Founder & Chief Creative

• Sep 2020 - Present

DARK KITCHEN CREATIVES IS AN ADVERTISING COMPANY WORKING WITH CREATIVITY, STRATEGY, DATA AND INNOVATION • Creation, communication and implementation of the vision, mission and the general direction of the company; • Management of the development and implementation of the company's strategy; • Control of the complete operation of the company, including the design of the organization in a way that facilitates and supports operations; • Participation in events and associations… Show more DARK KITCHEN CREATIVES IS AN ADVERTISING COMPANY WORKING WITH CREATIVITY, STRATEGY, DATA AND INNOVATION • Creation, communication and implementation of the vision, mission and the general direction of the company; • Management of the development and implementation of the company's strategy; • Control of the complete operation of the company, including the design of the organization in a way that facilitates and supports operations; • Participation in events and associations related to the market; • Evaluation of the success of the organization in achieving its goals; • Creative and strategic direction for positioning brands, campaigns, projects. • Creative Direction for integrated and digital strategies for brands/campaigns; • Planning strategies to amplify the reach of actions, improving user experience and conversion into sales; • Conducting market research to detect consumer needs and develop projects to meet them; • Planning and creation to increase the reach and improve brand image; • Study of consumer behavior, relating consumer needs and making changes in order to satisfy them; • Direction of advertising campaigns; • Creation of campaigns and advertising pieces; • Preparation of advertising and multichannel advertising projects; • Competition research and analysis; • Creation and scheduling of development plans for all fronts fronts of our portfolio observing the market opportunities. • Connection with other companies, specialists and professionals to develop best solutions and deliverables to the clients and their challenges; • Developing teams, engaging people, inspiring growth

Co-Founder & Creative

• Sep 2020 - Present

Co-President & Chief Creative Officer

• Jan 2019 - Aug 2020

Co-President & CCO. From the merger between DM9DDB and Sunset - both DDB agencies - we created the new creative powerhouse and data-driven agency SunsetDDB. • General co-management of the agency; • General creative direction of the company, projects and campaigns of all customers; • Hiring and formation of the company's executive board; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation… Show more Co-President & CCO. From the merger between DM9DDB and Sunset - both DDB agencies - we created the new creative powerhouse and data-driven agency SunsetDDB. • General co-management of the agency; • General creative direction of the company, projects and campaigns of all customers; • Hiring and formation of the company's executive board; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation of the work model and its deliveries agency-wide; • Redesign of concept and production team; • Analysis and development of customer demand and needs with a creative and strategic focus; • Management of major brands such as Johnson & Johnson, OLX, Vigor, Ambev, Samsung, Jeep, Reckitt Benckiser, Seara, Banco Itaú, Walmart, among others; • Projecting, structuring and improving the customer experience across all touchpoints; • Evaluating metrics to achieve better results; • Developing relationships with business partners, financial institutions, external advisors and internal team; • Assistance to employees, providing constant training; • Alignment of customer expectations with business processes; • Problem management to improve processes; • Encouraging the team to deliver the best customer experiences; • Creation of work plan to ensure internal and external control of the company; • Assessment of impacts and probabilities in the management process, seeking to increase the effectiveness and internal security procedure; • Drawing of requirements, definition of scope and evaluating business processes; • Commercial, image and communication management. Show less Co-President & CCO. From the merger between DM9DDB and Sunset - both DDB agencies - we created the new creative powerhouse and data-driven agency SunsetDDB. • General co-management of the agency; • General creative direction of the company, projects and campaigns of all customers; • Hiring and formation of the company's executive board; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation… Show more Co-President & CCO. From the merger between DM9DDB and Sunset - both DDB agencies - we created the new creative powerhouse and data-driven agency SunsetDDB. • General co-management of the agency; • General creative direction of the company, projects and campaigns of all customers; • Hiring and formation of the company's executive board; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation of the work model and its deliveries agency-wide; • Redesign of concept and production team; • Analysis and development of customer demand and needs with a creative and strategic focus; • Management of major brands such as Johnson & Johnson, OLX, Vigor, Ambev, Samsung, Jeep, Reckitt Benckiser, Seara, Banco Itaú, Walmart, among others; • Projecting, structuring and improving the customer experience across all touchpoints; • Evaluating metrics to achieve better results; • Developing relationships with business partners, financial institutions, external advisors and internal team; • Assistance to employees, providing constant training; • Alignment of customer expectations with business processes; • Problem management to improve processes; • Encouraging the team to deliver the best customer experiences; • Creation of work plan to ensure internal and external control of the company; • Assessment of impacts and probabilities in the management process, seeking to increase the effectiveness and internal security procedure; • Drawing of requirements, definition of scope and evaluating business processes; • Commercial, image and communication management. Show less

