Chief Marketing Officer/SVP Strategic Partnerships

• Jul 2013 - Present

The Home Builders Association of Metro Portland is one of the top 10 largest HBAs in the US focused on residential housing industry and issues. Rachel leads the organization's Marketing, Sponsorship & Events department along with its major consumer events portfolio including the NW Natural Street of Dreams, Tour of Remodeled Homes, two Home & Garden Shows and numerous industry-related member events. Duties also include managing 6 year-round staff (plus up to 30 seasonal staffers), volunteer committees and member councils, and Rachel serves on the senior management team.Additional areas of responsibility include: leadership, board of directors and general management and finance tasks, consumer show marketing, sponsorship sales, development and relationship management; member recruitment and retention; benefit program development; member education; specialty council growth and engagement; brand awareness campaigns and more. The HBA is a local non-profit trade association representing the residential building and remodeling industries in metro Portland, OR and is comprised of approximately 1400 members, a staff of 17 and a $5 million annual budget. HBA Portland is affiliated with state (OHBA) and national (NAHB) home builders associations.

Senior Account Executive

• Jul 2012 - Apr 2013

Portland Monthly Magazine is the city magazine for the City of Portland, Oregon. Freelanced as a senior sales team member overseeing a client list targeted to wineries, restaurants, and shopping centers and tourism partners.

Strategic Partnerships, Pacific NW Region (10 malls)

• May 2011 - Aug 2012

Marketing Manager, Clackamas Town Center Mall

• Oct 2010 - May 2011

General Growth Properties is one of the largest mall owners in the country. I began my work with GGP as Marketing Manager for one of their Portland area malls - Clackamas Town Center. In this position, I served as the on-site marketing manager for the shopping center, working with 130 retail stores to build and implement a strategic marketing plan. I oversaw on-site events including holiday season activities. I left this role to move to a regional position within this company and worked with this mall in a new capacity, regionally.

President

• Jul 2007 - Dec 2010

Event Marketing | Sponsorship Consulting | Creative DesignAs one of the partners of PUNCH, I managed the daily operations and new business development as well as served as the project manager on various client projects. Our agency was a traditional advertising and event production agency with a targeted focus on festivals and events, parks, sponsorships and training. Our clients and projects included: Metro Parks Tacoma, Portland Highland Games Association, Portland General Electric, NW Natural, TriMet Opening of the Max Green Line, City of Gresham, OR Parks, Boogie Wipes, Tigard Festival of Balloons, Downtown Marketing Initiative (Portland Business Alliance/Travel Portland), Hillsboro, OR Parks, Portland Jazz Festival, Discovery Walk Festival and more.

Managing Director (Through Punch Event Marketing)

• Aug 2007 - Mar 2008

Served as Contracted Managing Director for one of the Top Jazz Festivals in the U.S.. Duties included management of musician procurement, event schedules, event operations, venue logistics, as well overall sponsorship program, marketing and public relations, and fundraising efforts.

Director of Sales & Marketing

• Nov 2004 - Jul 2007

As Sales & Marketing Director of the Portland Rose Festival, I lead a team of 7 staff members to build our marketing strategy, media plans, and sponsorship sales efforts. Additionally, I lead a rebranding effort for the Centennial Celebration of the 100th Anniversary in 2007 and served on the organization's senior leadership team. With more than 30 events and hundreds of volunteers and committee and board members, this marketing director role was non-profit management at its best. With an estimated $2 million in media and corporate sponsorship and fundraising required, the sales efforts were vital to this marketing position. I was happily recruited for this position and returned to the Rose Festival, having worked there and loved it previously!

Certificate Instructor

• Jan 1999 - Dec 2004

Served as a program instructor for the UO Certificate In Festival and Event Management. Developed curriculum and curated speakers along teaching direct courses to students seeking this specialized certification.

President/Owner

• Aug 2001 - Nov 2004

Owned event production and sponsorship consultant agency, focused on festival work in Oregon and Indiana.

Promotions Specialist - Energy Efficiency

• 2001 - 2002

Promoted energy efficiency efforts for residential, industrial and commercial divisions

Sponsorship Manager

• Aug 1999 - Aug 2001

As Sponsorship Manager, I managed the media relationships with all media sponsors as well as some key corporate accounts. My role required working with committees and key volunteers and event managers to get the donated media trade, items and cash sponsorships. I worked closely with the Marketing Director to build the marketing and media plans.

Sales Coordinator, Oregon Arena Corporation

• 1998 - 1999

As Sales Coordinator on the Oregon Arena side of the business, I worked with event clients who wanted to rent the facilities at the Rose Quarter for private events. At this time the Rose Garden Arena was owned & operated by the Portland Trailblazers.

Festival Adminstrator

• Nov 1994 - Oct 1998

Served as Marketing, Events, Production manager and then moved to Festival Administrator/Executive Director; Managed the ESPN featured Unlimited Hydroplane races, hot air balloon race, parade, fireworks show, beer gardens, & concerts