Michelle Gilkey
Director of Marketing/Communications, Learning, and Product at Western Electrical Contractors Association, Inc.- Claim this Profile
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Bio
Andrew Tronick
Working with Michelle was and is an absolute pleasure. She stands out among many of the talented professionals I’ve been privileged to work with during my career. She has a unique combination of having incredibly deep expertise in multiple areas (including technical skills, teaching ability and artistic vision) while still having a very broad base of knowledge. She’s a bit of a Renaissance woman. As her manager, I always appreciated that I could have complete peace of mind about any class she taught or project I assigned her. She could work completely independently and essentially needed zero supervision, attention or even guidance. When Michelle has been up for a job change or promotion, I always enjoy receiving reference calls since it is so easy to recommend her unconditionally.
Andrew Tronick
Working with Michelle was and is an absolute pleasure. She stands out among many of the talented professionals I’ve been privileged to work with during my career. She has a unique combination of having incredibly deep expertise in multiple areas (including technical skills, teaching ability and artistic vision) while still having a very broad base of knowledge. She’s a bit of a Renaissance woman. As her manager, I always appreciated that I could have complete peace of mind about any class she taught or project I assigned her. She could work completely independently and essentially needed zero supervision, attention or even guidance. When Michelle has been up for a job change or promotion, I always enjoy receiving reference calls since it is so easy to recommend her unconditionally.
Andrew Tronick
Working with Michelle was and is an absolute pleasure. She stands out among many of the talented professionals I’ve been privileged to work with during my career. She has a unique combination of having incredibly deep expertise in multiple areas (including technical skills, teaching ability and artistic vision) while still having a very broad base of knowledge. She’s a bit of a Renaissance woman. As her manager, I always appreciated that I could have complete peace of mind about any class she taught or project I assigned her. She could work completely independently and essentially needed zero supervision, attention or even guidance. When Michelle has been up for a job change or promotion, I always enjoy receiving reference calls since it is so easy to recommend her unconditionally.
Andrew Tronick
Working with Michelle was and is an absolute pleasure. She stands out among many of the talented professionals I’ve been privileged to work with during my career. She has a unique combination of having incredibly deep expertise in multiple areas (including technical skills, teaching ability and artistic vision) while still having a very broad base of knowledge. She’s a bit of a Renaissance woman. As her manager, I always appreciated that I could have complete peace of mind about any class she taught or project I assigned her. She could work completely independently and essentially needed zero supervision, attention or even guidance. When Michelle has been up for a job change or promotion, I always enjoy receiving reference calls since it is so easy to recommend her unconditionally.
Credentials
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Measuring Return on Investment
Association for Talent Development (ATD)May, 2019- Nov, 2024 -
WSET Level 2 Award in Wines and Spirits with Distinction
WSET — Wine & Spirit Education TrustJul, 2018- Nov, 2024
Experience
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Western Electrical Contractors Association, Inc.
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United States
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Construction
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1 - 100 Employee
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Director of Marketing/Communications, Learning, and Product
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Jan 2010 - Present
- Oversight of the full product-development lifecycle for new and existing products. - Customer needs discovery, requirements analysis, product requirement definition. and develops positioning strategy. - Oversees teams of instructional designers, technical illustrators, eLearning professionals, trainers, and technical subject matter experts - Direction of online training delivery and quality of instruction and technology for distance learning - Organizational leadership, budgeting, strategic planning, innovation - Oversees creation, production, and asset management of video, photo, graphical, technical illustrative, and written content for marketing and product. Scripting, storyboarding, wireframing, UI/UX, user personas, customer journey maps, and production of visual and written assets. - Business systems design and enhancement, including web, LMS, CRM, database, and eCommerce - Leadership of all marketing, communications, PR, and advertising initiatives; focused on growth, customer acquisition, and national expansion of the brand - Direction of marketing campaigns; traditional and new media strategy and implementation, including development of robust social media presence - Market research and analysis, including design and implementation of systems to capture and report on marketing data. - Design of sales and advertising collateral, including interactive, game-based, online, email, and direct mail
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The Linde Group, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Technology Consultant
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Sep 2002 - Dec 2009
- Strategic information systems consultation. - Worked with clients' senior management teams to define and implement the information technology vision at organizations ranging from startup, rapid-growth entrepreneurial enterprises to established nonprofits. - Led RFP and vendor selection projects; created business cases, proposals, budgets, project plans, and cost/benefit analyses - Accomplished multi-site, cross-functional technology roll-outs from both project management and individual contributor perspectives
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New Horizons Computer Learning Centers
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Technical Trainer
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1999 - 2002
- Presented technical courses in a lecture-style format to audiences consisting of professionals and candidates for MCSE, MCSD, and MCDBA certifications. - Modified curriculum to better suit strengths and learning styles of individual students. - Presented technical courses in a lecture-style format to audiences consisting of professionals and candidates for MCSE, MCSD, and MCDBA certifications. - Modified curriculum to better suit strengths and learning styles of individual students.
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iD Tech Camps
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United States
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Education Management
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300 - 400 Employee
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Lead Instructor/Curriculum Developer
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1999 - 1999
- Developed curriculum for web design (HTML and Flash), virtual reality, and multimedia courses. - Taught courses in multimedia, virtual reality, and digital video. - Developed curriculum for web design (HTML and Flash), virtual reality, and multimedia courses. - Taught courses in multimedia, virtual reality, and digital video.
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Education
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2014 - 2015
University of Maryland College Park
Master of Professional Studies (M.P.S.), Technology Entrepreneurship -
1995 - 1999
University of California, Santa Cruz
Bachelor of Arts (B.A.), Art -
2018 - 2019
Sonoma State University
Wine Business Management Certificate -
2011 - 2011
Cornell University - Johnson Graduate School of Management
Leadership and Strategic Management Certificate, Marketing Strategy -
2006 - 2010
San Francisco State University
Graduate Certificate in Training Systems Development, Instructional Technology
Community
