Experience

USG LATAM

• Mexico
• Construction
• 1 - 100 Employee

• Marketing Manager

  • Jun 2021 - Present

• Trade Marketing Manager

  • Feb 2018 - Jun 2021

  USG is an American company which manufactures dry wall products, such as USG TABLAROCA® and USG DUROCK®, in the Mexican market.• Developed and executed the USG LATAM Trade Marketing Plan on the bases of: (a) increasing the brand visibility in terms of the external and internal appeareance of USG wholesaler’s POS, (b) improving the customer experience by launching a sales force loyalty program, (c) fostering growth in the retail channel by new layouts and POS materials implementation in Home Depot Stores, and (d) generating consumer promotions such as “USG takes you to Russia” which increased sell-out by 13%. • Developed the main USG wholesaler’s corporative events: (a) “Tablaroquero Day” which included a fair and a musical show in the Arena Mexico with 10K attendees, and (b) “National Distributor Convention” gathering the most important clients in a three day event.• Leaded and coached the Trade Marketing regional team including 4 regional coordinators, a senior brand coordinator and a brand assistant. Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Project Manager

  • Aug 2016 - Jan 2018

  One of the world's largest information technology companies, providing a wide spectrum of hardware, software and services offerings. Project Manager Administrator • PMA of IBM GBS client, Scotiabank. Responsible for delivering profitability in the following projects of the bank: Testing Factory, Agile Factory, Analytics and CIS Application. • Generated the monthly forecast in terms of revenue and cost. • Responsible of the client’s monthly billing process, whereas actively involved in the accounts payable administration with the client lowering the payments overdue. • Managed the administrative processes of the IBM resources assigned to Scotiabank. • Led the functional testing working units inside the Document Scanning and Tax Registration projects implementing the Scrum Methodology. Show less



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Nov 2014 - Jul 2015

  A world leader holding of agencies specialized in advertising and marketing services. • Responsible for client acquisition and retention through developing and implementing effective marketing strategies, promotional items and sales plans that lead to business growth. • Developed and followed up the most important client of the agency achieving 90% of the agency's 2015 sales by winning their Christmas promotional item bid. • Negotiated with both, internal and external clients. • Developed Mexican suppliers. Show less



BIC

• France
• Manufacturing
• 700 & Above Employee

• Sheaffer Brand Manager

  • Jan 2012 - Oct 2014

  A multinational company that focuses on the manufacture and distribution of stationery products. • Developed and executed Sheaffer’s Marketing Plan on the bases of: (a) offering consumers added value products, (b) implementing the correct product mix in POS according to each client’s needs, (c) focusing and developing new showcase layout distribution in all chains, and (d) negotiating Sheaffer’s product listing for new clients. This strategy resulted in in 7% - 10% annual average increases after a negative tendency since 2009. • Designed and executed the digital strategy for Sheaffer’s brand in Mexico including Facebook and Twitter where “Talentario Sheaffer” became Sheaffer’s image flagpole. • Designed and executed product's layouts and BTL activities increasing department stores' sell-out. • Leaded and coordinated Latin America's marketing plan implementation. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Assistant Brand Manager

  • Feb 2009 - Oct 2011

  Global food and beverage leader that owns 70% of the savory snack market and 10% of the confectionary segment in Mexico. Senior Assistant Brand Manager • Designed and implemented the gummies Marketing Plan. • Generated innovation over the gummies portfolio developing the first fruit flavored licensed gummies based on a market research study. • Managed the variety packs portfolio in order to increase profitability (P&L). Promotions Assistant Brand Manager from February 2009 to June 2010 • Developed Promo Packs Business Proposals ensuring: (a) the profitability of each execution (P&L analysis) (b) the generation of incremental sales peaks during specific months, and (c) the correct license, promotional item and candy mix according to consumer focus groups. • Launched and followed up to 13 promo packs achieving off-invoice sales growth of +3% vs. 2008 in the “Candy + Toy” category. Show less