Experience

Zucchini & Co.

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Business Development & Project Manager

  • Jul 2022 - Present

  Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia • Managed a portfolio of 7 clients including large local brands such as ESH (electronics retailer) and Old Town Express (F&B), developing their social media and marketing strategies • Delivered RM350K annual revenue from existing clients including RM250K in incremental annual revenue by closing 4 new clients and increasing spend from existing clients • Managed a team of 7 account managers, content creators, and graphic designers



The Parentinc

• Singapore
• Consumer Services
• 100 - 200 Employee

• Marketing and Partnerships

  • Dec 2020 - May 2022

  Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia • Sourced, pitched, and managed prospective cross-marketing partners, doubling the no. of partners to 40+ brands including global brands such as WarnerMedia, Dyson, and Fitbit • Developed campaign frameworks and project management processes to scale and increase the effectiveness of the partnerships function across 6 countries • Increased conversions and daily/monthly active users (DAU/MAU) by leading ideation, planning, and execution of content, social media, and community marketing… Show more • Sourced, pitched, and managed prospective cross-marketing partners, doubling the no. of partners to 40+ brands including global brands such as WarnerMedia, Dyson, and Fitbit • Developed campaign frameworks and project management processes to scale and increase the effectiveness of the partnerships function across 6 countries • Increased conversions and daily/monthly active users (DAU/MAU) by leading ideation, planning, and execution of content, social media, and community marketing campaigns Show less



KOKUYO

• Japan
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Social Media Manager

  • Oct 2018 - Nov 2020

  Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia • Organically grew Kokuyo’s Instagram follower count from zero to over 20K organically (with zero investment in paid media) within two years • Managed the stationery division’s global and Malaysian Instagram and Facebook accounts • Covered and produced content on major Kokuyo events in Tokyo, Shanghai, and Hong Kong • Generated demand leading to increased sales internationally for a new product by spearheading the journaling trend on social media



CzipLee Group of Companies

• Malaysia
• Retail
• 1 - 100 Employee

• Marketing and Community Manager

  • Apr 2017 - Nov 2020

  Bangsar • Led marketing, partnerships, events, and social media efforts for all online and offline retail stores within the group • Identified and generated demand for new high-potential products through launch events, digital advertising, influencer marketing, and social media, which led to high sell-through rates • Sourced strategic partners and identified opportunities for joint marketing campaigns • Boosted brand positioning and customer retention by building and managing a local… Show more • Led marketing, partnerships, events, and social media efforts for all online and offline retail stores within the group • Identified and generated demand for new high-potential products through launch events, digital advertising, influencer marketing, and social media, which led to high sell-through rates • Sourced strategic partners and identified opportunities for joint marketing campaigns • Boosted brand positioning and customer retention by building and managing a local community of artists and hobbyists Show less



Projek57

• Malaysia
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing and Operations Manager

  • Oct 2016 - Apr 2017

  Kuala Lumpur, Malaysia • Identified and negotiated deals with major retail partners including MPH and CzipLee • Managed merchandising across e-commerce marketplaces and offline channels • Managed social media platforms



Givaudan

• Switzerland
• Chemical Manufacturing
• 700 & Above Employee

• Account Manager

  • Apr 2014 - Oct 2016

  Malaysia • Managed 5 of Givaudan’s key clients, including its largest account in Malaysia • Increased spend among existing clients by understanding their product strategy, pitching fragrance ideas, and project-managing the testing process, winning 5 deals in Malaysia • Advised internal teams including perfumery and business development on client insights



LUXASIA

• Singapore
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing Executive

  • Jan 2012 - Mar 2014

  Malaysia • Managed advertising and promotional spend for key brands across digital and print media, PR, and over-the-counter channels • Led product planning and forecasting by conducting pricing, competitor, and sales analyses • Vastly expanded scope after one year from managing 1 key account to 9, including international brands such as Burberry Fragrances, Burberry Beauty, and Ferrari Fragrances



fahrenheit 88

• Marketing Executive

  • Aug 2010 - Mar 2011

  Kuala Lumpur, Malaysia • Oversaw key launch events including the official launch of Fahrenheit 88 and the opening of the largest Uniqlo store in Southeast Asia at the time • Implemented promotional activities and marketing campaigns to increase mall traffic and sales