Chief Creative Officer

• Jan 2014 - Dec 2018

• General creative direction of the company, projects and campaigns for all clients; • Participation in the executive board of the company for decision-making; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation of the work model and its deliveries agency-wide; • Redesign of concept and production team; • Transformation and integration of creative teams / Social Media / Content for high… Show more • General creative direction of the company, projects and campaigns for all clients; • Participation in the executive board of the company for decision-making; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation of the work model and its deliveries agency-wide; • Redesign of concept and production team; • Transformation and integration of creative teams / Social Media / Content for high performance delivery; • Evaluating metrics to achieve better results; • Assistance to employees, providing constant training; • Creation of work plan to ensure internal and external control of the company; • Problem management to improve processes; • Analysis and development of customer demand and needs; • Encouraging the team to deliver the best customer experiences; • Assessment of impacts and probabilities in the management process, seeking to increase the effectiveness and internal security procedure; • General direction of advertising campaigns; • Monitoring and execution of new projects; • Participation in strategic decisions of the company and customers; • People and team management; • Development and monitoring of the pipeline of projects that support the growth of the company; • Preparation of presentations and reports to support decision-making. Show less • General creative direction of the company, projects and campaigns for all clients; • Participation in the executive board of the company for decision-making; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation of the work model and its deliveries agency-wide; • Redesign of concept and production team; • Transformation and integration of creative teams / Social Media / Content for high… Show more • General creative direction of the company, projects and campaigns for all clients; • Participation in the executive board of the company for decision-making; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation of the work model and its deliveries agency-wide; • Redesign of concept and production team; • Transformation and integration of creative teams / Social Media / Content for high performance delivery; • Evaluating metrics to achieve better results; • Assistance to employees, providing constant training; • Creation of work plan to ensure internal and external control of the company; • Problem management to improve processes; • Analysis and development of customer demand and needs; • Encouraging the team to deliver the best customer experiences; • Assessment of impacts and probabilities in the management process, seeking to increase the effectiveness and internal security procedure; • General direction of advertising campaigns; • Monitoring and execution of new projects; • Participation in strategic decisions of the company and customers; • People and team management; • Development and monitoring of the pipeline of projects that support the growth of the company; • Preparation of presentations and reports to support decision-making. Show less

Executive Creative Director

• Jan 2012 - Dec 2013

• Formation of new creative teams and their directors; • Integration of creative teams "on and off line"; • Direction of creative teams in the development of concepts, visual communication projects and design of customized materials for online and offline brand dissemination; • Conducting briefing meetings with clients; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring… Show more • Formation of new creative teams and their directors; • Integration of creative teams "on and off line"; • Direction of creative teams in the development of concepts, visual communication projects and design of customized materials for online and offline brand dissemination; • Conducting briefing meetings with clients; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Tracking brainstorms; • Team guidance; • Review of final projects and presentation to clients; • Creation of visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Management of national and international campaigns with clients, partners and traders. Show less • Formation of new creative teams and their directors; • Integration of creative teams "on and off line"; • Direction of creative teams in the development of concepts, visual communication projects and design of customized materials for online and offline brand dissemination; • Conducting briefing meetings with clients; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring… Show more • Formation of new creative teams and their directors; • Integration of creative teams "on and off line"; • Direction of creative teams in the development of concepts, visual communication projects and design of customized materials for online and offline brand dissemination; • Conducting briefing meetings with clients; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Tracking brainstorms; • Team guidance; • Review of final projects and presentation to clients; • Creation of visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Management of national and international campaigns with clients, partners and traders. Show less

