Laura Stoll

Strategy Director at Ogilvy PR ANZ
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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5.0

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Hugh Pile

Laura is diligent, focused, and hard-working, and this is combined with a strong strategic edge. In addition, her passion and personable style make her a real pleasure to work with.

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Credentials

  • Advanced Design Thinking
    IDEO U
    Nov, 2021
    - Nov, 2024
  • Foundations in Design Thinking
    IDEO U
    Aug, 2021
    - Nov, 2024
  • Digital Performance Certificate
    IPA (Institute of Practitioners in Advertising)
    Sep, 2020
    - Nov, 2024
  • IPA Eff Test
    IPA (Institute of Practitioners in Advertising)
    Dec, 2018
    - Nov, 2024

Experience

  • Ogilvy PR ANZ
    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Strategy Director
      • May 2023 - Present

    • Senior Strategic Planner
      • Apr 2021 - May 2023

    • Strategy and Planning Manager
      • Feb 2017 - Mar 2021

  • Ogilvy
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Brand Planner
      • Dec 2013 - Jan 2017

      New business and key account strategic planning, experienced in consulting clients to define clear business problems, developing creative platforms and brand propositions based on powerful culturally relevant insight, orchestrating integration across the customer journey and channel palette, defining clear metrics of success to prove the effectiveness of our work. Clients include AB InBev, Diageo, Visa, BP Castrol, Kimberly Clark, Unilever and other local companies across industries.

    • Account Manager
      • May 2012 - Dec 2013

      Key Account Manager for retainer clients Diageo and BP Castrol, planning and executing a range of campaigns including the launch of Johnnie Walker Blue Label and Castrol global sponsorship of the English Premier League.Country representative for Knowledge Management - frequently connect with regional planning teams to provide them, as well as local teams, with support on new and existing client business, learning about planning tools and services, case study and credential development... and more. Show less

  • PurpleAsia
    • Vietnam
    • Design Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2012 - May 2012

      Daily client liaison for retainer client Savills, and strategic branding consultant on new biz for TRG, AppleTree and TetraPak. Daily client liaison for retainer client Savills, and strategic branding consultant on new biz for TRG, AppleTree and TetraPak.

  • AsiaLIFE Magazine
    • Ho Chi Minh City, Vietnam
    • Listings Editor
      • Oct 2009 - Dec 2009

      As Listing's Editor for a top expat magazine, I got my first taste of market research across industries and writing compelling content. As Listing's Editor for a top expat magazine, I got my first taste of market research across industries and writing compelling content.

  • Gleneagles
    • Hospitality
    • 400 - 500 Employee
    • Hospitality
      • Dec 2008 - Jan 2009

      Luxury 5 star golf and spa Resort Hotel Role: hospitality fine-dining and special functions, staff training. Luxury 5 star golf and spa Resort Hotel Role: hospitality fine-dining and special functions, staff training.

  • Ogilvy
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Intern
      • Jul 2008 - Sep 2008

      International Advertising, Marketing and Public Relations agency Role: market research, creating and pitching proposals for new business & existing clients Client: BP Castrol, Kotex, Lifebuoy International Advertising, Marketing and Public Relations agency Role: market research, creating and pitching proposals for new business & existing clients Client: BP Castrol, Kotex, Lifebuoy

  • Shoko/ Felini/ Sugar Club
    • Shoko Club, Felini Club, Barcelona, Spain
    • Promoter
      • Jun 2006 - Sep 2006

      Role: advertising, creative Role: advertising, creative

  • Furama Resort Hotel
    • Furama Resort, Danang, Vietnam
    • Health club manager / lifeguard
      • Jul 2005 - Sep 2005

      5- Star Resort Hotel Role: sales and marketing, recreation and water sports instructor, lifeguard of beach & 2 pools 5- Star Resort Hotel Role: sales and marketing, recreation and water sports instructor, lifeguard of beach & 2 pools

Education

  • Durham University
    Bachelor of Arts (BA), Human Sciences
    2006 - 2009

Community

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