Google Adwords & PPC Specialist

• Jan 2023 - Present

Senior Digital Marketing Executive

• Mar 2021 - Dec 2022

• Creating and running campaigns for different businesses on Different platforms. • Running and Optimizing Google ads campaigns for Auto Parts Business in USA, generating form leads and phone call leads. • Doubled the number of leads in same Budget, hence improving ROI. • Handling budget of more than 30K USD monthly on all the campaigns (In house) for Auto Parts (US), Remote Developer (US), Bad Credit Car Loans (Canada) and IT Solutions (US) on Google, Facebook/Instagram and LinkedIn. • Ensured easy going of campaigns in every way be it marketing or technical. • Working on Google Analytics and Google Tag manager for data analysis and audience creation to target and retarget. • Running remarketing campaigns on Google and Facebook by reducing the cost of conversion. • Understanding the right Demographics, Interests & Behaviors and choosing the right campaign objective thereby giving the most relevant results. • Consistently working on improving the campaign by doing competition research, Keyword research & data analysis. Making beautiful ad copies which encourage customers to take actions. • Sharing details and reports with the management. Show less

Digital Marketing Specialist

• Sep 2019 - Jul 2022

• Creating and running Google Ads Search Campaigns according to business needs. • Created and optimized campaign to generated business calls using Call only ads. • Optimized campaigns up to 99.9% in the first go. • Created and optimized several other campaigns to help sales and business growth of organization via different lead generation, website visits and calls using Google ads. • Keyword research and new keyword ideas using Keyword Planner and other sources are the part of job. • Making creative, eye-catching and relevant Ad copies to gain maximum profit and CTR. • Using Google Ads recommendations and Performance Planner to get the best results within given budget. • Monitoring the running campaigns properly while working on new ones. • Doing little bit tech stuff is also required like updating DNS to verify Search Console (domain ownership), adding google tags to website code etc. • Linking together different google products like analytics to search console, AdWords to search console etc. • Experienced in managing Individual and manager Google Ads account. • Experienced in managing domestic (India) and international campaigns (USA). • Deep monitoring and optimization to get the maximum CPA (cost per action) be it conversion, website visit, calls, leads or another. • Creating reports on biweekly or monthly basis. • Using google trends, Keyword planner and other paid/unpaid tools to get the proper insight of competitors keywords. Show less

Digital Marketing Specialist

• Jan 2018 - Aug 2019

• Setting up campaign according to the need of client and nature of business. • Client dealing to get the proper idea of goals and approach. • Handled multiple clients of different business nature smoothly. • Campaigned across google search and search partners, google partners sites for display ads. • Ran Facebook campaigns to generated leads and sales. • Experienced in running campaigns on google and Facebook for the businesses like - home tuition online company, online travel agencies, Web designing companies, food delivery and premium restaurants. • Experienced in Handling domestic and international campaigns on Facebook and Google. • Monitoring and using hash tags to reach maximum users on social media platforms. • Experienced in managing Individual and manager Google Ads account. • Experienced in managing domestic (India) and international campaigns (USA). • Deep monitoring and optimization to get the maximum CPA (cost per action) be it conversion, website visit, calls, leads or any other. • Ran campaigns for YouTube videos to help clients getting more views and grow their channels. • Creating reports on biweekly or monthly basis. • Using google trends, Keyword planner and other paid tools to get the proper insight of competitors keywords. • Experienced in SEO with result driven approach and strategies. Show less

Professional Freelancer

• Aug 2015 - Apr 2017

• Worked closely with developers for accomplishing the web designing and development projects using various technologies like HTML, CSS, JavaScript, PHP, WordPress, SEO, plugins etc. • Developed Code Snippets in Core Java for backend use. • Created and Managed Ad Campaigns on Google AdWords and Microsoft Bing and optimized to provide the best results. • Created and managed Social media campaigns for various clients on Facebook, YouTube, Instagram etc. • Worked closely with developers for accomplishing the web designing and development projects using various technologies like HTML, CSS, JavaScript, PHP, WordPress, SEO, plugins etc. • Developed Code Snippets in Core Java for backend use. • Created and Managed Ad Campaigns on Google AdWords and Microsoft Bing and optimized to provide the best results. • Created and managed Social media campaigns for various clients on Facebook, YouTube, Instagram etc.