Head of Human Resources

• Sep 2020 - Present

Senior Brand Manager/Project manager in brand marketing

• Feb 2019 - Sep 2022

Achievements: • Implementation of successful brand strategy since 2018 (including brand repositioning) resulting in the historically record market share in April 2020 - 21,5%• New Heritage Brew launch dedicated to 155th Anniversary (Internal award “Best project team”, acknowledged as one of the best-case studies in Carlsberg Group, became the main growth accelerator for the company in 2019) • Implementation of 155th Anniversary 360-degree campaign (including 170k beer fest) resulting in improvement of key brand health metrics and breakthrough visibility in Media with leading SOV • Discovered new package format (gift-pack) which helped to increase brand visibility in trade and provide a unique brand experience for consumers• Provided collaboration with men’s cosmetics with hops which helped to discover new image root to market and provide new advertising tool in semi-dark market• Organization of the biggest football fan-zone in Belarus (7140 m3, 100k visitors) for Euro 2020 supported with 360 marketing campaign • Integration of Agile methods and tools into team project-managementActivities/responsibilities:• 3-year growth strategy development and implementation for the biggest beer brand in Belarus • Project management of integrated 360-degree marketing campaigns (release in time and in a budget TVC, Digital, OOH and Trade campaigns)• Innovation management from product concept to product launch (incl. cunducting the consumer researches qualitive and quantitive)• Building of the annual media plans for multiple image campaigns together with agency partner • Co-leadership of international Carlsberg Group project relating to the brands premiumization • Facilitation of workshops with internal and external stakeholders • Managing OCM planning and the yearly budget process• Managing sport sponsorships with the biggest ice hockey and football clubs• Day-to-day management and coaching of 3 direct reports: 2 marketing specialists and 1 Junior Brand Manager

Brand Manager

• Jun 2018 - Feb 2019

Brand Manager (Alivaria brand - №1 on the Belarusian beer market, №1 in Alivaria Brewery portfolio)

Brand manager

• Mar 2015 - Jun 2018

Brand manager (Baltika & Zatecky Gus brands)

Junior Brand Manager

• Oct 2014 - Mar 2015

Junior Brand Manager (Carlsberg brand)

Marketing Specialist

• Mar 2014 - Oct 2014

Seasonal Assistant

• May 2014 - May 2014