Events & Field Marketing Manager

• Feb 2022 - Present

Manage end-to-end event logistics, including vendor selection, budgeting, venue sourcing, contract negotiation, and on-site coordination. Collaborate cross-functionally with sales, marketing, and design teams to ensure consistent branding and messaging. Lead post-event analysis and ROI evaluation, utilizing data-driven insights to refine future event strategies and optimize resources. Manage end-to-end event logistics, including vendor selection, budgeting, venue sourcing, contract negotiation, and on-site coordination. Collaborate cross-functionally with sales, marketing, and design teams to ensure consistent branding and messaging. Lead post-event analysis and ROI evaluation, utilizing data-driven insights to refine future event strategies and optimize resources.

Event Manager

• Aug 2021 - Jan 2022

Events and Production Manager

• Sep 2019 - Feb 2020

Provided strategic and creative event marketing and management for trade show booth, show sponsorships, CEU sessions, social media campaigns, sales meetings, VIP dinners and receptions. Scheduled and facilitated planning meetings to bring stakeholders across the company together to ensure alignment with the events and outreach process. Collaborated with our agency partners and internal design team to create presentations, collateral and ad creation associated with events and sponsorships. Provided strategic and creative event marketing and management for trade show booth, show sponsorships, CEU sessions, social media campaigns, sales meetings, VIP dinners and receptions. Scheduled and facilitated planning meetings to bring stakeholders across the company together to ensure alignment with the events and outreach process. Collaborated with our agency partners and internal design team to create presentations, collateral and ad creation associated with events and sponsorships.

Event Manager

• Apr 2013 - Sep 2019

Managed events budget and all production schedules/timelines and post-event recaps for all employee and client-facing events, conferences and trade shows. Conducted venue research, arranged site visits, and developed staffing plans for on-site support. Collaborated and communicated with cross functional teams to ensure brand alignment and ensure successful outcome of event. Reduced trade show costs by 27% and expanded market presence by adding more exhibition opportunities to the schedule.

Manager, Marketing Campaigns

• Jun 2008 - Apr 2013

Ensured consistency of overall strategy, branding, and marketing/sales goals for email campaigns. Tracked and reported campaign performance; identified trends and suggested optimization strategies. Reviewed analytics and recommended changes/improvements for email and landing pages resulting in increased open rate and click-through rate by an average of 12%. Designed new email and landing templates that outperformed previous templates by 20%. Worked with sales on segment-based strategies for email campaigns to drive customer conversion, engagement and retention. Show less

Content Operations Manager, McGraw Hill Construction

• Apr 2005 - Jun 2008

Managed staff responsible for paid content of several publications from design, production, and quality assurance to post-production. Tracked and reported revenue generated from paid content. Designed and created templates that reduced design and production time and increased volume by 30%. Served as Lead Project Manager for product rebranding efforts; created project timeline and developed guidelines and brand management tools for distribution and application of new branding. Managed staff responsible for paid content of several publications from design, production, and quality assurance to post-production. Tracked and reported revenue generated from paid content. Designed and created templates that reduced design and production time and increased volume by 30%. Served as Lead Project Manager for product rebranding efforts; created project timeline and developed guidelines and brand management tools for distribution and application of new branding.

Group Production Manager, McGraw Hill Construction

• 2002 - 2005

Managed the creative services team and outsourced vendor and freelancer relationships; oversaw all aspects of the print production and distribution process for all national and regional MHC publications. Coordinated print schedules with editorial and digital production staff, external print and print-on-demand vendors, shipping and distribution partners, and event organizers.

Production Manager, Architectural Record

• 2001 - 2002