Experience

DAGMAR Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of SEO

  • Aug 2021 - Present

• SEO Team Lead / Operations

  • Jan 2020 - Aug 2021

• SEO Project Manager

  • Nov 2015 - Jan 2020

  Daily management of SEO tasks and projectsDeveloping long-term SEO strategies for clientsCommunicating SEO campaign details to clientsMentoring and training new SEO team membersMeasuring and reporting metricsStaying up-to-date and keeping team updated on latest tools, best practices and industry trends



The Search Guru

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Technical SEO Services Manager

  • Apr 2011 - Nov 2015

  Expertise in website technical audits and competitive research including canonicalization, indexing and duplicate content issues, 301/302 and HTML redirects, crawl errors, site architecture, URL structure, navigation technology, HTML code validation, title and meta description tags, header tags, HTML and XML sitemaps, robots.txt validation, internal/external linking, load time, mobile audits, analytics auditsProficiency with Google Search Console/Google Analytics analysis and report building, experience with Coremetrics, content management systems (CMS) including WordPress, Magento, HubSpot, Drupal and custom CMS, FTP, Moz Open Site Explorer, SEMrush, BrightEdge, Conductor Searchlight, Raven Tools, Screaming Frog, Keyword Planner, Microsoft Word/Excel/PowerPoint, MailChimp email software, fundamentals of Google Tag Manager, knowledge of structured data, understanding of social media platforms and integration with SEO, local search best practices, keyword research experience, online reputation management tacticsExtensive knowledge of Google algorithms and updates including Panda, Penguin, Hummingbird and Pigeon; application of white hat SEO and best practices strategies to drive traffic/rankings and increase visibility in search engines through optimization; utilization of analytics data to increase conversion ratesExtreme attention to detail and superb organizational skills, account management/project management experience as well as SPOC for clients, facilitating client calls and preparing and presenting deliverables that effectively communicate necessary action items to clients, ability to multi-task and prioritize to meet deadlines, excellent proofreading and writing skills, data gathering and analysis for sales supportResponsible for web and graphics work as needed, such as website updates, ebook design/layout, infographics, speaker sheets and business cards

• Technical SEO Consultant

  • Dec 2008 - Mar 2011

• Search Engine Optimization Specialist

  • Jan 2007 - Nov 2008



Susan Sisler Design

• Cleveland/Akron, Ohio Area

• Freelance Graphic Designer

  • May 1994 - Dec 2006

  Logo design, print collateral pieces, websites and web graphics Proficiency with Adobe Creative Suite, especially Photoshop, InDesign, Illustrator Logo design, print collateral pieces, websites and web graphics Proficiency with Adobe Creative Suite, especially Photoshop, InDesign, Illustrator



Pioneer Standard Electronics

• Cleveland/Akron, Ohio Area

• Web Designer

  • Jan 1998 - Sep 1998

  Complete redesign of Internet and Intranet company websites Design of animated banners and other web graphics Collaboration with online marketing team Complete redesign of Internet and Intranet company websites Design of animated banners and other web graphics Collaboration with online marketing team



Digital Graphics

• Cleveland/Akron, Ohio Area

• Graphic Designer

  • Aug 1991 - Dec 1997

  Concept to finished digital files of brochures, logos, newsletters, catalogs, mailers, promotional pieces Preparation and modification of customer files for output Scanning, photo retouching and color correction Concept to finished digital files of brochures, logos, newsletters, catalogs, mailers, promotional pieces Preparation and modification of customer files for output Scanning, photo retouching and color correction