Sales Team Leader North

• Mar 2020 - Present

Senior Sales Executive

• Nov 2018 - Mar 2020

• Delivered100% product availability, visibility in priority outlets, achieved sales plan, sales target and merchandising objectives.• Set and monitored targets of Customers in dedicated outlets and channels, ensured achievement and reviewed sales plan.• Recruited distributors and supervised Van Sales Rep and Sales executives; Prepared journey plan and ensured its efficiency.• Accountable for close supervision, conducted trade visit with distributor’s sales team, coached on best practices and communicated objectives.• Implemented channel promotional activities at point of consumption, supported direct report by providing feedback

Trade Marketing Representative

• Jul 2010 - Oct 2018

• Collaborated with operations unit to achieve JIT and timely delivery to customers in 24 hours. Removed OOS completely from distributors and retails to achieve plan.• Cultivated and nurtured Relationships through the distribution channels and attended to customer’s complaints, while building patronage to achieve 20% increased ROI.• Drove sales turnover of major dealers to achieve 133% of target and 100% weighted distribution. Achieved availability of SKUs and target delivery.• Monitored the performances of 7 major and 4 sub dealers to ascertain growth objectives, developed and executed action plans to initiate defend or attack strategy.• Acquired strong, repeat customer’s base that generated 50% of my annual sales in March; organized a successful product launch that gave a high rate of turnover and 95% customer’s satisfaction in 2017. • Introduced and coordinated series of rural, urban, cost cutting activations that gave the territory an edge in sales with an increased ROI of 20%.

Area Sales Manager

• Mar 2006 - Jun 2010

• Spearheaded a team of 10 supervisors by building enthusiasm and adapting feedback.• Actively monitored key performance metrics of sales team, identified challenges, and created new solutions, applying proven problem solving techniques.• Controlled and monitored all financial deals of sales team to ensure prompt remission of proceeds to the dealer.• Inspired team performance daily, using proven behavioral-based coaching, motivation and management methodologies.• Recognized for increasing sales revenue by 20% in first 60 days.

Sales Analyst/Supervisor

• Oct 2003 - Feb 2006

• Determined market intelligence, sales turnover and Incentives. Prepared daily, monthly and annual sales report that gave the company an edge in planning which competed favorably with competitors and monitored market share.• Actively supervised the sales proceeds of 40 personnel, implemented a financial reconciliation process that enabled a 0% short payment and monitored key account.• Coordinated sales department weekly feedback sessions to check target versus actual, tackled challenges, kept sales team abreast and motivated to achieve target.• Monitored all POS materials and reconcile commercial assets.• Conducted high profile National activations, market research and routine salesmen route accompaniment.