Marketing Operations Manager

• Feb 2021 - Present

Revenue Operations

• Feb 2021 - Aug 2022

Director of Revenue Operations

• Jun 2020 - Feb 2021

Data Analytics Manager

• Dec 2018 - Jun 2020

- Build & maintain reports based on requirements set by management enabling informed decisions to be made on both Sales and Marketing- Lead implementation & migration of Salesforce.com from Legacy CRM system- Salesforce.com & Pardot Administrator

Marketing Technology Specialist

• Jun 2017 - Nov 2018

• Provide Marketing and Sales team customized reports, dashboards, and insight in Salesforce.com • Provide operational support to creative team in Marketo by assisting with new releases, building reports, testing automation, and monitoring duplicate records • Provide business requirements and user story for on-demand e-mail marketing platform integrated into Discovery Data’s database • Manages Sales Engagement and online meeting software platforms including administration, troubleshooting, and training for all users in the company Show less

Integration and Marketing Operations Analyst

• Jan 2017 - Apr 2017

• Integrate with sales, marketing, and IT teams to determine points of engagement for triggering various drip campaigns, ultimately developing a 16-drip lead nurture program using Pardot and sending over 2,500 e-mails to about 2,000 leads since its launch in January 2017 until mid-February 2017

Marketing Analyst

• Oct 2014 - Dec 2016

• Overhauled and implemented more efficient lead capture in CRM to handle additional lead traffic from 2014 to 2015, resulting in increased Lead to Sale rate from 6% to 8%• Launched and maintained fully-automated customer incentive program to provide referral bonuses in a timely and trackable manner, fulfilling $74,000 in rewards since it began in December 2016• Segmented e-mail lists and build out tracking for a series of e-mail blasts to re-engage cold leads, ensuing in 138 more sales totaling $2.3 million in 2016• Reduced and optimized phone numbers used for marketing campaign to save close to $160,00 in one year Show less

Marketing Technologist

• Sep 2010 - Oct 2014

• Oversaw and executed current and new business development campaigns through digital marketing channels, generating $19.8 million in revenue and exceeding target by $4.8 million• Constructed and managed external website for customers to access landing pages, marketing material, and company advisories via blog, RSS feed, and social media

Campaign Management Analyst

• Mar 2009 - Aug 2010

• Compiled various data sources to build targeted segments for sales campaigns, as well as worked closely with specialized sales units to assist in bringing in new business and with each respective team to effectively prepare required materials and presentations• Implemented formal campaign management tracking of ROI, as well as created dashboards and drill-down reports, to measure commercial impact of all campaigns via CRM (Salesforce.com) and Marketing Automation (Eloqua)

Pricing Analyst

• May 2008 - Nov 2008

● Ensured IS quoting system was updated with the most current rates so that company could provide accurate quotes in a timely manner ● Negotiated rates with carriers, as well as complied rates for tenders/RFQs, to guarantee the best rate and win potential business bids ● Tracked sales’ progress on business, verifying that sell rates were filed in the system as per FMC regulations ● Ensured IS quoting system was updated with the most current rates so that company could provide accurate quotes in a timely manner ● Negotiated rates with carriers, as well as complied rates for tenders/RFQs, to guarantee the best rate and win potential business bids ● Tracked sales’ progress on business, verifying that sell rates were filed in the system as per FMC regulations