting, managing, and staying updated on the platform used for the online store. 📌 Conversion rate optimization (CRO): analyzing user behavior, A/B testing, and improving the customer journey for better conversion rates. 📌 Mobile commerce: optimizing the mobile shopping experience through responsive design, mobile apps, and mobile-specific marketing. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing & Communication Assistant
      • Oct 2019 - Mar 2020

      📌 Develop, set and implement social media and communication campaigns to align with marketing strategies. 📌 Provide engaging text, image, and video content for all social media and professional accounts. 📌 Monitor, track, and report on feedback and online reviews. 📌 Coordinate with Marketing, PR, and Communications teams to ensure brand consistency. 📌 Stay up-to-date with digital technology trends and potential applications for the community. 📌 Build relationships with customers, industry professionals, and influencers. Show less

    • Spain
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communication Assistant
      • Sep 2018 - May 2019

    • Insurance
    • 700 & Above Employee
    • Auxiliar administrativo comercial
      • Jul 2017 - Oct 2017

Education

  • EAE Business School
    Máster, Marketing Digital y Comercio Electrónico
    2020 - 2022
  • Universitat de Barcelona
    Grado, Comunicación e Industrias Culturales
    2015 - 2019
  • Jesuitas Sant Ignasi - Sarrià
    Bachillerato, Humanidades/Estudios humanísticos
    2013 - 2015

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