Jiří Markvart

Creative Director at Story TLRS
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ
Languages
  • angličtina Professional working proficiency
  • španělština Limited working proficiency

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5.0

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Pavel Cahlík

Jirka is one of the most creative people I have ever met. It was a pleasure learning something from him - not just in my podcast. But his work is just as inspiring. I read his first book in about a day. If I should recommend someone for a creative content strategy, JIrka will definitely be among the TOP 3 in the Czech Republic.

Aleš Rumpel

Jiří kompletně zajišťuje facebookovou stránku festivalu Mezipatra (www.facebook.com/mezipatra), po domluvách s PR managerkou samostatně rozvíjel koncepci, vytvářel obsah a promoval jednotlivé akce festivalu na základě potřeb produkce a programu a vytvářel a managoval reklamní kampaně. Vedle toho byl Jiří autorem kampaně Řekni to Klausovi, která aktivizovala fanoušky festivalu a vyústila v Kalendář pro Klause, který se stal hitem v tradičních médiích. Jiřího práce měla přímý a zásadní dopad na počet fanoušků, který i s nízkými náklady na inzerci stoupl na dvojnásobek a jeho příspěvky mají velmi vysoký počet interakcí. Jiří je kreativní, pracuje profesionálně, samostatně a s velkým nasazením sleduje nejaktuálnější změny a trendy v oblasti komunikace na sociálních sítích.

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Experience

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Apr 2022 - Present

      I'm leading 15 people to be the best versions of themselves. Moreover I'm responsible for delivering creative and functional campaigns and communication strategies, mostly on social media.

    • Content Team Lead
      • Mar 2021 - May 2022

      I still create content and strategies. I'm also responsible for the copy team.

    • Content Strategist
      • Dec 2020 - Feb 2021

      I'm a content strategist. I create content and strategies.

    • Czechia
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Content Marketing Consultant
      • Oct 2019 - Mar 2020

      I helped clients to show and sell their products using the wide range of Seznam.cz content platforms including Novinky.cz, Proženy.cz, SeznamZprávy.cz, Seznam TV, Expres FM Radio and many more. I also helped my junior colleagues to develop their creative and strategic outside the box thinking to create even more powerful content strategies using both online and offline platforms. I helped clients to show and sell their products using the wide range of Seznam.cz content platforms including Novinky.cz, Proženy.cz, SeznamZprávy.cz, Seznam TV, Expres FM Radio and many more. I also helped my junior colleagues to develop their creative and strategic outside the box thinking to create even more powerful content strategies using both online and offline platforms.

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Idea Maker & Copywriter
      • Jun 2014 - Sep 2019

      I was responsible for more than 3 years (2016–2019) of McDonald's CZ and SK social media strategy and content, 2 years of Tchibo CZ and SK social media communication (2015-2016) and delivered dozens of digital campaigns for various clients. My responsibility was also to lead and supervise a few of my junior colleagues. A few of my best achievements: – Delivering over 300 mio gif views on McDonald's Giphy profile with zero media budget. – Launching and leading the McDonald's CZ/SK YouTube channel with new videos coming on regular basis and achieving almost 90% positive feedback. – Changing the McDonald's social media sentiment using the right communication strategy and developing it further for over than 3 years. – Creating on of the first and most successful TikTok campaigns for Philips OneBlade. – Creating the "Burger Master" digital campaign leading to a creation of one of the most successful McDonald's burgers in 2018. – Developing an award winning Philips Sonicare Instagram campaign rising the world's oral health day awareness. – Launching and developing one of the first Czech and Slovak daily posting social media profile for Tchibo in 2015. Clients: McDonald's, Tchibo, Jameson, ŠKODA AUTO, T-Mobile, Becherovka, Mattoni and many more. Show less

    • Czechia
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Head of New Media
      • May 2012 - Apr 2017

      I was in charge of Mezipatra's social media profiles. I helped it grow from 2,000 to more than 10k fans and delivered great results of the paid media planning (social ads). I was in charge of Mezipatra's social media profiles. I helped it grow from 2,000 to more than 10k fans and delivered great results of the paid media planning (social ads).

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Sep 2013 - Jun 2014

      My first agency experience was about writing a lot of stuff, making campaign presentations and content plans for social media and blogs. Clients: Rémy Martin, Tesco Mobile and others. My first agency experience was about writing a lot of stuff, making campaign presentations and content plans for social media and blogs. Clients: Rémy Martin, Tesco Mobile and others.

    • Czechia
    • Telecommunications
    • 700 & Above Employee
    • Marketing Communications Trainee
      • Aug 2012 - May 2013

  • Zing.cz
    • Hlavní město Praha, Česká republika
    • Redaktor
      • Sep 2010 - Jan 2012

Education

  • Univerzita Karlova v Praze
    Žurnalistika
    2013 - 2015
  • Vysoká škola ekonomická v Praze
    Informační management
    2012 - 2013
  • Vysoká škola ekonomická v Praze
    Bc., Informatika
    2009 - 2012

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