Experience

Linknbit (PVT) Ltd

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Executive

  • Jun 2022 - Present

  Islamabad, Pakistan As a Digital Marketing Executive, my primary responsibilities are: - Develop and execute the overall digital marketing strategy in line with business goals - Manage and optimize digital marketing campaigns across multiple channels, such as social media and search engine marketing - Analyze campaign performance and make data-driven decisions to optimize results - Create and manage content for various digital platforms - Measure and report on ROI and KPIs to senior management -… Show more As a Digital Marketing Executive, my primary responsibilities are: - Develop and execute the overall digital marketing strategy in line with business goals - Manage and optimize digital marketing campaigns across multiple channels, such as social media and search engine marketing - Analyze campaign performance and make data-driven decisions to optimize results - Create and manage content for various digital platforms - Measure and report on ROI and KPIs to senior management - Oversee all the company's social media accounts - Coordinate with clients to execute campaigns - Analyze SEO and Google Analytics data to make complex data-driven decisions and recommendations - Develop and execute an inbound marketing plan to attract and engage target customers - Monitor and report on competitor activity - Work closely with internal teams to integrate marketing efforts - Stay up-to-date with industry trends and implement innovative strategies - Anticipate sales performance trends and adjust the digital marketing strategy accordingly - Conduct research on competition, investigate benchmarks and provide suggestions for improvement - Ensure brand consistency and alignment with company objectives **Tools** Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Bing Webmaster Tools, Facebook Ads Manager, Meta Business Suite, CRM & Email Automation (Hubspot, Sendinblue, Getresponse, Salesmate, Salesforce, Zoho, Zapier), Canva, ScreemingFrog, Semrush, Aherfs Show less



Mist Interactive

• SEO Specialist & Webmaster

  • Mar 2021 - Apr 2022

  Peshawar, Khyber Pakhtunkhwa, Pakistan Developed SEO strategies based on best practices and the latest industry trends. Led a team of 4 assigned with handling SEO in competitive niches. Responsibilities include: Competitor Analysis, Technical SEO, Page Experience, A/B Testing, SEO Audit, Website SEO Strategy, Keyword Clustering, Backlink Profile Analysis, Affiliate Marketing, Ad Optimization, Website Speed Optimization, Working with UI/UX team.

• SEO Expert

  • Mar 2020 - Feb 2021

  Peshawar, Khyber Pakhtunkhwa, Pakistan Responsible for carrying out assigned SEO strategies. Audited and maintained websites for SEO errors and performance tracking. Responsibilities include: On-Page SEO, Off-Page SEO, Link Building, Keyword Research, User Intent Analysis, Site Audit, SEO Copywriting, Image Optimization, Website Management (WordPress), SEO Performance Tracking, Tracking Google Core updates.



SegmentBlue

• SEO Executive

  • Jan 2019 - Jan 2020

  Peshawar, Khyber Pakhtunkhwa, Pakistan Job duties included: writing SEO-driven content, performing On-page SEO, and link building



Fiverr

• United States
• Software Development
• 700 & Above Employee

• Search Engine Optimization Copywriter

  • Sep 2018 - Sep 2019

  Peshawar, Khyber Pakhtunkhwa, Pakistan Wrote SEO content for multiple niches. Posted Articles on client websites and blogs. Responsibilities include: Content Writing, Proofreading, Keyword Research, Blog Posting, Social Sharing, Basic HTML / CSS, Client Dealing, Project Delivery, Project Outsourcing.



CPPR Institute of Management Sciences

• Data Entry Operator

  • Apr 2017 - Jun 2017

  Peshawar, Khyber Pakhtunkhwa, Pakistan Worked as Data Entry Operator in a project conducted by KP Government for out of school children.