Experience

Generations Recruitment

• Belgium
• Staffing and Recruiting
• 1 - 100 Employee

• Recruitment Consultant

  • May 2022 - Present



LIGANOVA

• Germany
• Advertising Services
• 100 - 200 Employee

• Senior Project Manager

  • Oct 2017 - May 2022



de Bijenkorf

• Netherlands
• Retail
• 700 & Above Employee

• Beauty Buyer and Category Manager

  • Feb 2017 - Sep 2017



Lagardère Travel Retail

• France
• Retail
• 700 & Above Employee

• Trade Marketing Manager Travel Retail

  • Jul 2012 - Dec 2016

  2015: €650M turnover,80 shops BuY PARIS DUTY FREE.Categories: Perfume & Cosmetics, Wine & Spirits, Fine Food & Confectionary. In charge of the commercial strategy of the 80 shops.Management of fulltime intern1- RETAILTAINMENT CAMPAIGNS – Annual campaigns turnover in 2015: +35% vs. 2014-Plan annual events, themed by categories and nationalities (20 events/year: Christmas, Wine Festival, Chinese New Year...): product offering tailored to each nationality/type of shops and turnover target, along with the Purchasing, Operations and Brands divisions. Results analysis.-Develop POS communication for commercial value (average basket, stop ratio)-Manage requests for proposals (Retail and Trade Marketing Agency): Brief, Analysis, Selection2- SALES DEVELOPMENT – Promotion and shopping experience-Define the retail brand’s price promotion strategy (annual promo plan, monitoring, analysis and reporting)-Construct the retail brand’s activations and services to increase the stop ratio and customer experience (contest, Christmas choir, engraving...)-Set up partnerships – From partner identification to operational implementation: Marie Claire (Making of a mini-magazine - 80,000 copies), Chef Eric Frechon (Gastronomy experts training)3-BRANDS AND CATEGORY MANAGEMENT– L’Oréal, Estee Lauder, Dior, Chanel, Moët Hennessy, Diageo, Nestlé, Mondelez, Mars-Drive Monthly Business reviews and implementation of new business and trends opportunities (dermocosmetics, haircare, bakery with French fine food brands…)-Create customized brand events through launches and highlights – Incremental turnover +30%4- CUSTOMER SERVICE “WELCOMERS” PROJECT– Theatrical animation for passengers -Head of project for the implementation of "Welcomers" : Hiring comedian profiles, defining animation concept, writing scripts, coaching and training on field with an Anglo-Saxon agency, HR and Operations cooperation Show less

• Retail Store Concept and Design Coordinator Junior

  • Jan 2012 - Jul 2012

  New retail concept store for BuY PARIS DUTY FREE Store (design, project management of shop in shop)Opening of 4 flagships (New brand concept: Terminal 2E (2200m²), 2AC (1200m²) and 2F) -Defined the brand identity and positioning, worked with architectural agencies(requirements specifications, setup)-Translated into architectural design, visual identity development and optimization of customer path



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Brand Category Manager

  • Mar 2010 - Nov 2010

  Assisting the KAM of Laundry and Home Care Department for Systeme U and Cora (French Supermarkets) -Analyzed of commercial indicators (Nielsen,Kantar) -Assortments and merchandising recommendations -Negotiations with clients Assisting the KAM of Laundry and Home Care Department for Systeme U and Cora (French Supermarkets) -Analyzed of commercial indicators (Nielsen,Kantar) -Assortments and merchandising recommendations -Negotiations with clients