Gaby Kol

Digitale marketing strateeg at TRYBES
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Contact Information
us****@****om
(386) 825-5501
Location
The Randstad, Netherlands, NL
Languages
  • Nederlands Native or bilingual proficiency
  • Engels Full professional proficiency
  • Spaans Professional working proficiency
  • Frans Elementary proficiency

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Credentials

  • Google certificate for Online Marketing
    Google
    Apr, 2017
    - Nov, 2024
  • Basic Growth Hacker
    RockBoost - The Dutch Growth Hacking Agency
    Oct, 2016
    - Nov, 2024
  • IELTS Certificate (Average: 7.5 out of 9)
    British Council
    Apr, 2016
    - Nov, 2024

Experience

  • TRYBES
    • Netherlands
    • Marketing Services
    • 1 - 100 Employee
    • Digitale marketing strateeg
      • Oct 2022 - Present

      Key accountmanager/ advisor for clients in non profit sector for online marketing. From concepting to integration of technical tools, focused on online B2C funds raising. Current clients: KNGF geleidehonden, Greenpeace, Rotterdams Philharmonisch Orkest, Mensen met een Missie, Het vergeten Kind, st. ALS Nederland Nederland and World Animal Protection. Tasks include: organizing and leading kick-offs and strategic sessions; creating growth roadmaps and strategy; stakeholder and project management; developing personas & mapping the customer journey for propositions and campaigns; SAAS sales and implementation projects of company owned CampaignSuit; new business development. Show less

  • Dyson
    • Singapore
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Customer Business Executive
      • Jan 2021 - Sep 2022

      Responsible for key account management operations of our sales through- Consignment partner: De Bijenkorf- Direct physical retail: Dyson Mall Demo Zone at Hoog Catharijne, Utrecht & Dyson Mall Demo Zone at Mall of the Netherlands, Leidschendam;- Wholesale partner: DouglasTasks involves in-store and online marketing execution, supporting on trade (e-commerce) marketing, managing campaigns and allocated budgets, category and inventory management, stakeholder management, internal and external communication. Show less

    • Customer Business Executive
      • Jan 2020 - Jan 2021

      Responsible for operational daily business of our sales through Dyson Benelux's current Concession partner: De Bijenkorf. Tasks involves pricing, in-store and digital (trade) marketing, stock management, internal and external communication.

  • ACCO Brands
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Junior trade marketeer Etail/Retail BeNeLux
      • Apr 2018 - Dec 2019

      Trade marketing activities for the brands Leitz, Esselte, Rapid, Nobo, Rexel, GBC, Kensington at e-commerce customers (Bol.com, 123inkt, Coolblue etc.): • (web-) content optimization; • Responsible for preparation, execution and communication for defined marketing activities and campaigns and management of the corresponding budget; • Category management; • Close collaboration with Key Account Managers for the growth activities to create effective approach and healthy ROI; • Communicating with internal/ external agencies for design/creation of (digital) POS materials; • Using internal/external (from GFK, customers’) data for analyzing trends, promotion effects and identification of opportunities. Online marketing activities: E-mail marketing; creating/managing brand websites/landing pages for the Netherlands, Belgium and France; creating and posting content on social media (Facebook). Offline marketing activities: product introductions (customer presentation, production of article numbers, training); exhibitions Show less

  • Crystalloids
    • Netherlands
    • Information Technology & Services
    • 1 - 100 Employee
    • Junior Consultant Database Marketing
      • Sep 2017 - Mar 2018

      Projects: KNVB, Fan base segmentation project (0,2 fte) Dec 2017 – present - Advising how to create the best consumer segmentation using the available data - Organizing and hosting workshops for marketers and marketing insight specialists about segmentation De Bijenkorf, support CRM team (0,6 fte) Nov 2017 – present - List management - Creating and executing (e-)mail selections within the database - Segmentation of consumer database - Analyzing segments for email campaigns - Responsible for the sending of email campaigns KNVB, Exploitation mailing (0,4 fte) Oct 2017 – Nov 2017 - Creating and executing selections within the database - Optimizing tables/views in the database Tools: SAS CI, SAS Information map, Mailplus/Dotmailer (ESP-tool), MS/ Vertica/ Oracle SQL Show less

  • Boskalis
    • Netherlands
    • Civil Engineering
    • 700 & Above Employee
    • Business Development Project
      • Jul 2017 - Sep 2017

      Boskalis is the world leader for maritime and dredging solutions. The company provides creative and innovative all-round solutions to infrastructural challenges. Jointly with the Boskalis team, and two other students we were responsible for the development of a payment mechanism structure for a dredging project in the Cancun area. The first part of the project consisted in desk research from the Netherlands, with an analysis of all the parties involved and the creation of different payment scenarios. For the second half, we travelled to Mexico City (HQ of Boskalis' Mexican subsidiary) and Cancun to conduct interviews and verify the theories written in the previous phase. The different views and perspectives of the stakeholders were taken into account for the final recommendations. An extensive research report was then presented to the firm. Show less

  • MAEUR - Marketing Association EUR
    • Netherlands
    • Non-profit Organizations
    • 1 - 100 Employee
    • Chairwoman of the International Research Project
      • Oct 2016 - Sep 2017

      Member of the International Research Project Committee: a committee that creates and organizes six separate consultancy projects at international companies for students. All committee members are responsible for one of the projects and the six participating students. My function is Chairwoman and I am the intermediary contact person between the committee and the MAEUR board. My responsibilities are scheduling and leading committee and participants meetings, monitoring the tasks of each individual committee member, and coordinating the overall planning processes. Show less

  • Verwiel en Wijngaard
    • Netherlands
    • Hospitality
    • 1 - 100 Employee
    • Waitress and hostess
      • Sep 2011 - Jun 2016

      Various waitress and hostess functions at many different locations. Various waitress and hostess functions at many different locations.

  • Fotoacademie
    • Netherlands
    • Photography
    • 1 - 100 Employee
    • Waitress and administrative assistant
      • Jan 2007 - Nov 2014

      Hostess, waitress and as a administrative assistant I was responsible for various light tasks such as the preparation of the income statement and sending informational e-mail to students of the academy. Hostess, waitress and as a administrative assistant I was responsible for various light tasks such as the preparation of the income statement and sending informational e-mail to students of the academy.

  • Greenchoice
    • Netherlands
    • Utilities
    • 200 - 300 Employee
    • Customer Service Representative
      • Aug 2010 - Feb 2011

      My main tasks were answering phone calls and e-mails about problem and complains about the supply of energy by Greenchoice My main tasks were answering phone calls and e-mails about problem and complains about the supply of energy by Greenchoice

Education

  • Rotterdam School of Management, Erasmus University
    Master's degree, Marketing Management
    2016 - 2017
  • Universiteit van Amsterdam
    Bachelor's degree, Business administration / Bedrijfskunde / Business management / Bedrijfsmanagement
    2013 - 2016
  • Universiteit Utrecht
    Minor Spanish linguistics and culture, Spaanse Taal en Cultuur (Spanish language and culture)
    2015 - 2016
  • Montessori Lyceum Rotterdam
    VWO/ Gymnasium, Economics & Society
    2004 - 2010

Community

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