Rui Alexandre Ferreira

Marketing And Public Relations Specialist at Porsche Ibérica, S.A.
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Contact Information
us****@****om
(386) 825-5501
Location
Lisbon Metropolitan Area, PT
Skills

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Experience

  • PORSCHE IBÉRICA, S.A.
    • Spain
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing And Public Relations Specialist
      • 2005 - Present

      » Relationship Marketing: - Definition, implementation and follow-up of RM Campaigns according to Loyalty and Acquisition strategies, using events, mailings and e-mailings - Development of partnerships and co-brandings - Advertising and media planning - Internet content management » Public Relations: - Media contacts - Elaboration and/or translation of press-releases - Support to press launches » Customer Database Management: - Customer targeting and insight - Implementation and control of Data Quality processes » Coordination of translation and revision of catalogues and other communication material Show less

  • Mercedes-Benz Portugal, S.A.
    • CRM/RM Manager
      • 1999 - 2005

Education

  • Universidade Autónoma de Lisboa
    Licenciatura, Communication, Advertising, Public Relations, Media
    1993 - 1997

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