Experience

Brilliant Earth

• United States
• Luxury Goods & Jewelry
• 400 - 500 Employee

• Digital Marketing Manager

  • Jan 2022 - Present

  - Developed 2022 SEO and SEA strategy for the website, product feed, and paid campaigns to achieve revenue goal of +30% YoY.- Manage channel relationships to gain access to the latest betas, resolve platform issues, and stay up to date on latest vendor changes and features.- Leveraged Google Marketing Science team to help improve smart bidding configuration and transition to DDA. - Coordinated in-marketing, incrementality testing (Measured) to optimize budget allocation and reduce CPO.- Partnered with the site product team to create an optimized landing page experience to reduce BR and improve conversion rate. Show less

• Digital Marketing Consultant

  • Oct 2020 - Jan 2022

  - Optimize Google Ads and Microsoft Ads channels including implementing smart bidding, keyword strategy, campaign architecture, feed optimizations, audience testing, and creative testing leading to double digit YoY growth in Revenue. - Revamped Google My Business, Yelp, and Apple Maps profiles to create cohesive branding and improve discoverability. - Managed feed transition including identifying new vendor (Adlucent), reverse-engineering complex feed logic, and coordinating migration across advertising and CMR vendors leading to Google Shopping revenue +100% YoY. Show less

• Online Marketing Associate

  • Oct 2019 - Sep 2020

  - Managed a $1M+ monthly budget for Google, Facebook, Criteo, Microsoft (Bing) and Yelp using Google Analytics and Domo.- Lead the ad team’s implementation of Domo by integrating multiple data sources and creating data visualizations to increase reporting capabilities and better respond to performance and competition changes.- AB tested retargeting audiences, bidding strategies, and ad creative to increase ROAS by 15% YoY in Facebook, Criteo, and GDN retargeting campaigns.



Self-Employed

• San Francisco Bay Area

• Private Tutor

  • Jul 2018 - Sep 2020

  Tutor high school and college students in various areas of mathematics Tutor high school and college students in various areas of mathematics



University of California, Berkeley

• United States
• Higher Education
• 700 & Above Employee

• Graduate Researcher

  • 2012 - 2018

  - Identified and defined new problems that interest the broader mathematics community- Developed new frameworks and robust methodologies to solve complex mathematical problems - Communicate complex results clearly and precisely through research publications - Presented research level mathematics to various audiences including small groups and large lectures

• Program Manager

  • 2015 - 2017

  UC Berkeley Summer Undergraduate Research Program An eight-week intensive research training program for advanced undergraduates- Trained a small team of 6 undergraduates in advanced mathematics (Curvature Shortening Flow)- Project managed the team’s research including crafting research projects - Recruited and selected advanced undergraduates to participate in the program - Organized logistics for 12 undergraduates including housing and stipends



Equity and Inclusion Committee, Dept. of Mathematics, UC Berkeley

• Graduate Student Representative

  • 2016 - 2017

  Five person committee consisting of 4 tenured professors and 1 graduate student - Drafted the math department’s first ever action plan to improve climate and diversity, which was later approved by the committee and sent for a faculty vote - Increased buy-in for the action plan by meeting with stakeholders in the department to collaborate on ideas and identify concerns - Evaluated all aspects of the department from undergraduate education to the faculty hiring process by utilizing survey data, external consultants, and campus experts Show less



Unbounded Representation, UC Berkeley

• Berkeley, California

• President

  • 2015 - 2017

  Math Graduate Student group to promote diversity in Mathematics - Organized an implicit bias workshop for all incoming math graduate students, routinely receives over 90% positive rating in orientation review survey, adopted as annual departmental training - Integrated event into official department orientation by coordinating with the vice chair of graduate students - Interviewed and hired a consultant to facilitate portions of the event in 2016 - Reduced annual cost of event by 75% by collaborating with campus resources to train math grad students to facilitate the event in 2017 Show less