Experience

Max Bell School of Public Policy

• Canada
• Higher Education
• 1 - 100 Employee

• Communications Officer

  • Jul 2022 - Present

  Develop and implement the Max Bell School of Public Policy’s communications strategy to build awareness of the School’s research, people and students, publications, events and other initiatives, consistent with the University’s and Faculty’s missions and strategic direction.

• Communications Associate

  • Oct 2021 - Jul 2022

  Promotion of the Max Bell School of Public Policy's events, Master of Public Policy program, and faculty, student and alumni highlights to the McGill University community and international audiences.• Events: coordination, promotion, logistics, and management• Content production: e-mail newsletters and campaigns, graphics and print media, articles and other copy, videos• Website and social media: management, content creation, monitoring, social listening, stats tracking, accessibility and SEO



Inovestor

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Aug 2020 - Sep 2021

  Branding, content creation, social media curation, website management, sales process digitization and marketing • Lead complete website overhaul with agency partners and key stakeholders • Developed and executed email communications to over 20,000 current and potential clients Branding, content creation, social media curation, website management, sales process digitization and marketing • Lead complete website overhaul with agency partners and key stakeholders • Developed and executed email communications to over 20,000 current and potential clients



University of Central Florida

• United States
• Higher Education
• 700 & Above Employee

• Marketing Coordinator

  • Oct 2017 - Nov 2020

  • Created, managed, and distributed compelling editorial content for the College of Arts andHumanities, including press releases and human interest stories• Identified channels for content distribution and maintained college’s content calendar• Facilitated web projects from brainstorming to launch, including rebranding, audienceanalysis, milestone capturing, and constant monitoring and recalibration when needed• Strategized, curated, and maintained departmental social media presences for 2 Instagram, 5 Twitter and 15 Facebook accounts with a combined 30,000+ followers, monitored account analytics and latest trends• Coordinated email marketing efforts throughout college and improved segmentation andtargeting while finding opportunities to cross-promote between disciplines• Produced engaging multimedia content such as video, photos, live virtual events, printpublications and more; served as resource for other communicators and their content• Ensured brand consistency across all mediums

• Information Specialist

  • Dec 2016 - Oct 2017

  • Sustained and assessed effective communications between the Office of Diversity and Inclusion under the Office of the President and the university community, including social media strategizing on multiple platforms for several programs and collaborative efforts with other departments and colleges• Created original graphics, flyers, brochures, marketing materials, and additional print promotions for trainings, initiatives, and annual events through superior usage of Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft Office Suite • Wrote press releases, blog posts, website copy, news articles, and interviews• Solely managed website maintenance, design, and upkeep through WordPress including solving technical problems in back end, dev, and QA with UCF Communications and Marketing• Researched, planned, and facilitated for-credit elective workshops for 30-50 participants

• Program Assistant

  • Mar 2014 - Nov 2016

  • Facilitate the daily staff-student relations for the LEAD Scholars Academy within SDES• Manage and execute multiple short-term and long-term projects for staff and program• Responsible for leading weekly meetings and daily supervision of Leadership Assistants• Compile and organize confidential data through MS Access databases for over 500 students

• Leadership Assistant

  • Apr 2013 - Mar 2014

  • Provided front desk reception for a team of directors in their daily operations at the LEAD Scholars Academy• Responsible for scanning, filing, meeting preparation, and opening and closing the office• Conducted interviews and scored applications for incoming candidates to program



GreenHouse Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriting Intern

  • Sep 2015 - May 2016

  • Wrote, researched and edited blogs and original copy for client websites • Created graphics and scheduled content for social campaigns on Hootsuite • Monitored client websites and helped troubleshoot issues through HubSpot • Assisted with keyword research in Google Adwords, Moz difficulty, and SERP analysis for inbound marketing client blueprints • Wrote, researched and edited blogs and original copy for client websites • Created graphics and scheduled content for social campaigns on Hootsuite • Monitored client websites and helped troubleshoot issues through HubSpot • Assisted with keyword research in Google Adwords, Moz difficulty, and SERP analysis for inbound marketing client blueprints



University of Central Florida

• United States
• Higher Education
• 700 & Above Employee

• Peer Mentor

  • May 2012 - Dec 2012

  • Guided a class of 18 freshman students in SLS 1501 course as a confidant and resource with the Office of First Year Experience • Planned class activities, executed lectures, and consolidated grades with professor • Guided a class of 18 freshman students in SLS 1501 course as a confidant and resource with the Office of First Year Experience • Planned class activities, executed lectures, and consolidated grades with professor