Experience

Mirchi 1024

• United Arab Emirates
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Executive Producer

  • Jul 2017 - Present

  Ideation Ideation of engaging concepts and on air properties for the radio station as well as the clients Scripting and Copywriting Copywriting for the commercials that are aired on the radio station as well as the in house properties of the radio station (imaging, promos and sweepers among others) Scripting for the concepts ideated, that provide the RJs with a blueprint to base their communications on Execution and co-ordination From the inception of a concept till… Show more Ideation Ideation of engaging concepts and on air properties for the radio station as well as the clients Scripting and Copywriting Copywriting for the commercials that are aired on the radio station as well as the in house properties of the radio station (imaging, promos and sweepers among others) Scripting for the concepts ideated, that provide the RJs with a blueprint to base their communications on Execution and co-ordination From the inception of a concept till the last day of its execution (and often beyond) I co-ordinate between the production department, the Radio Jockeys, the sales and marketing, on ground and digital domains to ensure that the work gets done as desired by the stakeholders Videography Ideating, shooting and editing videos for the radio station as well as for clients Show less Ideation Ideation of engaging concepts and on air properties for the radio station as well as the clients Scripting and Copywriting Copywriting for the commercials that are aired on the radio station as well as the in house properties of the radio station (imaging, promos and sweepers among others) Scripting for the concepts ideated, that provide the RJs with a blueprint to base their communications on Execution and co-ordination From the inception of a concept till… Show more Ideation Ideation of engaging concepts and on air properties for the radio station as well as the clients Scripting and Copywriting Copywriting for the commercials that are aired on the radio station as well as the in house properties of the radio station (imaging, promos and sweepers among others) Scripting for the concepts ideated, that provide the RJs with a blueprint to base their communications on Execution and co-ordination From the inception of a concept till the last day of its execution (and often beyond) I co-ordinate between the production department, the Radio Jockeys, the sales and marketing, on ground and digital domains to ensure that the work gets done as desired by the stakeholders Videography Ideating, shooting and editing videos for the radio station as well as for clients Show less



Red FM

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Executive Producer

  • Aug 2016 - Jul 2017

  Being the bridge between the Programming Director and the rest of the team where in I would be a part of the ideation and decision making with regards to content and ensure that the ideas would get executed by the team flawlessly Would be a part of pitch meetings between the clients and the sales team and generate and execute ideas that would be a marriage of commerce and content

• Copywriter

  • Jul 2013 - Aug 2016



Genesis BCW

• India
• Public Relations and Communications Services
• 300 - 400 Employee

• Junior Associate

  • Oct 2012 - Jun 2013

  Public Relations for clients like Tourism New Zealand, TOIFA, COLORS TV among others.\ Ideation Writing Press releases Media co-ordination Media relations Public Relations for clients like Tourism New Zealand, TOIFA, COLORS TV among others.\ Ideation Writing Press releases Media co-ordination Media relations



Thomas Cook (India) Limited

• Customer Relationship Executive

  • Jun 2007 - Dec 2008

  Creating customized tour of destinations of India predominantly for the U.K. and US markets Operating the tours i.e. confirming hotel reservations, land and air transport arrangements, guide bookings etc Creating customized tour of destinations of India predominantly for the U.K. and US markets Operating the tours i.e. confirming hotel reservations, land and air transport arrangements, guide bookings etc