Experience

BABOCHKA

• Russian Federation
• Retail
• 1 - 100 Employee

• Business Manager

  • 2021 - Present

  St Petersburg, St Petersburg City, Russia • Strategic contact to key partners with a focus on regional expansion and growth of assortment and brand portfolios; • Conduct in-depth marketplace landscape and gap analysis, identify and implement business effectiveness solutions; • Execute on project implementation and development: break-even point achievement, annual growth to 400%, increase number of partners up to 60 and more than 150 brands; • Ensure cohesive partnership across functions (Retail, eCommerce, Marketing… Show more • Strategic contact to key partners with a focus on regional expansion and growth of assortment and brand portfolios; • Conduct in-depth marketplace landscape and gap analysis, identify and implement business effectiveness solutions; • Execute on project implementation and development: break-even point achievement, annual growth to 400%, increase number of partners up to 60 and more than 150 brands; • Ensure cohesive partnership across functions (Retail, eCommerce, Marketing, Finance, Logistic department) to deliver business results; • Develop presentations of strategic plans for company CEO and Owners.

• Head Of Marketing Department

  • Feb 2020 - May 2021

  St Petersburg, St Petersburg City, Russia • Managed thorough competitor analysis, marketing calendar and campaigns planning; • Planned and owned the Marketing Budget to control department financial effectiveness, enhanced annual planning process; • Developed tactical plan to close gaps and achieve KPI’s, sales plans and ROI; • Opened 8 monobrand luxury stores and corners (Loro Piana, Brioni, Valentino, Ermenegildo Zegna, POP-up Louis Vuitton etc.) following the brand’s Global guidelines; • Controlled the luxury… Show more • Managed thorough competitor analysis, marketing calendar and campaigns planning; • Planned and owned the Marketing Budget to control department financial effectiveness, enhanced annual planning process; • Developed tactical plan to close gaps and achieve KPI’s, sales plans and ROI; • Opened 8 monobrand luxury stores and corners (Loro Piana, Brioni, Valentino, Ermenegildo Zegna, POP-up Louis Vuitton etc.) following the brand’s Global guidelines; • Controlled the luxury brand’s local budgets for seasonal campaigns and activities.

• Head Of Ecommerce

  • Jun 2015 - Feb 2020

  St Petersburg, St Petersburg City, Russia • Run eCOMMERCE project to add omnichannel client journey and evaluate the luxury retail experience; • Led the project from initiation to completion to deliver SOB up to 5%; • Established frameworks and analytic capabilities for tracking sales performance; • Delivered region and client-segment analysis to identify pockets of opportunities to grow sales; • Break-even point achievement.

• Project Manager

  • Jun 2012 - Jun 2015

  St Petersburg, St Petersburg City, Russia • Built the department of 10 members to deliver projects to achieve business goals and objectives; • Developed recommendations and optimized frameworks for smooth operation and collaboration of the team members; • Analyzed marketing activities including competitors to bring direct sales.

• Marketing Manager

  • Jun 2010 - Jun 2012

  San Pietroburgo, Federazione russa • Organized events on local and regional level, assisted in opening of luxury stores and corners (Brioni, Valentino, Lanvin, Fendi, Ermenegildo Zegna, Berluti etc.); • Rolled out promotion campaigns and created content for commercial partners and social medias.