Group Creative Director

• Apr 2008 - Dec 2011

• Creative direction of the works for the clients of the group I managed; • Management of major brands for my group of clients such as: Banco Itaú, Guaraná Antarctica, Honda Motos, Sadia (BRF Foods), MASP (Art Museum of São Paulo); • Conducting briefing meetings with clients; • Management of advertising campaigns; • Direction and development of advertising pieces; • Monitoring of meetings with managers; • Participation in brainstorms; • Review of final projects and… Show more • Creative direction of the works for the clients of the group I managed; • Management of major brands for my group of clients such as: Banco Itaú, Guaraná Antarctica, Honda Motos, Sadia (BRF Foods), MASP (Art Museum of São Paulo); • Conducting briefing meetings with clients; • Management of advertising campaigns; • Direction and development of advertising pieces; • Monitoring of meetings with managers; • Participation in brainstorms; • Review of final projects and presentation to clients; • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Creation of visual identities, printed pieces, layouts for video and online pieces. Show less • Creative direction of the works for the clients of the group I managed; • Management of major brands for my group of clients such as: Banco Itaú, Guaraná Antarctica, Honda Motos, Sadia (BRF Foods), MASP (Art Museum of São Paulo); • Conducting briefing meetings with clients; • Management of advertising campaigns; • Direction and development of advertising pieces; • Monitoring of meetings with managers; • Participation in brainstorms; • Review of final projects and… Show more • Creative direction of the works for the clients of the group I managed; • Management of major brands for my group of clients such as: Banco Itaú, Guaraná Antarctica, Honda Motos, Sadia (BRF Foods), MASP (Art Museum of São Paulo); • Conducting briefing meetings with clients; • Management of advertising campaigns; • Direction and development of advertising pieces; • Monitoring of meetings with managers; • Participation in brainstorms; • Review of final projects and presentation to clients; • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Creation of visual identities, printed pieces, layouts for video and online pieces. Show less

Creative Vice President

• Apr 2007 - Apr 2008

• General creative direction of works for clients of the agency; • Participation in the executive board of the company for decision-making; • Responsible for all agency clients such as CitiBank, Nestlé, P&G, Sanofi-Aventis, Mackenzie University, Sony Entertainment Television, AXN Channel; • Management of creative team; • Review of final projects and presentation to clients; • Definition of campaign strategy, idealization of actions for social media, text and arts production.

General Creative Director

• Jun 2006 - Apr 2007

• General creative direction of works for clients of the agency; • Conducting briefing meetings with clients; • Management of advertising campaigns; • Monitoring of meetings with managers; • Tracking brainstorms; • Definition of campaign strategy, idealization of actions for social media, text and arts production.

Sr Art Director

• Jul 2001 - May 2006

• Responsible for campaigns for large customers such as VW, Audi, O Boticário, Havaianas, Gol Airlines; • Creation of visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Design of layouts and creative arts; • Direction of the production of the final art. • Responsible for campaigns for large customers such as VW, Audi, O Boticário, Havaianas, Gol Airlines; • Creation of visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Design of layouts and creative arts; • Direction of the production of the final art.

Sr Art Director

• Jul 2000 - Jul 2001

• Creation of advertising campaigns, visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, its concept and visual art; • Design of layouts and creative arts; • Direction of the production of the final art. • Creation of advertising campaigns, visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, its concept and visual art; • Design of layouts and creative arts; • Direction of the production of the final art.

Sr Art Director (ACD from Jan to Jun 2000)

• May 1997 - Jun 2000

Awarded in 2000, along with his copywriting partner, the 1st Gold Lion of the advertising market of Rio de Janeiro. • Responsible for campaigns for large customers such as Rio Sul Mall, Embratel, Brascan, GM and others; • Coordination of campaigns; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed… Show more Awarded in 2000, along with his copywriting partner, the 1st Gold Lion of the advertising market of Rio de Janeiro. • Responsible for campaigns for large customers such as Rio Sul Mall, Embratel, Brascan, GM and others; • Coordination of campaigns; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed pieces, layouts for video and online pieces (ads, flyers, folders, catalogs, invitation, storyboard); • Follow-up of brainstorms. Show less Awarded in 2000, along with his copywriting partner, the 1st Gold Lion of the advertising market of Rio de Janeiro. • Responsible for campaigns for large customers such as Rio Sul Mall, Embratel, Brascan, GM and others; • Coordination of campaigns; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed… Show more Awarded in 2000, along with his copywriting partner, the 1st Gold Lion of the advertising market of Rio de Janeiro. • Responsible for campaigns for large customers such as Rio Sul Mall, Embratel, Brascan, GM and others; • Coordination of campaigns; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed pieces, layouts for video and online pieces (ads, flyers, folders, catalogs, invitation, storyboard); • Follow-up of brainstorms. Show less

Art Director

• Nov 1993 - Jun 1997

• Coordination of campaigns; • Participation in the creative process of campaigns; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed pieces, layouts for video and online pieces (ads, flyers, folders, catalogs, invitation, storyboard); • Follow-up of brainstorms. • Coordination of campaigns; • Participation in the creative process of campaigns; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed pieces, layouts for video and online pieces (ads, flyers, folders, catalogs, invitation, storyboard); • Follow-up of brainstorms.