Experience

Intercom

• United States
• Software Development
• 700 & Above Employee

• Senior Director, Product Marketing & Education

  • Feb 2023 - Present

  London, England, United Kingdom



Stripe

• United States
• Software Development
• 700 & Above Employee

• Product Marketing

  • Feb 2022 - Dec 2022

  New York City Metropolitan Area Product marketing lead for Connect, Stripe's platform payments solution.



Kyle Rocco

• Advisor / Consultant

  • Nov 2020 - Feb 2022

  New York City Metropolitan Area Executive consultant developing product marketing strategies and brand architectures that drive product adoption and business growth for global technology and e-commerce companies.



Compass

• United States
• Real Estate
• 700 & Above Employee

• Director of Product Marketing

  • Nov 2018 - Nov 2020

  New York City Metropolitan Area B2B and B2C Product Marketing leader at a SoftBank funded real estate technology startup. • Built and grew the product marketing organization from 2 to 15+ team members, establishing the culture, processes, frameworks, and best practices to steer our growing portfolio of SaaS products from ideation to development to launch. • Oversaw all go-to-market strategies and adoption activities for a portfolio of SaaS productivity tools for our SMB partners (>20K) and B2C customers… Show more B2B and B2C Product Marketing leader at a SoftBank funded real estate technology startup. • Built and grew the product marketing organization from 2 to 15+ team members, establishing the culture, processes, frameworks, and best practices to steer our growing portfolio of SaaS products from ideation to development to launch. • Oversaw all go-to-market strategies and adoption activities for a portfolio of SaaS productivity tools for our SMB partners (>20K) and B2C customers (>2M/month), while maintaining a customer Net Promoter Score (NPS) >80. • Collaborated closely with C-suite, product management, and national sales leadership to develop user insights to inform product direction and devise effective go-to-market strategies that drove platform adoption among our 20,000+ real estate agents. Show less



Instagram

• Software Development
• 700 & Above Employee

• Product Marketing Lead

  • Aug 2017 - Sep 2018

  New York City Metropolitan Area B2C Product Marketing leader at one of the world's leading social media companies. • Launched new consumer products and features to Instagram's global community. Notable launches include Topic Channels on Explore, Hashtag Following, and Profile linking. • Led inbound and outbound product marketing efforts including competitive market analysis, voice of the customer research, positioning & messaging, and channel strategy in order to drive successful adoption of new… Show more B2C Product Marketing leader at one of the world's leading social media companies. • Launched new consumer products and features to Instagram's global community. Notable launches include Topic Channels on Explore, Hashtag Following, and Profile linking. • Led inbound and outbound product marketing efforts including competitive market analysis, voice of the customer research, positioning & messaging, and channel strategy in order to drive successful adoption of new products. • Partnered closely with product, engineering, design, comms, partnerships, and policy stakeholders to drive development and alignment of GTM strategy. Show less



Spotify

• Sweden
• Musicians
• 700 & Above Employee

• Head of Ad Experiences, Monetization Product Marketing

  • Mar 2016 - Aug 2017

  New York City Metropolitan Area B2B Digital Ads Product Marketing leader at the world's leading music streaming service. • Responsible for overseeing global platform strategy & product go-to-market (GTM) for Spotify’s advertising platform, including core positioning, key messaging, pricing, packaging, and international launch strategy across all ad experiences. • Managed a team of 3 product marketers leading the global go-to-market strategy across audio, video, and display ad products in an effort to grow… Show more B2B Digital Ads Product Marketing leader at the world's leading music streaming service. • Responsible for overseeing global platform strategy & product go-to-market (GTM) for Spotify’s advertising platform, including core positioning, key messaging, pricing, packaging, and international launch strategy across all ad experiences. • Managed a team of 3 product marketers leading the global go-to-market strategy across audio, video, and display ad products in an effort to grow Spotify’s advertising tier into a >$1B business. • Worked cross-functionally with product management, marketing, and global sales leadership to execute large scale demand generation programs among top brands and agencies in Spotify’s major ad markets. Show less



Facebook

• Software Development
• 700 & Above Employee

• Product Marketing Lead, Monetization Product Marketing

  • Mar 2012 - Mar 2016

  New York City Metropolitan Area B2B Brand Advertising Product Marketing leader for North America, specializing in CPG. • Responsible for leading the global go-to-market (GTM) and regional product adoption strategies for Facebook's brand portfolio, with a focus on video ads and reach & frequency buying tools. • Unlocked $5B+ in incremental revenue from top brand and agency partners globally through the shift of broadcast dollars from TV to Facebook. Key Verticals included CPG, Retail, Financial Services, Beauty… Show more B2B Brand Advertising Product Marketing leader for North America, specializing in CPG. • Responsible for leading the global go-to-market (GTM) and regional product adoption strategies for Facebook's brand portfolio, with a focus on video ads and reach & frequency buying tools. • Unlocked $5B+ in incremental revenue from top brand and agency partners globally through the shift of broadcast dollars from TV to Facebook. Key Verticals included CPG, Retail, Financial Services, Beauty, Automotive, Entertainment, Tech/Telco. • Devised global & regionalized product roadmap, prioritization, and GTM strategy in partnership with leadership across product, engineering, sales, marketing globally.

• Product Marketing Manager, Monetization Product Marketing

  • Jun 2011 - Mar 2012

  Menlo Park, California, United States • Drove the growth and adoption of vertical marketing solutions - specifically within the CPG vertical - through the development and execution of ad optimization tools and GTM strategy. • Product managed the development of brand analytics tools to help brands evaluate their presence and share-of-voice within competitive categories to guide their brand strategy on Facebook • Collaborated with vertical leadership to better understand the business challenges and marketing objectives… Show more • Drove the growth and adoption of vertical marketing solutions - specifically within the CPG vertical - through the development and execution of ad optimization tools and GTM strategy. • Product managed the development of brand analytics tools to help brands evaluate their presence and share-of-voice within competitive categories to guide their brand strategy on Facebook • Collaborated with vertical leadership to better understand the business challenges and marketing objectives of each vertical in order to provide more customized, scalable marketing solutions

• Product Specialist

  • Mar 2010 - Jun 2011

  Menlo Park, California, United States • Served as an embedded product liaison within the business marketing organization providing outbound communication, training, and support to our sales teams while advocating business needs to our internal product, engineering, and marketing teams • Partnered with the product teams to drive product launch strategy & adoption through scalable marketing, training and launch communication programs



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Business Technology Analyst

  • Jun 2008 - Feb 2010

  Conducted primary research & analysis and presented findings on innovations in the Healthcare and Telecom industries to demonstrate strategic benefit of consulting services to prospective clients, resulting in winning bids for new client accounts.