Rosalía Draletti
Marketing Analyst & UX Designer at Strix by LoJack- Claim this Profile
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Inglés Full professional proficiency
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Español Native or bilingual proficiency
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Francés Elementary proficiency
Topline Score
Bio
Credentials
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Mejora la UX con pruebas de usabilidad
CoderhouseJul, 2022- Oct, 2024 -
Curso de Introducción a SEO: Posicionamiento en Buscadores
PlatziJan, 2021- Oct, 2024 -
Marketing Digital: Community Manager y Publicidad
CoderhouseMar, 2018- Oct, 2024 -
Wordpress
CoderhouseJan, 2017- Oct, 2024
Experience
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LoJack (Car security S.A)
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Argentina
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Consumer Services
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200 - 300 Employee
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Marketing Analyst & UX Designer
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Apr 2022 - Present
• In charge of conducting user research, including usability testing and surveys. • Collaborating with Product, Developers and CX teams to enhance the user experience in line with business objectives. • Improving user flows and interfaces for the Strix App. • Supporting brand communication strategies for the Strix product line, including content creation, press releases, and social media management. • In charge of conducting user research, including usability testing and surveys. • Collaborating with Product, Developers and CX teams to enhance the user experience in line with business objectives. • Improving user flows and interfaces for the Strix App. • Supporting brand communication strategies for the Strix product line, including content creation, press releases, and social media management.
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Coderhouse
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Argentina
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Education
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700 & Above Employee
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UX Research Tutor
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Oct 2022 - Present
• I provide tutoring in the UX Research course as part of the UX/UI Design program. I support the instructor, answer student inquiries, and grade assignments. • I provide tutoring in the UX Research course as part of the UX/UI Design program. I support the instructor, answer student inquiries, and grade assignments.
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Colegio Nacional de Buenos Aires
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Argentina
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Primary and Secondary Education
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1 - 100 Employee
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Communications Assistant
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Mar 2020 - Jun 2022
• Responsible for website content management.• Managed social media accounts: create, design and schedule content.• Coordinated the production and distribution of newsletters.• Created virtual classrooms using Moodle.• Produced videos, interviews, and articles.• Organized online and in-person events.
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Assistant in Alumni Office
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Jul 2019 - Jun 2022
• Assist in the planning and execution of events and programs for alumni.• Maintain accurate alumni records and update contact information as needed.• Support communication efforts by drafting and sending newsletters, emails, and other updates to alumni.• Create promotional materials and social media content.• Manage and update the alumni website and social media accounts.• Respond to inquiries and provide service to alumni.• Assist in fundraising and development efforts.
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Freelance
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Remote
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Web Designer
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Jan 2018 - Apr 2022
- Designing websites for clients and small businesses based on Wordpress.org. Domain registration, hosting, content upload, plugin installations and optimization. - Creating e-commerces (WooCommerce). - Recording video tutorials. - Designing websites for clients and small businesses based on Wordpress.org. Domain registration, hosting, content upload, plugin installations and optimization. - Creating e-commerces (WooCommerce). - Recording video tutorials.
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El Intransigente
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Argentina
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Newspaper Publishing
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1 - 100 Employee
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Journalist and Content writer
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Dec 2016 - Jul 2017
- Wrote articles on politics, society, and international affairs for the news website. - Used content management systems (CMS) - Wrote articles on politics, society, and international affairs for the news website. - Used content management systems (CMS)
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Editorial Perfil
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Media Production
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300 - 400 Employee
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Journalist - Reporter
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Jan 2015 - Sep 2016
Wrote articles and covered breaking news for the argentinian newspaper. Main topics: general information, society, culture, education and social trends. Wrote articles and covered breaking news for the argentinian newspaper. Main topics: general information, society, culture, education and social trends.
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Grupo Vi-Da
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Argentina
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Technology, Information and Internet
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1 - 100 Employee
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Journalist and Social Media Manager
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Dec 2013 - Jul 2014
Wrote articles and interviews for the monthly magazine specialized in psychology and health. Generated content for social media. Wrote articles and interviews for the monthly magazine specialized in psychology and health. Generated content for social media.
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ARG Noticias
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Journalist and Editor
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Nov 2013 - Jul 2014
- Wrote articles for the website. - Coordinated a team of 8 writers. - Edited content for the Politics and World sections. - Used content management systems (CMS) - Wrote articles for the website. - Coordinated a team of 8 writers. - Edited content for the Politics and World sections. - Used content management systems (CMS)
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Education
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University of Buenos Aires (UBA)
Bachelor in Political Science, Political Science -
Digital House
UX Design, User Experience -
Amherst College
Study of the U.S. Institutes for Student Leaders - Exchange Program -
Universidad del Salvador
Graduate Degree in Investigative Journalism Perfil-USAL, Media Studies -
TEA - School of Journalism
Associate degree in Journalism, Journalism and Media Studies -
Colegio Nacional de Buenos Aires
Bachiller, Social Sciences and Humanities