Experience

Framework Homeownership

• United States
• Consumer Services
• 1 - 100 Employee

• Director of UX Content Strategy

  • Nov 2019 - Present

  Product content strategy for our Keep Home mobile app. Creating inclusive, accessible, and empowering content experiences for first-time homeowners. Built content strategy into all parts of the product process, particularly discovery and design. • Design thinking, co-design, and continuous discovery methods. • Created an inclusive, empathetic, calming content experience with voice and tone, plain language, inclusive content guidelines, and gradual engagement. • Shifted to a content-first design model • Established content guidelines and systems that highlighted inclusion and accessibility. • Increased personalization and relevance with topic, stage, and thematic taxonomies. • Advocated for new headless CMS to give the content team more autonomy and free up dev time. • Helped product managers write and prioritize user stories and manage the backlog. • Managed the team, freelancers, agencies, and vendors via Zoom. • Comfortable with WCAG guidelines and making content and the experience accessible. • Agile, Miro, Marvel, Zeplin, Sketch, WordPress, dotCMS, Jira, Confluence, Pendo, Unbounce Show less



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director, UX Content Strategy

  • Oct 2015 - Nov 2019

  Led content strategy for mobile and web projects that increased engagement, improved search, improved conversion, and won awards • Synthesized research, stakeholder interviews, competitive analysis, testing, and metrics into content and design recommendations that aligned with both business and user goals • Advocated for plain language and conversational voice and tone to improve user experience, making content more engaging, more accessible, and mobile-friendly • Increased content engagement, organic SEO, readability • Increased relevance and personalization with navigation, taxonomies, tagging structures, and personalization logic • Managed content and design teams Show less



Self-employed

• Boston

• UX Content Strategy Consultant

  • Aug 2012 - Oct 2015

  Helped clients improve the user experience with content —Human centered approach —Simplified user flows —Improved SEO, findability and search Activities such as: —Stakeholder interviews, audits, competitive analysis —Personas, user flows, user journey maps —Content modeling, content mapping —Style, voice and tone guides to improve accessibility, brand, readability —Managed and mentored people Helped clients improve the user experience with content —Human centered approach —Simplified user flows —Improved SEO, findability and search Activities such as: —Stakeholder interviews, audits, competitive analysis —Personas, user flows, user journey maps —Content modeling, content mapping —Style, voice and tone guides to improve accessibility, brand, readability —Managed and mentored people



NPR

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Director, Client Services

  • Dec 2009 - Nov 2011

  Innovating on the digital vision for public broadcasting. Strategic planning, P&L responsibility. • Helped define strategy for a new division, working with stakeholders, stations, and partners with a goal to empower stations online. • Led a team of 8 that built strong relationships with 265 public broadcasting stations. • Responsible for sales, onboarding, and retention for all digital products. • Oversaw marketing, education, and support. • COPE (Create once, publish everywhere) Innovating on the digital vision for public broadcasting. Strategic planning, P&L responsibility. • Helped define strategy for a new division, working with stakeholders, stations, and partners with a goal to empower stations online. • Led a team of 8 that built strong relationships with 265 public broadcasting stations. • Responsible for sales, onboarding, and retention for all digital products. • Oversaw marketing, education, and support. • COPE (Create once, publish everywhere)



Public Interactive

• Technology, Information and Internet

• Senior Client Relations and Product Manager

  • Aug 2001 - Dec 2009

• Live Streaming Product Manager

  • 1999 - Sep 2001