Experience

Ferrari-Lund Real Estate

• Real Estate
• 100 - 200 Employee

• Marketing Director

  • May 2023 - Present

  - Strategy Development: Develop, implement, and manage the company’s marketing strategy to align with the overall business goals. - Brand Management: Enhance the company’s brand and its visibility in the marketplace through effective brand positioning and marketing campaigns. - Market Research: Analyze and understand market trends, customer behavior, and competitor activities to make data-informed decisions. - Campaign Planning and Execution: Oversee the planning, design, and execution of promotional and advertising campaigns, including digital marketing strategies. - Budget Management: Allocate, manage, and optimize the marketing budget to ensure efficient use of resources. - Team Leadership: Lead the marketing team, providing them with the guidance and resources they need to excel in their roles. - Partnerships and Collaborations: Foster relationships with key stakeholders, partners, and third-party vendors to enhance marketing efforts. - Content Development: Oversee the creation of marketing content, such as brochures, emails, social media posts, and blogs, ensuring it aligns with the company’s voice and mission. - Performance Tracking: Track and analyze the performance of marketing initiatives using KPIs to ensure they’re achieving the desired results, and make necessary adjustments. - Client Relationship Management: Develop strategies for customer retention and loyalty to maintain a high level of client satisfaction. Show less



Michael Seriosa

• Advertising Services

• Digital Marketing Company

  • Jan 2010 - Present

  - Conduct a digital marketing audit to my client's existing digital marketing efforts and identify areas for improvement. - Develop a comprehensive digital marketing strategy that outlines specific objectives, tactics, and measurable outcomes. - Optimize website content to ensure that it is easy to navigate, mobile-friendly, and optimized for both search engines and human readers. - Manage social media accounts, email marketing campaigns, and paid advertising campaigns to increase brand awareness, engagement, and conversions. - Monitor and analyze digital marketing metrics to evaluate the success of your digital marketing efforts and identify areas for improvement. Show less



Krch Realty

• Reno, Nevada, United States

• Digital Marketing Director

  • Apr 2020 - Mar 2023

  - Collaborated with the brokerage and realtors to develop customized marketing assets and strategies that effectively generated leads and increased client acquisition. - Created and delivered training materials to equip realtors with essential digital marketing skills for attracting and retaining clients. - Designed high-converting websites and landing pages for a variety of campaigns, prioritizing user experience and conversion optimization. - Developed and executed email marketing funnels and drip campaigns for diverse events and promotions, fostering audience engagement and communication. - Crafted compelling creatives and ad copy for various campaigns, while managing ad targeting, optimization, and scaling for maximum impact. - Implemented automated lead generation systems across multiple campaigns, improving efficiency and streamlining marketing processes. - Conducted marketing training sessions, workshops, webinars, and group training for brokers and realtors, promoting continuous learning and professional development. - Integrated marketing automation systems to enhance campaign management and streamline execution. - Developed and managed tracking and retargeting campaigns to boost conversion rates and overall marketing performance. - Devised and implemented organic SEO content strategies, driving increased search engine visibility and sustainable business growth. - Developed and executed comprehensive email marketing strategies for clients, leading to significant growth in subscriber lists, increased engagement, and improved campaign performance. - Implemented data-driven optimizations, A/B testing, and audience segmentation, resulting in tailored email content and higher conversion rates across various stages of the sales funnel. - Collaborated effectively with cross-functional teams to align email strategies with broader account objectives, while also supporting corresponding SMS campaigns for a cohesive, multi-channel marketing approach. Show less