Experience

215 McCann

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Brand Strategist

  • May 2022 - Present

  Clients: Xbox, Minecraft, LinkedIn, Avalara - Leads domestic and international, quantitative and qualitative research for Xbox across console/brand, Game Pass, and game title launches - Informs Xbox game title launch strategies; writes creative briefs - Leads Xbox console and Game Pass subscription brand strategy; writes creative briefs - Leads social strategy for the agency, including influencer marketing strategy for Xbox - Member of The Agenda, a queer employee resource group pushing for positive LGBTQ+ representation in advertising and LGBTQ+ perspectives throughout McCann Show less



McCann New York

• United States
• Advertising Services
• 300 - 400 Employee

• Senior Brand Strategist

  • Jul 2021 - May 2022

  - Led strategic research and development for the SAS Batting Lab - Developed SAS brand positioning, product naming system, and messaging framework - Wrote inspirational creative briefs, ran campaign planning and optimization, managed research Awards: - 2023 Webby in Apps, dApps, and Software for SAS Batting Lab - 2023 Webby People's Voice award for SAS Batting Lab - Led strategic research and development for the SAS Batting Lab - Developed SAS brand positioning, product naming system, and messaging framework - Wrote inspirational creative briefs, ran campaign planning and optimization, managed research Awards: - 2023 Webby in Apps, dApps, and Software for SAS Batting Lab - 2023 Webby People's Voice award for SAS Batting Lab



Eleven, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Brand Strategist

  • May 2020 - Jul 2021

  - Start-to-finish brand marketing strategy, including early-stage ideation and pitching, developing brand positioning and messaging frameworks, planning integrated marketing campaigns, writing inspirational creative briefs, leading client workshops, and owning qualitative and quantitative consumer research. - Lead strategist on Electrify America; acted as brand steward maintaining consistent brand and product messaging strategy among a team of three agencies and in-house marketing group - DEI (Diversity, Equity, Inclusion) Steering Committee memberClients: Electrify America, Cadre, Stranahan's Show less

• Brand Strategist

  • May 2019 - May 2020

  - Developed brand and product marketing strategies that supported the success of both clients and agency.- Lead strategist responsible for developing the Electrify America brand and product messaging architecture over client relationship of 2+ years- Lead strategist on Asana's customer-centric brand campaignClients: Electrify America, CarGurus, E.&J. Gallo Winery, Asana, JSX (formerly JetSuite X)

• Associate Strategist

  • Sep 2018 - May 2019

  - Developed brand and product marketing strategies that supported the success of both clients and agency.- Assisted in the strategic development of a new national healthcare brand (including naming and brand platform); developed workshops for inter-company leadership and agency network collaborationClients: Google Cloud, Electrify America

• Business Associate

  • Dec 2017 - Sep 2018

  - Designed and managed quantitative + qualitative research and testing across three campaigns for Google Cloud (including partnership campaigns with the New York Times and the NCAA)- Led client communications, managed campaign budgets, and executed creative campaigns as assistant producer and project managerClients: Google CloudAwards: Silver Effie (US) - Software and Apps. 2019.Cannes Gold Lion - Creative Data. 2018.Cannes Silver Lion - Digital Craft. 2018.D&AD Wooden Pencil - Media, Use of TV and Cinema. 2019.Ad Age Small Agency Awards, 2018. Show less

• Business Intern

  • Sep 2017 - Dec 2017

  Clients: Google Cloud, Pella, Dignity Health



life/after/denim

• Retail Apparel and Fashion

• Marketing Intern / Copywriter

  • Jan 2017 - Jun 2017



Sony Pictures Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Special Events Contractor

  • Jan 2017 - Jun 2017



Bruin Advertising and Marketing Team

• United States
• Advertising Services
• 1 - 100 Employee

• Team Supervisor

  • Jun 2015 - Jun 2017

  - Lead a team of 35 undergraduates in creating a comprehensive marketing campaign in order to compete in the American Advertising Federation's National Student Advertising Competition (NSAC)- Oversaw four directors of four cross-functional subteams: Media Planning, Strategic Planning, Graphic Design, and Creative- Responsible for managing team's website and social media content- Oversaw copywriting, editing, and design of plans book- Organized team recruitment, team-building social events, advertising agency visits, and alumni outreach- Placed 2nd in the 2016 District 15 NSAC Regionals for Snapple, Inc. campaign Show less

• Creative Copywriter

  • Sep 2014 - Jun 2015

  - Worked to generate a first place advertising campaign for the American Advertising Federation's 2014-2015 National Student Advertising Competition (NSAC) - Brainstormed ideas for creative executions- Wrote copy for our plans book- Helped design our competition Keynote presentation



ASUCLA Marketing Department

• Los Angeles, California

• Social Media and Visual Merchandising Assistant

  • Sep 2014 - Jan 2017

  - Created original branded social media content - Managed multiple social media accounts via Hootsuite - Assisted in creating, installing, organizing, and documenting visual displays in the UCLA stores - Designed, executed, and evaluated a branded promotional Snapchat geofilter - Designed and executed campus-wide Instagram contest - Graphic design work (Photoshop and Illustrator) - Occasional video voice over work and assistant in video production - Received 2016 Exceptional Student Performance Award Show less



Franklin Templeton

• United States
• Financial Services
• 700 & Above Employee

• Advisory Marketing Intern

  • Jun 2015 - Sep 2015

  - Worked on the Global Marketing Services: Advisory Marketing team to assist in creating and updating marketing materials for our sales team and financial advisors nationwide. - Conducted and presented a research project on Exchange Traded Funds to an audience of 75+ financial professionals. - Gathered feedback from an internal sales survey and presented results to team in order to improve our content's quality and efficiency. - Assisted the Advertising team by recruiting volunteers on the streets of San Francisco to be featured in our man-on-the-street promotional video, titled "Investing for What's Next." Show less



UC Berkeley Camps and Youth Programs

• Berkeley, California

• Group Leader

  • Jun 2014 - Aug 2014

  - Supervised groups of 12-18 young children, responsible for their safety - Planned and led educational games, projects, and activities - Supervised groups of 12-18 young children, responsible for their safety - Planned and led educational games, projects, and activities