Experience

Movement Voter Project

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Capacity Building Tech Strategist

  • Mar 2022 - Present



Tabletop Strategies

• Greater Los Angeles Area

• Founder and CEO

  • 2015 - Present



Vote Pro-Choice

• United States
• Political Organizations
• 1 - 100 Employee

• Director of Elections, Analytics, and Impact

  • Nov 2019 - Feb 2022

  Manage and directed #VOTEPROCHOICE's 2020 candidate application and endorsement process, where the company was able to endorse over 345 prochoice champions running for public office in 2020. Developed and ran #VOTEPROCHOICE's independent expenditure texting program including crafting budgets, campaign priorities, key targets and audiences, and messaging.

• Director of Digital and Brand Magic

  • Jan 2019 - Nov 2019

  Responsible for ensuring that 51 million voters receive the most progressive, prochoice voter guide in the country this November. Using data and political strategy to influence messaging, branding, and digital field communications to turn voters out to support candidates who support their values.

• Director of Digital Field

  • Aug 2016 - Nov 2019



Refined Bud

• Advertising Services

• Founder and CEO

  • Jan 2015 - Feb 2022

  Refined Bud is a Digital Marketing Firm that specializes in helping cannabis businesses and brands that share a forward thinking vision of the industry. Refined Bud is a Digital Marketing Firm that specializes in helping cannabis businesses and brands that share a forward thinking vision of the industry.



Women Grow

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Social Media Director

  • Apr 2016 - Apr 2017

  Women Grow was created to connect, educate, inspire and empower the next generation of cannabis industry leaders by creating programs, community and events for aspiring and current business executives.1 Founded in 2014 in Denver, Women Grow is a for-profit entity that serves as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a national scale. Women Grow was created to connect, educate, inspire and empower the next generation of cannabis industry leaders by creating programs, community and events for aspiring and current business executives.1 Founded in 2014 in Denver, Women Grow is a for-profit entity that serves as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a national scale.



Brave New Films

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Communications Director

  • Feb 2013 - Mar 2015



Equality California

• Political Organizations
• 1 - 100 Employee

• Director of Communications

  • 2015 - 2015



Democracy for America

• United States
• Political Organizations
• 1 - 100 Employee

• Communications Director

  • Apr 2012 - Nov 2012

  Successfully pitched organization principals to national media & news outlets that included The New York Times, USA Today, Rachel Maddow Show, & The Ed Show. Strengthened & fostered new relationships with national reporters, bloggers, producers, & local media. Increased exposure of organization in the media over 10%. Maintained & managed a communications budget of more than $390,000 & spearheaded a yearly vision for the department & organization that included increasing media exposure, principal recognition, persuasive branding, & a formidable online presence.Formulated a compelling communications strategy & online program for the 2012 election cycle that included; messaging for 12 congressional campaigns, significant growth in earned media for the organization & candidates, facilitation of internal messaging to staff, & a compelling progressive vision for the organization in the media.Produced the weeklong live video-stream in partnership with Netroots Nation at the 2012 Democratic National Convention, in Charlotte, NC to enhance the progressive movement’s messaging. Increased website traffic by 68% during this period. Supervised re-development of the organization’s website which included management of content creation, website design, & user navigation. Studied & implemented new website layout based on user navigation patterns & preferences. Integrated social media into the organization’s daily communication, membership, & branding efforts, which saw an immediate boost of traffic of 25% on Twitter & an additional 18% increase on Facebook. Expanded awareness & online brand identity that amplified the organization’s message on tumblr, pintrest, & reddit.Analyzed polling data & trends to proactively maintain progress & momentum for local & national candidates. Conducted analytical studies on issues like Medicare, to craft polling questions around these issues that capitalized increased media exposure. Show less

• Deputy Communications Director

  • Dec 2011 - Mar 2012



SEIU 1199

• Columbus, Ohio Area

• New Media Director

  • Aug 2011 - Dec 2011

  Pioneered & implemented a strategic online communications plan timed around promoting the repeal of State Senate Bill 5, a measure that would have restricted collective-bargaining rights in the state of Ohio. Successfully maximized an email campaign that built membership & online action for SEIU by growing their online contacts by 88%. Incorporated social media into daily communications to increase organizational branding & membership. These interactions rose considerably; a 364% increase on Twitter coupled with a 573% increase on Facebook. Responsible for website management & content creation. Produced successful online advertising, messaging, & ad buys that increased online engagement by 600%. Integrated a “Share Your Story” blog campaign that integrated local community members who were affected by Ohio State government economic policies to boost a stronger connection to those same policies. Drafted talking points that diffused complex economic concepts for SEIU spokespeople, field staff & researchers. Show less



