Cara Gustafson
Communications Specialist at Public Blueprint- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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Public Blueprint
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United States
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Government Relations Services
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1 - 100 Employee
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Communications Specialist
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Feb 2020 - Present
►Serve as our firm’s primary point-of-contact on communications issues with the press►Supervise and manage our firm’s public-facing channels and PR efforts, including strategic development and implementation of day-to-day PR initiatives such as securing and coordinating story and interview opportunities, developing bylined articles or other industry-relevant content, developing and distributing news release and pitches►Monitor all media channels, providing rapid response when necessary to protect or advance our client’s communication goals and interests
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Texas House of Representatives
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United States
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Legislative Offices
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700 & Above Employee
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Communications Director for Representative Garnet F. Coleman
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Jan 2017 - Feb 2020
►Developed effective communication strategies to foster and maintain relationships with local and statewide media outlets to ensure reliable press coverage►Coordinated and directed press conferences with strict time constraints, working with House Caucuses, Caucus members, and staff►Prepared and delivered all press releases, statements, and advisories in an organized and frequent manner to all media outlets ►Sent weekly Coleman Chronicle newsletters to extensive subscriber list ►Maintained consistent social media presence via Twitter, Facebook, and GarnetColeman.com ►Successfully led two free public screenings of the Oscar-nominated HBO documentary Traffic Stop in Austin and Houston with 200+ attendees ►Secured a dozen community sponsors, and coordinated two post-screening panels with the directors and the subject of the film, Ms. Breaion King ►Staffed the House Sub Committee on Opioid and Substance Abuse for Chair Coleman during the 85th Interim ►Met with stakeholders and attended all hearings to gain insight and develop understanding of the issues ahead of the 86th Legislative Session
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Communications Director
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Dec 2014 - May 2019
►Co-directed a rigorous 16-week program alongside two other Laney Center Alumni► Mentored chosen Laney Scholars through multi-disciplinary educational resources and policy work during Texas' 2015, 2017, and 2019 legislative sessions ►Managed weekly schedule coordination between founder, directors, Laney Scholars, and invited speakers ►Led Laney Scholars to establish and build successful partnerships through arranging weekly meet and greets with legislative professionals ►Co-directed a rigorous 16-week program alongside two other Laney Center Alumni► Mentored chosen Laney Scholars through multi-disciplinary educational resources and policy work during Texas' 2015, 2017, and 2019 legislative sessions ►Managed weekly schedule coordination between founder, directors, Laney Scholars, and invited speakers ►Led Laney Scholars to establish and build successful partnerships through arranging weekly meet and greets with legislative professionals
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Marketing Communications Intern
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Aug 2015 - Dec 2015
►Advanced brand management of the oldest restaurant in Austin►Increased profit by redesigning promotional events ►Assisted in event coordination►Led strategic social media marketing to foster client interaction ►Advanced brand management of the oldest restaurant in Austin►Increased profit by redesigning promotional events ►Assisted in event coordination►Led strategic social media marketing to foster client interaction
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AT&T Hotel and Conference Center
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United States
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Hospitality
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1 - 100 Employee
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Hospitality Professional
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Nov 2010 - Nov 2015
►Cross-trained in the operation of four different retail outlets within the conference center: The Carillon restaurant, Gabriel’s Café, The Blanton Café, and The Spirit Shop►Maintained relations with the University of Texas Campus Club for special event support►Aided in the organization and maintenance of an extensive wine and dry goods inventory associated with a high-volume dining establishment►Facilitated the coordination of events with large parties ►Cross-trained in the operation of four different retail outlets within the conference center: The Carillon restaurant, Gabriel’s Café, The Blanton Café, and The Spirit Shop►Maintained relations with the University of Texas Campus Club for special event support►Aided in the organization and maintenance of an extensive wine and dry goods inventory associated with a high-volume dining establishment►Facilitated the coordination of events with large parties
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Battleground Texas
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Political Organizations
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1 - 100 Employee
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Spring Fellow
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Feb 2014 - Nov 2014
►Entered and updated voter and volunteer information into the Texas Democratic Party Voter Activation Network database►Recruited and trained neighborhood volunteers and team leaders►Promoted upcoming volunteering events in Central Austin through the use of social media and private subscriber lists►Frequently contributed to an assortment of voter registration drives as a Deputy Voter Registrar►Gained experience with conducting interviews with local media outlets ►Entered and updated voter and volunteer information into the Texas Democratic Party Voter Activation Network database►Recruited and trained neighborhood volunteers and team leaders►Promoted upcoming volunteering events in Central Austin through the use of social media and private subscriber lists►Frequently contributed to an assortment of voter registration drives as a Deputy Voter Registrar►Gained experience with conducting interviews with local media outlets
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Alumnus of The New Politics Forum Campaign Boot Camp
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Jun 2013 - Jun 2013
►Identified correct opponent research and voter contact strategies, fundraising tactics, and volunteer management styles►Worked effectively with fellow students to develop ground game methods during the mock campaign presentation►Received a scholarship from the Hatton W. Sumners Foundation to attend ►Identified correct opponent research and voter contact strategies, fundraising tactics, and volunteer management styles►Worked effectively with fellow students to develop ground game methods during the mock campaign presentation►Received a scholarship from the Hatton W. Sumners Foundation to attend
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Laney Scholar
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Jan 2013 - May 2013
►Analyzed and tracked various pieces of legislation through the course of the 83rd legislative session ►Experienced how to testify in and report on committee hearings►Monitored committee meetings, daily events in Legislature, Texas Tribune Talks, and press conferences►Conducted interviews with legislative professionals ►Analyzed and tracked various pieces of legislation through the course of the 83rd legislative session ►Experienced how to testify in and report on committee hearings►Monitored committee meetings, daily events in Legislature, Texas Tribune Talks, and press conferences►Conducted interviews with legislative professionals
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Education
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Texas State University
Bachelor's Degree, Communication Studies -
Austin Community College
Associate's Degree, Speech