Associate Director of Strategy

• Jul 2023 - Present

*Develop digital strategies for Fortune 500 companies*Lead SEO practice for the agency and develop and deliver internal and external training*Partner with analysts to develop measurement frameworks and build out tagging and tracking strategies for client websites and digital campaigns*Develop performance-driven creative programs based on audience personas/needs and key business objectives for B2B and B2C clients

Senior Strategist

• Apr 2019 - Jun 2023

*Develop digital strategies for Fortune 500 companies*Lead SEO practice for the agency and develop and deliver internal and external training*Partner with analysts to develop measurement frameworks and build out tagging and tracking strategies for client websites and digital campaigns*Develop performance-driven creative programs based on audience personas/needs and key business objectives for B2B and B2C clients

Strategist

• Dec 2017 - Mar 2019

Assistant Director of Graduate Admissions

• Oct 2015 - Nov 2017

Field Service Specialist

• Apr 2014 - Sep 2015

*Provide on-site support for hardware and software on tablets running the Android platform used in school systems *Assist teachers in integrating the tablets and Amplify's educational software and classroom management tools into daily classes *Research and learn potential applications that can be used by teachers to assist with teaching various subjects *Interact with district level technology teams to ensure proper functionality of the tablets and software on school networks *Assist with coordination and execution of tablet distribution and collection for school sites ranging from 300 to 15,000 users *Interact with online community consisting of employees of Amplify and end-users of Amplify's hardware and software Show less

Classroom Technology Coordinator

• Aug 2013 - Apr 2014

*Provide on-site support for hardware and software on tablets running the Android platform used in school systems *Assist teachers in integrating the tablets and Amplify's educational software and classroom management tools into daily classes *Research and learn potential applications that can be used by teachers to assist with teaching various subjects *Interact with district level technology teams to ensure proper functionality of the tablets and software on school networks *Assist with coordination and execution of tablet distribution and collection for school sites ranging from 300 to 15,000 users *Interact with online community consisting of employees of Amplify and end-users of Amplify's hardware and software Show less

Web Content Manager

• Jan 2013 - May 2013

*Reported directly to the Senior Vice President of Digital Strategy *Developed various information architecture documents such as sitemaps and Website viewer personas *Created and co-authored copy decks for clients in various industries *Worked with Drupal and Wordpress content management systems to update client Websites pre- and post-launch *Helped launch an online sweepstakes for a client that involved social media and the client’s Website *Setup and analyzed Website traffic and email metrics in Google Analytics, Woopra, Clicktale and MailChimp *Created Facebook Page tabs to increase client/community engagement online Show less

Assistant Account Executive

• Jun 2012 - Dec 2012

*Worked with Michelin North America to facilitate the Michelin Soccer Program *Oversaw a territory of 8 states including 170 Michelin tire dealerships *Coordinated community engagement program that provided free soccer balls to players in local soccer leagues and provided donated funding to the leagues *Assisted dealerships in driving new store traffic and new customer acquisition *Organized additional donations of soccer balls by Michelin North America to children in need in third-world countries and low-income, high-need areas of the United States *Analyzed and made recommendations for improvements to the Michelin Soccer Program Websites for both dealerships and soccer leagues Show less

Graduate Assistant to Director of Marketing of Bryan Graduate Programs

• Aug 2011 - May 2012

*Served as Assistant to Director of Marketing for Bryan MBA, MSA, & MSITM programs *Assisted with website management *Assisted with event planning *Conducted weekly direct mailings *Various other marketing related tasks *Served as Assistant to Director of Marketing for Bryan MBA, MSA, & MSITM programs *Assisted with website management *Assisted with event planning *Conducted weekly direct mailings *Various other marketing related tasks

MBA Consulting Intern

• May 2011 - Jul 2011

North Carolina Agricultural & Technical State University, Office of Technology Transfer (OTT), Greensboro, NC *Created marketing material highlighting available technologies *Edited content of website for OTT to be implemented following university website re-launch *Helped redesign process of accessing and then marketing available technologies Beacon Technologies, Web Marketing Team, Greensboro, NC *Managed five accounts, as well as social media campaigns via Facebook, Twitter, and LinkedIn *Used Google Analytics to track visits and help generate monthly reports sent to clients *Used Google Adwords to create and manage pay-per-click campaigns *Performed search engine optimization tasks Show less

Graduate Assistant to Bryan MBA Office

• Aug 2010 - May 2011

*Administrative duties *Met with prospective students *Assisted with various events hosted by MBA office *Administrative duties *Met with prospective students *Assisted with various events hosted by MBA office

Instructor

• Feb 2009 - Jun 2009

*Taught English as a Second Language (ESL) to South Korean students age 9-16 *Led classes 30 hours a week Monday-Friday plus 8 hours a week prep time for classes *Taught English as a Second Language (ESL) to South Korean students age 9-16 *Led classes 30 hours a week Monday-Friday plus 8 hours a week prep time for classes

Shop Attendant

• Sep 2008 - Jan 2009

*Conducted retail duties in tennis pro shop (i.e. cash handling, customer service, retail sales) *Assisted with group lessons consisting of 5 to 20 members *Performed court management daily *Conducted retail duties in tennis pro shop (i.e. cash handling, customer service, retail sales) *Assisted with group lessons consisting of 5 to 20 members *Performed court management daily