Equality Maryland, Inc

• Political Organizations

• Communications Director

  • Dec 2010 - 2011

  Directed & implemented the three-month communications plan which was tied to the 90-day 2011 legislative session of the Maryland General Assembly. Successfully produced an email campaign that built membership & increased fundraising capacity for the organization growing their internal contact list by 88%. Integrated social media into daily communications to increase organizational branding awareness to its membership. These interactions considerably; a 364% increase on Twitter & a 46% increase on Facebook. Prepared & assisted successful testimony for EQMD’s same-sex marriage & gender identity committee hearings. Helped draft testimony on an individual basis for those who testified at various hearings. Planned & executed multiple press conferences around events that included legislative lobby days, committee hearings, & legislative votes. These efforts resulted in over 2,500 LGBT media hits & more than 1,000 hits from the mainstream wire services. Strengthened & created media contacts for Equality Maryland’s issue based campaigns that created over 3,000 press hits including a magazine cover story, 2 Washington Post editorials, 3 Baltimore Sun editorials, the Advocate’s 40 under 40, & Baltimore’s Top Ten under 30. Executed a fundraising campaign that increased quarterly funding by 15% & raised significant cash flow ($36k) from online communications. Show less



National Stonewall Democrats

• Writing and Editing

• Director of Communication & New Media Organizer

  • May 2010 - Dec 2010

  Developed & implemented the communications strategy, which focused on building organizational members, increasing fundraising, & expanding media presence by broadened media contacts. Successfully restructured a tiered email campaign that built membership & fundraising capacity for the organization by 55%. Incorporated social media into daily communications, which increased organizational branding & membership by 203%. Directly responsible for the organization’s messaging for major LGBT issues i.e.; Prop 8, Don’t Ask, Don’t Tell, & the 2010 midterm elections. Worked in collaboration with the Democratic National Committee, various Democratic congressional offices, & communication staff within the White House Office of Public Engagement in crafting LGBT issues messages, & talking points. Led the ElectEquality Program targeting LGBT donor funding for progressive pro-equality Democrats Raised in excess of $26,000 for 11 congressional candidates during a two-month period exclusively from small-dollar donors. Managed a group of 11 field staff deployed across the US. Created, edited, & published a monthly newsletter for NSD members & affiliates that drove site hits to the organizational website to increase by 14%. Show less



LAMBDA RISING BOOKSTORE

• Communications Director

  • Nov 2006 - Feb 2009

  Pioneered a frequent buyer program to increase repeat customers & build store loyalty among DC residents & tourists. Designed & published two ads weekly for local LGBT media, developed new marketing campaign to bring more first-time customers into the store through in-store events & promotions. Organized & Planned in-store events to enhance profit margins with a resulting increase of sales by +5%. Maintained store’s website & researched effective & low cost solutions to the store’s online needs. Targeted & enhanced the store’s website keywords that enhanced it’s location up 150% in all major search engines. Engaged with costumers through sales, special orders & enhanced the shopping experience by making it enjoyable for each customer. Established a presence on social media sites where each page had a weekly growth rate of 47%. Show less



Pederson Immigration Law Group, P.C.

• Marketing Director

  • Feb 2005 - Oct 2006

  During my time as the Marketing Director at Pederson Immigration Law Group, P.C., I worked tirelessly to develop a marketing campaign within a designated budget. I was able to promote and execute the most successful immigration conference series at the firm. My desire to achieve successful results allowed me to develop a strong interest in marketing strategies that are overlooked by organizations. My experience at the firm awarded me with the tools and confidence needed to manage successful campaigns with the aid of outstanding teams, creative thinking, and a positive attitude. Show less



Environment America

• United States
• Political Organizations
• 1 - 100 Employee

• Western State Campaign Fellow

  • Aug 2004 - Feb 2005