Tiffanie Yakum

Communications Manager at The Shed (NY)
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Contact Information
us****@****om
(386) 825-5501
Languages
  • French Full professional proficiency
  • Portuguese Limited working proficiency

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Bio

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Credentials

  • Fundamentals of Media Relations
    Muck Rack
    Jun, 2020
    - Nov, 2024
  • French Translation Certificate
    American University
    Jan, 2017
    - Nov, 2024

Experience

  • The Shed (NY)
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Communications Manager
      • Dec 2021 - Present

  • Sunshine Sachs Morgan & Lylis
    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Senior Account Executive, PR
      • May 2021 - Sep 2021

      - Leading strategic PR campaigns, brand narratives, and personal PR for artists including Travis Scott, Janet Jackson, NCT 127, Duckwrth, Jordan Fisher - Manage and support creative publicity campaigns for partnerships and initiatives including proactively pitching story ideas to targeted media in trade publications, newspapers, magazines, radio, and online media - Craft and distribute compelling press releases, media alerts, pitch letters etc. - Oversee logistics of press photo/video shoots - Manage media databases and press lists

  • MikeWorldWide
    • United States
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Senior Account Executive, PR
      • Feb 2021 - May 2021

      - Manage TIDAL PR including ideation and facilitation of PR strategy for all campaigns, including artist releases, tours, livestreams, product/partnership announcements, original TIDAL content- Coordinate with TIDAL's editorial, marketing, and partnership teams on key content initiatives - Mine storytelling opportunities to proactively pitch media and secure publicity for TIDAL- Serve as liaison with international TIDAL agencies to coordinate efficient and timely global media announcements- Cultivate and maintain strong relationships with media within music, entertainment, consumer, and tech verticals- Lead event outreach and curate red carpet strategy; provide on-site support and work closely with TIDAL experiential team- Lead and manage PUR Home PR to garner consumer lifestyle placements and executive facing storytelling

    • Account Executive, PR
      • May 2019 - Feb 2021

  • Hiltzik Strategies
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Junior Account Executive, PR
      • Oct 2017 - Apr 2019

      crisis, sports, and entertainment PR crisis, sports, and entertainment PR

  • New America
    • United States
    • Think Tanks
    • 100 - 200 Employee
    • Communications Intern, Open Technology Institute
      • Jan 2017 - Apr 2017

  • American University
    • United States
    • Higher Education
    • 700 & Above Employee
    • American University Library, Media Specialist
      • Aug 2013 - Dec 2016

  • United States Senate
    • Legislative Offices
    • 700 & Above Employee
    • Press Intern, Office of Senator Charles Schumer
      • Jan 2015 - Apr 2015

  • Center for Native American Youth
    • Washington D.C. Metro Area
    • Communications Intern
      • Sep 2014 - Dec 2014

  • American Cancer Society
    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2012 - Sep 2012

Education

  • American University
    Bachelor of Arts (B.A.) Foreign Language and Communication Media, Public Relations, French
    2013 - 2017

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