Experience

Bubble Down Car Wash

• United States
• Retail
• 1 - 100 Employee

• Head of Marketing

  • 2022 - 2022

  United States Developed key new go to market strategies Engaged new advertising agencies for unique multi channel communications Introduced creativity to customer interactions Built a culture of collaboration Established a grand opening package that would deliver 1500% over previous communication



CURVY Revolution

• United States
• Media Production
• 1 - 100 Employee

• Chief Marketing Officer, Co-Executive Producer

  • May 2019 - Dec 2021

  Strategic story teller, leader, and futuristic guide of our life style attitude of self confidence while building relationships to drive incremental sales and profits through designer partnerships and fulfillment.



San Antonio Shoemakers (SAS)

• United States
• Retail
• 100 - 200 Employee

• Head Of Marketing

  • 2019 - 2019

  United States Led the re-imagination of a digital first marketing environment with social media support, email and print communications to increase brand awareness and relevance.



NOVORASI CONSULTING GROUP LLC

• United States

• Chief Marketing Officer

  • Apr 2017 - Dec 2018

  Innovative strategic marketing firm specializing in driving incremental sales and profits via customer acquisition and retention, social and digital advertising, customer segmentation and targeting, creative messaging and story telling, and delivering the highest ROI possible.



Payless

• United States
• Retail
• 700 & Above Employee

• VP of Global Marketing

  • 2011 - 2017

  Topeka, Kansas Area Led the brand strategy, promotional calendar, digital and mass broadcast buying, loyalty program, CRM, mobile application, customer database, direct marketing, and social media for over 4,000 stores and 20 countries.



Charming Shoppes/Catherines/FashionBug/Lane BryantOutlet/Petite Sophisticate

• SVP, Marketing

  • 2005 - 2011

  Responsible for all marketing of Catherines, Lane Bryant Outlet, Lane Bryant Closet, Loop 18, Fashion Bug and Petite Sophisticate stores, including brand strategy, sales and positioning, credit, e-commerce, CRM, creative, copy, analytics, multi-channel, production, and visual.



Circuit City

• Technology, Information and Internet
• 700 & Above Employee

• Director, CRM

  • 2004 - 2005

  Managed customer relationship marketing programs utilizing a 40 million household database, loyalty and rewards programs, and multi-channel communications with a $21 million annual budget.



Kmart

• United States
• Retail
• 700 & Above Employee

• DVP, Database Marketing and Financial Services

  • 1997 - 2004

  Managed customer relationship marketing programs utilizing an 85 million household database; loyalty programs, marketing analytics; one billion direct mailings; credit and gift cards; customer research; brand strategy; advertising and in-store promotions, and administering a $120 million divisional budget.



FINA Oil and Chemical Company

• Manager, Marketing and Promotions

  • Apr 1987 - Nov 1997

  Responsible for the development and implementation of all advertising programs, marketing of proprietary and commercial credit cards, retail sales promotions, and racing sponsorships.